NEW YORK, June 22, 2018 /PRNewswire/ -- TBWAWorldwide
delivered one of its best performances in years at the Cannes Lions
International Festival of Creativity, winning Gold or higher in 10
distinct categories and bringing home a total of 70 Cannes Lions,
representing 21 different offices from around the globe.
The agency was honored with two Grand Prix honors and 10 Gold
Lions, 22 Silver Lions and 36 Bronze Lions, contributing to TBWA
parent company Omnicom Group being named Holding Company of the
Year at the festival.
"We're proud to see work from 21 offices around the world
honored on the industry's biggest stage," said Troy Ruhanen, President and CEO, TBWAWorldwide.
"We are especially proud to see work for our top global clients
recognized, including Apple, Nissan, McDonald's and more. For the
last four years we have continued to improve and we are more
determined than ever to continue our promise to DISRUPT."
"This week in Cannes has been a
real testament to the strength of our creative collective globally,
and our commitment to diverse and disruptive ideas that impact
culture," said TBWA Global Chief Creative Officer, Chris Garbutt. "I'm incredibly proud to have had
so many people and ideas from every corner of our collective,
across a range of mediums, represented on the Cannes stage this week, and thrilled to see
Omnicom recognized as Holding Company of the Year."
TBWAMedia Arts Lab led the collective with six honors for
"Welcome Home," a short film promoting Apple's HomePod speaker,
shot by Oscar-winning director Spike Jonze and starring FKA twigs.
"Welcome Home" received the highest honor of Grand Prix in the
Entertainment for Music category, a Gold Lion for Film and two Gold
Lions for Film Craft. TBWAMedia Arts Lab also took home Gold in the
Social & Influencer category for "Welcome to @Apple," Apple's
Instagram page dedicated to the Shot on iPhone community.
TBWAIndia was awarded the Lions Health Grand Prix for Good for
"Blink to Speak," a powerful eye language tool created on behalf of
the Asha Ek Hope Foundation and the NeuroGen Brain and Spine
Institute to teach paralyzed persons to speak using only their
eyes. The project, which included 10,000 printed guides and an
e-book, also took home a Gold Lion in Pharma and a Silver Lion in
Product Design.
Additional Gold and Silver Cannes Lions awarded to TBWA agencies
include:
GOLD
Film: Consumer Durables — Apple Welcome Home,
TBWAMedia Arts Lab
Entertainment: Talent, Digital & Social — Joburg Ballet Company
Breaking Ballet, TBWAAfrica
Film Craft: Production Design/Art Direction — Apple Welcome Home,
TBWAMedia Arts Lab
Film Craft: Use of Licensed/Adapted Music — Bahay Tuluyan
Disgusting Stories, TBWASantiago Mangada Puno
Social & Influencer: Co-creation & User Generated content —
Apple Welcome to @Apple, TBWAMedia Arts Lab
Outdoor: Standard Sites — Louvre Abu Dhabi Highway Gallery,
TBWARAAD
Design: Social Engagement — AIDES #ShareTheLove, TBWAParis
Radio & Audio: Script — Flight Centre Youth & Adventure,
TBWAHuntLascaris
Pharma: Non-regulated, Direct to Patient — Asha Ek Foundation Blink
to Speak, TBWAIndia
PR: Corporate Social Responsibility — Nissan #SheDrives,
TBWARAAD
SILVER
Outdoor: Immersive Experiences — Play the City,
TBWAChiatDay Los Angeles
Outdoor: Standard Sites — Nissan's Follow the Ball,
Lew'LaraTBWA
Outdoor: Technology — Nissan's Follow the Ball, Lew'LaraTBWA
Mobile: Co-Creation & User Generated Content — Welcome to
@Apple, TBWAMedia Arts Lab
Design: Social Engagement — Free Democratic Party "Dark Diaries",
HEIMAT
Design: Digital Design — Free Democratic Party "Dark Diaries",
HEIMAT
Radio & Audio: Travel — Flight Centre Youth & Adventure,
TBWAHuntLascaris
Print & Publishing: Commercial Publications — Hornbach
"Werkstück Edition 101", HEIMAT
Print & Publishing: Innovative Use of Print — Portrait Mode
Covers, TBWAMedia Arts Lab
Film Craft: Use of License/Adapted Music — Sway, TBWAMedia Arts
Lab
Film Craft: Cinematography — Sway, TBWAMedia Arts Lab
Entertainment: Talent, Digital & Social — Blij Met Sjoerd,
TBWANeboko
Entertainment: Online Fiction — Welcome Home, TBWAMedia Arts
Lab
Digital Craft: Innovative Use of Technology — The Homeless Webshop,
TBWABelgium
Industry Craft: Print & Publishing — Morning Shift,
TBWAThailand
Entertainment for Music: Use of Licensed/Adapted Music — Welcome
Home, TBWAMedia Arts Lab
PR: Automotive — Nissan Follow the Ball, Lew'LaraTBWA
Media: Product Integration into a Programme or Platform — Appie
Today, TBWANeboko
Media: Leisure — Highway Gallery, TBWARAAD
Product Design: Product Design for Promotional Purposes — Pride
Jersey, TBWAHakuhodo
Product Design: Medical Products — Blink to Speak, TBWAIndia
Creative Data: Social Data & Insight — Breaking Ballet,
TBWAAfrica
About TBWA Worldwide
TBWAWorldwide
(http://www.tbwa.com) is a top-ten-ranked global advertising
collective that holds Disruption® at its core to develop
business-changing ideas for brands. TBWA has 11,300 employees
across 305 offices in 98 countries and also includes brands such as
Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer
Group®, TBWAMedia Arts Lab and TBWAWorldHealth. TBWA's global
clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels,
IMAX, McDonald's, Michelin, Nissan, Pernod Ricard, Standard
Chartered Bank, Singapore Airlines and Sotheby's.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
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SOURCE TBWA Worldwide