NEW YORK, Sept. 24, 2020 /PRNewswire/ -- Today at Climate
Week NYC, a group of influential business leaders and activists
came together in radical collaboration to announce
Music4ClimateJustice, a 24-hour live concert that will take place
on Earth Day, April 22, 2021,
gathering artists from across the world at iconic venues from
New York to New Zealand, Shanghai to Africa. The event will include top performers,
breakout musicians and indigenous artists, all coming together to
fundraise for climate justice, which frames climate change through
a human rights lens.
Music4ClimateJustice will be produced by the award-winning
producer Ivan Dudynsky of Live
Animals, the co-creator, executive producer and director of NBC's
Songland. The event will stream live on broadcast and digital
platforms, global media network FINTECH.TV and on Dakia Digital's
TRIBES Music platform. After the event, the music and performances
will live on as a film, album and other expressions. The group will
also partner with The United Nations Sustainable Stock Exchanges
Initiative to "ring the bell" from stock exchanges across the
world.
"Solving the climate crisis is a massive ambition, but the
stakes have never been higher," said Michele Bongiovanni, CEO and Founder of
HealRWorld and founding partner of Music4ClimateJustice. "I've
dedicated my career to the UN Sustainable Development Goals because
they are a blueprint to create measurable change for our future
through inspired action. This global event is not just another
concert, it's the start of a movement to ignite radical
collaboration between artists, athletes, changemakers, activists,
brands and organizations coming together to save our planet. We
will leverage our new SDG-focused platform as a vehicle to
encourage people to 'vote with their dollars' for a better
world."
As part of the announcement at The Nest Summit during Climate
Week NYC, Polman kicked off the Climate Justice Pledge with
activists, business leaders and artists, challenging their social
followers to also declare their support of Climate Justice by
posting, "I'm committed to Climate Justice, are you?" Participants
can go to music4climatejustice.org/pledge and create a personalized
pledge to share on Instagram, Facebook or Twitter, then tag and
pass the message on to at least one other person using the hashtag
#M4CJ and tagging @MUSIC4CJ.
Funds raised through Music4ClimateJustice will support a
combination of non-profit and social impact organizations tackling
climate change challenges and investing in projects and initiatives
that directly contribute to limiting global warming to 1.5° C by
2030. Beneficiaries include the United Nations Sustainable Stock
Exchanges Initiative, UNESCO, The HealRWorld SDGs4Impact Fund to
support SDG-committed and diverse impact businesses (501c3) and
several other organizations deeply committed to Climate
Justice.
"We are living five times outside of our planetary boundaries,
with innocent people suffering around the world from natural
disasters precipitated by climate change," said Denise Roberson, Chief Purpose Officer at
TBWAChiatDay. "Our planet is on fire. We need to act with
urgency and we need to do so now. We have the power to shift
culture, change behavior and come together in the spirit of radical
collaboration to solve climate change. By acting locally, we can
create global impact one person at a time x a billion."
Music4ClimateJustice will be featured within TRIBES,
broadcasting the live concert while building a sustainable
community of passionate individuals who want to make a difference
and provide the vehicle to create maximum impact.
"Dakia Digital is ecstatic to contribute and enable this
revolutionary and much needed movement," said Rob Gonda, CEO of Dakia Digital. "TRIBES is
extremely effective in driving global concrete actions for
movements and NGOs by allowing fans to self-organize around their
interests and passions with the ability to seamlessly connect music
with societal change."
For more information on the initiative, to donate and to take
the pledge, visit https://music4climatejustice.org.
About Music4ClimateJustice
Music4ClimateJustice is brought to you by HealRWorld in partnership
with FINTECH.TV, TBWAChiatDay, The United Nations Sustainable Stock
Exchanges Initiative and The TRIBES Music Platform.
Collaborators include Oxford Leadership, Impact 17+1,Quiksilver,
Roxy, Billabong, Fuel.TV, The Salon and numerous others whose goal
is to unite global corporate executives, government leaders,
climate activists, our youth, scientists, artists, athletes and all
of us in the fight for Climate Justice in alignment with UN SDG 13-
Climate Action. @Music4CJ on all platforms. Subscribe on
YouTube.
About HealRWorld
HealRWorld is a social impact company dedicated to fostering a more
just and regenerative global economy by leveraging our proprietary
ESG data on private companies to help businesses and consumers
channel spending and investments to foster a more sustainable
world. Funds raised from the event through our SDGs4Impact Fund
(501c3) (https://www.legacyglobal.org/fund/sdgs4impactfund) will
directly benefit these Climate Justice organizations and innovative
climate action initiatives. @HealRWorld on all platforms. CEO,
Michele Bongiovanni
@HealRWorldCEO
About FINTECH.TV
Molinari Media, PBC, a leading media and content business, launched
FINTECH.TV to deliver the latest news and emerging
trends from NYSE, NASDAQ, LSEG, and exchange studios around the
world covering the exponential changes occurring in business,
finance, digital assets, technology, and sustainable
investments.
About TBWAWorldwide
TBWA is The Disruption® Company: the cultural engine for
21st-century business. Named one of the World's Most Innovative
Companies by Fast Company and Adweek's 2018 Global Agency of the
Year, we create disruptive ideas that locate and involve brands in
culture, giving them a larger share of the future. Our collective
has 11,300 creative minds across 275 offices in 95 countries, and
also includes brands such as Auditoire, Digital Arts Network (DAN),
eg+ worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab,
TBWAWorldHealth and TRO. Global clients include adidas, Apple,
Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore
Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us
on Facebook. TBWA is part of Omnicom Group.
About Dakia Digital
Dakia Digital is a digital innovation company driving growth in
music, entertainment, hospitality and wellness by creating
cutting-edge digital products and services that drive well-being,
social, environmental & economic value. Dakia Digital is a
subsidiary of the Dakia Global Enterprise Group.
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SOURCE TBWAWorldwide