Procter & Gamble brandSAVER Supports Special Olympics
December 27 2011 - 9:00AM
Business Wire
Procter & Gamble expects to raise at least $500,000 in
support of Special Olympics through a variety of marketing programs
in the next two months.
Procter & Gamble brandSAVER Supports
Special Olympics (Photo: Business Wire)
First, for each consumer who redeems a coupon from P&G’s
January brandSAVER, the company’s monthly coupon book, the company
will make a donation to Special Olympics.
The money-saving coupon booklet will be distributed in
newspapers to more than 55 million U.S. households on one day only
– January 1, 2012 – and will offer $95 in savings on some of
P&G’s most popular brands including Olay®, Crest®, Pantene®,
Tide®, Pampers® and Duracell®. The goal of the brandSAVER is to
increase awareness and donations for Special Olympics.
Also, P&G has also announced a consumer Facebook initiative
to augment their donation. For every new “like,” P&G receives
on its Thank You Mom Facebook page (facebook.com/thankyoumom)
through February 28, 2012, the company will donate one dollar to
Special Olympics, up to $100,000.
“Having a company like P&G foster a vision of people with
intellectual disabilities living full and meaningful lives
athletically and socially is wonderful. This kind of support goes a
long way toward changing the conversation regarding people with
ID,” says Kerry Hincka, mother of two Special Olympics athletes,
and who has been featured in P&G advertising. “When we first
became involved with Special Olympics 12 years ago, the acceptance
and encouragement our daughters received was a very new feeling for
us. We watched them blossom and felt ourselves relax for the first
time in a long time. Here was a place we didn't have to wonder how
they would be received or if they’d be given a chance.”
P&G has been a supporter of Special Olympics in the United
States since 1979, making the partnership one of the longest
continuous cause marketing relationships in the country. The
January brandSAVER along with P&G’s recent support of the
Special Olympics World Summer Games in Athens, Greece and other
U.S.-based marketing program have raised more than $1 million for
Special Olympics in the past year.
The goal of Special Olympics is to help persons with
intellectual disabilities develop self-esteem through sports and
P&G’s global partnership will reach even more athletes and
their families worldwide. In the U.S., the partnership will
continue to be realized as part of P&G’s “Proud Sponsor of
Moms” campaign aimed at celebrating and thanking moms for
everything they do for their families and communities.
For a list of newspapers that will contain the brandSAVER,
please view the following link:
http://www.pgeverydaysolutions.com/pgeds/brandsaver-coupons.jsp
About Procter & GambleP&G
touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The
Company's leadership brands include Pampers®, Tide®, Ariel®,
Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®,
Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,
Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80
countries, P&G brands are available in more than 180 countries
worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
About Special OlympicsSpecial
Olympics is an international organization that changes lives by
encouraging and empowering people with intellectual disabilities,
promoting acceptance for all, and fostering communities of
understanding and respect worldwide. Founded in 1968 by Eunice
Kennedy Shriver, the Special Olympics movement has grown from a few
hundred athletes to nearly 3.5 million athletes in over 170
countries in all regions of the world, providing year-round sports
training, athletic competition health screenings, and other related
programs. Special Olympics now takes place every day, changing the
lives of people with intellectual disabilities in all regions of
the world and in community playgrounds and ball fields in every
small neighborhood’s backyard. Special Olympics provide people with
intellectual disabilities continuing opportunities to realize their
potential, develop physical fitness, and demonstrate courage and
experience joy and friendship. Visit Special Olympics at
www.specialolympics.org.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50115332&lang=en
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