Marshall Field's Enhances Online Commerce and Gift Registry Capabilities
April 08 2005 - 9:00AM
PR Newswire (US)
Marshall Field's Enhances Online Commerce and Gift Registry
Capabilities MINNEAPOLIS, April 8 /PRNewswire/ -- Marshall Field's
today announced it has added several new online capabilities at
fields.com, including the ability to create and manage a gift
registry, shop from an assortment of over 15,000 items, view
transactions and make a payment on a Marshall Field's credit
account. With the updated capabilities, guests can create a
Marshall Field's gift registry by completing an online gift
registry profile as a bride, groom or partner if they choose. Once
registered, guests can then build a registry from more than 15,000
home products and distinctive brands such as All Clad, Cuisinart,
KitchenAid, Waterford, Nambe, Vera Wang, Lenox, Kate Spade, Donna
Karan, Calvin Klein and Waterworks Bath. To make registering even
more seamless, fields.com automatically recommends a quantity for
each selection for the registrant during the selection process and
allows registrants to add or change the quantity of items wanted.
"Marshall Field's invented bridal registry in 1924, and we have the
distinct advantage of offering a host of bridal services
conveniently located under one roof and now at fields.com," said
Frank Guzzetta, president and chief executive officer for Marshall
Field's. "fields.com is an important retail channel that we are
aggressively developing and it's one of many vehicles Marshall
Field's uses for selling merchandise, providing enhanced guest
services and extending our reach nationwide." Guests can also enjoy
convenient resources online from Marshall Field's Bridal Guide, a
complimentary organizational tool that takes brides through each
stage of the wedding planning process, to free bridal gift wrap for
all purchases from a Marshall Field's gift registry. In addition to
Marshall Field's online gift registry, fields.com provides the
latest information on Marshall Field's store services, store
locations, events and trends. Other recent online additions include
an assortment of Frango chocolates, a unique, interactive tool
showcasing more than 60 prom dresses available for purchase as well
as Online Bill Pay, a new credit service where guests can make
monthly payments electronically and view recent purchases and
payments anytime. Newness will continue to abound at fields.com
with thousands of new items added to the site in the Home category
this spring and new offerings in Women's, Men's, Beauty, Shoes and
Kid's added throughout 2005. For our guest's convenience,
fields.com accepts Marshall Field's Card, Visa, Mastercard,
American Express and Discover. All online merchandise returns can
be made at any Marshall Field's store or by mail. About Marshall
Field's Marshall Field's full-service department stores have a
150-year legacy of fashion leadership and retail excellence.
Marshall Field's inspiration for unexpected merchandise originates
from its legendary State Street store in Chicago, which sets the
bar as the most exciting destination in retail. As a division of
The May Department Stores Company (NYSE:MAY), Marshall Field's
operates 62 stores in eight states and can be found at
fields.com(R). Marshall Field's has a rich history of contributing
to nonprofit organizations and civic causes, including support for
education, arts and culture, and health and welfare through
Marshall Field's Gives. DATASOURCE: Marshall Field's CONTACT:
Jennifer McNamara of Marshall Field's, +1-612-375-4163 Web site:
http://www.fields.com/
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