Medallia LivingLens Announces Integration with Zoom Video Communications
September 17 2020 - 8:00AM
Business Wire
Powers the future of market research as video
use booms
Medallia, Inc. (NYSE: MDLA), the global leader in experience
management, today announced a new integration between Medallia
LivingLens and Zoom Video Communications, Inc. (NASDAQ: ZM).
Medallia’s market leading experience management technology
integrated with Zoom enables research and insights teams to capture
powerful feedback via market research video sessions. Medallia
LivingLens rapidly transcribes the contents and centralizes video
recordings in a single asset management platform.
“In the contactless environment, video is the new natural way to
capture feedback. Medallia LivingLens analyzes emotions and
sentiment to surface what matters most. Watching and listening to
hundreds, thousands and even millions of customers is now possible,
making old market research tools and techniques obsolete.
Intelligent video enables businesses to understand what customers
need and drive all corners of the organization to deliver in order
to drive growth,” said Carl Wong, founder of LivingLens.
With just a few clicks, users can connect Medallia LivingLens
with their Zoom account to deliver unique and powerful benefits to
research leaders and teams, including the ability to:
- Leverage Zoom to conduct market research with speed and scale
using powerful remote video feedback
- Directly pull in Zoom recordings and transcripts from
consenting virtual focus groups and in-depth interviews into
LivingLens
- Select and import consented Zoom cloud recordings from a queue
within LivingLens to create an accessible centralized video asset
library accessible by the entire organization
- Better understand how customers feel about their experiences
with a brand via automated and human transcriptions, with powerful
analytics
- Drive intelligent action based on deep understanding of human
emotion, sentiment and demographics
- Share video showreels with executives, boards and key
stakeholders to showcase game-changing feedback that drives to act
on the insights
Wong went on to say “Researchers are swiftly moving to remote
video to conduct research programs at speed and scale. Medallia’s
integration with Zoom empowers research firms and insights teams to
easily capture video insights, analyze speech, sentiment and
emotion and share it with key stakeholders to drive actions to
better serve customers.”
The LivingLens Zoom connector is available to Zoom customers and
can be found on the Zoom App Marketplace here.
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About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
Experience Management. Medallia’s award-winning SaaS platform, the
Medallia Experience Cloud, leads the market in the understanding
and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in
person, on calls and digital channels, over video and social media
and IoT interactions and applies proprietary AI technology to
reveal personalized and predictive insights that can drive action
with tremendous business results. Using Medallia Experience Cloud,
customers can reduce churn, turn detractors into promoters and
buyers, create in-the-moment cross-sell and up-sell opportunities
and drive revenue-impacting business decisions, providing clear and
potent returns on investment.
© 2020 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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