By integrating the Gracenote Audio On Demand
solution, Samsung can better connect users to resonant podcast
content and drive engagement
May 4, 2022 /PRNewswire/ --
Gracenote, the leading provider of entertainment metadata, content
IDs and related offerings, will provide the Gracenote Audio On
Demand data solution to Samsung Electronics, the leading global
consumer electronics device maker, under a new agreement. Gracenote
Audio On Demand will power the Samsung Podcasts offering
available through the Samsung Free app on its mobile devices
and tablets. This integration enables Samsung to deliver highly
personalized podcast experiences to better entertain, inform and
Gracenote Audio On Demand is a standardized and enriched dataset
enabling powerful search and discovery of podcast content across
digital entertainment platforms and devices. First launched in
2020, the solution is one of the world's largest podcast datasets
now covering more than two million unique podcast series and 80
million episodes. The offering leverages Gracenote's long-running
content metadata expertise and industry-standard content IDs which
power advanced navigation and cross-media linking tying audio and
video programming together.
The Samsung Free app available on Samsung devices in the
U.S. and Europe will integrate
Gracenote Audio On Demand to enable market-specific playlisting
capabilities and deliver more locally relevant podcast
recommendation results. Through more personalized podcast
recommendations which match listeners' preferences, tastes and
moods, Samsung will be able to maximize engagement on its app and
user satisfaction with its devices.
Samsung Free is the go-to destination enabling
users to seamlessly navigate the premium content that matters to
them most, at no cost. Through the app, Samsung device users have
access to a curated entertainment experience on which they can
seamlessly listen to top-rated podcasts, read breaking news, watch
free TV and play games.
According to Nielsen, podcast consumption is up 40% since 2018
in the U.S. With rising interest in podcasts and an ever-expanding
universe of available content, seamlessly connecting consumers to
the podcast shows and episodes they're interested in better enables
discovery of new content.
"User experiences focusing on podcast content represent the next
big opportunity for device makers and entertainment services to
drive audience engagement," said Simon
Adams, Chief Product Officer, Gracenote. "We're confident
that by integrating Gracenote Audio On Demand, Samsung will
optimize podcast recommendations and discovery across their devices
and apps enabling users to get maximum enjoyment from the
ever-increasing time spent with podcast content."
Samsung Electronics expects that by integrating Gracenote Audio
On Demand, it will be easier for Samsung users to find the content
they love based on their tastes and preferences. Samsung and
Gracenote will work closely to improve the discovery experience for
the listeners of Samsung Podcasts, which is available on Samsung
Free along with other live TV, news, games and more.
Gracenote is the content solutions pillar of Nielsen providing
entertainment metadata, content IDs and related offerings to the
world's leading creators, distributors and platforms. Gracenote
technology enables advanced content navigation and discovery
capabilities helping individuals to easily connect to the TV shows,
movies, music and sports they love while delivering powerful
content analytics making complex business decisions simpler. Learn
more at www.gracenote.com .
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at www.nielsen.com
or www.nielsen.com/investors and connect with us on
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining
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Newsroom at http://news.samsung.com .