Pitney Bowes Unveils New Brand Strategy for the Future of Commerce
January 14 2015 - 10:47AM
Business Wire
New Brand Strategy and Identity Represent
Milestone in Multi-year Company Transformation
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides innovative products and solutions that power commerce,
today unveiled a new brand strategy and identity that is more
closely aligned to the company’s business transformation strategy
and vision first detailed back in May 2013.
The New Pitney Bowes Brand Symbol
(Graphic: Business Wire)
“We are not the same company we were several years ago,” said
Marc Lautenbach, President and CEO, Pitney Bowes. “We have expanded
our business into high growth markets, including digital commerce
and software, while at the same time continuing to innovate in our
core mailing and shipping businesses. Our new brand strategy and
identity not only reflect who we are today, but also where we are
going in the future.”
Mr. Lautenbach will formally unveil the new brand strategy and
identity this morning to 15,000 employees at a globally broadcasted
town hall meeting in Orlando, Florida.
“Today marks another significant milestone in the company’s
transformation,” said Abby Kohnstamm, EVP and Chief Marketing
Officer at Pitney Bowes. “The new brand strategy will clarify our
role in the changing world of commerce, emphasizing the interplay
between physical and digital communications and also spotlighting
emerging technology areas such as location intelligence, customer
information management and cross-border commerce where Pitney Bowes
provides industry leading solutions. Importantly, the new brand
differentiates Pitney Bowes and makes us more relevant to a wider
audience around the world.”
The Pitney Bowes New Brand Strategy and Identity
Pitney Bowes is a global technology company
that powers billions of physical and digital transactions across
the connected and borderless world of commerce.
With a relentless focus on delivering
accuracy and precision, Pitney Bowes helps clients create
meaningful impact with their businesses.
This is just the third logo design in the 95-year history of
Pitney Bowes. The first appeared in 1930, the second was launched
in 1971, and today marks the third brand identity for the
company.
The company is also launching today a transformed web site with
enhanced content and improved user experience, www.pb.com, and a
newly designed employee Intranet site.
FutureBrand and DigitasLBi were engaged for brand strategy and
design, and digital transformation respectively.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150113006584/en/
Pitney Bowes Inc.Carol Wallace, 203-351-6974Media Relations
DirectorCarol.wallace@pb.com
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