Macy’s Launches Expanded Reebok Assortment Now Available in Stores and Online
March 14 2023 - 1:08PM
Business Wire
Macy’s and Reebok’s expanded partnership
features enhanced activewear and lifestyle offerings for men,
women, and children, including exclusive products, extended sizes
and collections available only at Macy’s
Macy’s is expanding its partnership with Reebok, elevating its
iconic activewear brand with a deepened range and exclusive product
offerings. The collection includes sportswear and activewear for
men and women, including extended sizes that span fitness,
lifestyle, and various training categories. In addition to the
expanded assortment, Reebok will also develop products and capsule
collections exclusively for Macy’s. Starting today, customers can
shop the sportswear assortment, which includes shirts, jackets,
joggers, leggings, sports bras, accessories, and more at prices
ranging from $25 to $85 on macys.com, the Macy’s mobile app and at
select Macy’s stores nationwide.
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Macy’s announces the expansion of our
partnership with Reebok, a collection of sportswear and activewear
apparel for men and women, including extended sizes, that span
across fitness, lifestyle, and other training categories. In
addition to the expanded assortment, Reebok will also develop
products and capsule collections exclusively for Macy’s, available
on macys.com, Macy’s mobile app and at select Macy’s stores
nationwide. (Photo: Business Wire)
“We are thrilled to expand our partnership with Reebok, a brand
with a very rich heritage that is having a big moment,” said Rachel
Leinwand, Macy’s vice president of merchandising Active, Basics,
Outdoor. “We are collaborating with Reebok in the design process to
bring exclusive products to our customers. The partnership with
Reebok expands our sportswear and activewear assortment in a space
where Reebok has authority, giving our customers more ways to own
their style.”
“The Macy’s consumer will now have access to more Reebok styles
than ever before, furthering Macy’s as the premier destination for
performance and lifestyle essentials,” said Portia Blunt, Reebok VP
Apparel. “As part of our partnership, Macy’s will have exclusivity
on some of our top apparel collections, including our award-winning
Lux franchise, with more exclusive designs and collections in-store
and online coming in the seasons ahead. This is just the beginning
of our expanded partnership, and we are excited for what’s to
come.”
The Reebok collection features fashion-forward pieces from
matching sets to laid-back loungewear. The assortment focuses on
minimalism and comfort while also prioritizing performance sports
and materials with a stylish edge. Reebok’s exclusive designs for
Macy’s will lean into Macy’s elevated fashion moment, which the
retailer has coined as “Dark Mode.” The offering includes Reebok’s
Shine and Lux sports bras and leggings for the fitness enthusiast
or street-style maven. With sleek and retro designs, the collection
elevates any look, making it the perfect choice for a variety of
sporty styles that easily transition on and off the court.
Key Reebok styles available now at Macy’s include:
- Lux Legging & Bra – an award-winning collection that
allows women to seamlessly transition from a workout to the rest of
their day. Made with Speedwick material that helps wick away sweat
and MOTIONFRESH, an environmentally-friendly finish that helps
eliminate odor, to allow for all-day confidence.
- Classics Vector Track Jacket & Pants – a
retro-inspired tracksuit that pays homage to the classic Vector
logo for a touch of old-school cool. Lightweight, crinkled material
brings unexpected texture to provide effortless comfort and
style.
The expanded Reebok assortment is available to shop now at
prices ranging from $25 to $85 in select stores nationwide, online
at macys.com and on Macy’s mobile app.
# # #
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated and smaller store format, Market by Macy’s. Each
year, Macy’s provides millions with unforgettable experiences
through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day
Parade® and helps our customers celebrate special moments, big and
small. We’re guided by our purpose—to create a brighter future with
bold representation—that empowers more voice, choice and ownership
for our colleagues, customers and communities.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a
rich and storied fitness heritage dating back to 1895. Founded on
athletic footwear that changed the direction of sport, Reebok
continues to introduce innovations that propel the industry
forward. Today, Reebok sits at the intersection of active,
lifestyle and sport, offering high quality and modern styles that
are adaptable for every occasion. The brand strives to deliver
every athlete, from professionals to enthusiasts, with the
opportunity, products and inspiration to reach their full
potential. Reebok currently operates in 80 countries with
approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news
at News.Reebok.com. Discover Reebok on Instagram, Twitter and
Youtube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230314005905/en/
Julissa Bonfante / Erin Dougherty communications@macys.com
Libba Burke Libba.burke@reebok.com
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