Pitney Bowes Teams with SAP to Deliver Advanced Location-Based Data Solutions to Drive Meaningful, Real-Time Insights
May 05 2014 - 8:00AM
Business Wire
Pitney Bowes to integrate its location
intelligence technology with SAP HANA® by signing strategic global
OEM agreement
Pitney Bowes Inc. (NYSE:PBI) and SAP (NYSE:SAP) today announced
a strategic partnership by signing a global original equipment
manufacturer (OEM) agreement, where Pitney Bowes will develop next
generation geospatial and location intelligence solutions using the
SAP HANA® platform. As part of this agreement, Pitney Bowes will
develop and market new Business Intelligence (BI) and mobile
solutions that run on SAP HANA and market these solutions in
priority markets, industries and geographies.
By combining the power of location intelligence and the agility
and simplification that SAP HANA delivers, Pitney Bowes will offer
customers real-time access to data that is designed to enable
strategic and informed decision making. As a growing number of
businesses use data for competitive advantage, there is an
increasing need for reliable, accurate and secure technologies that
convert everyday information into valuable insights. Analysts at
IDC predict that the market for Big Data solutions will reach $16.1
billion in 2014, growing 6 times faster than the overall IT
market.1
SAP technologies converge database and application platform
capabilities to transform transactions, analytics, text analysis,
and predictive and spatial processing so businesses can operate in
real time. Pitney Bowes location intelligence solutions help
unearth non-obvious relationships between specific locations and
data to improve the customer experience and drive increased
loyalty. By bringing these powerful capabilities together, Pitney
Bowes hopes to solve the complex business challenges of customers
in key industries.
“Through this strategic agreement with SAP, we are furthering
our commitment to clients by helping them become more competitive
and successful with the strategic use of advanced data and location
technologies,” said Mark Wright, President, Digital Commerce
Solutions, Pitney Bowes. “The Pitney Bowes team is excited to work
together with SAP to unlock the power of data through a platform
that combines enriched business data with our spatial
capabilities.”
Pitney Bowes will bundle and sell SAP HANA licenses with its
Spectrum Spatial product. The spatially enabled solutions running
on SAP HANA will help telecommunications companies build more
profitable coverage maps, help Consumer Product Goods companies
refine their supply chain processes, and offer oil and gas
providers a way to optimize product and pricing strategies.
As new solutions are developed and introduced, clients will be
given greater choice and flexibility, while being empowered to take
advantage of new innovations with more ease. Industry trends like
the Internet of Things (IoT) and Big Data create ongoing demand for
new solutions that help businesses to process and analyze large
volumes of transactional and location-enabled data.
“SAP is excited to collaborate and partner with Pitney Bowes,”
said Mark Ferrer, Executive Vice President, Ecosystem and Channels,
SAP. “By combining the power of SAP HANA as a platform with
Pitney Bowes location services through Spectrum Spatial, we can
help businesses heighten the experience they offer to customers and
employees. This exciting collaboration will provide unmatched
real-time data and services in areas ranging from asset management
to customer loyalty.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail,
transactional mail and call center communications in its solution
mix along with digital channel messaging for the Web, email and
mobile applications. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com.
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historical facts are forward-looking statements as defined in the
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and similar expressions as they relate to SAP are intended to
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1 IDC webcast on Big Data and IT spending trends delivered by
Dan Vesset and Ashish Nadkarni in December 2013.
Pitney Bowes Inc.Pasha Dahncke,
203-351-6864Bipasha.dahncke@pb.com
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