BATTLE CREEK, Mich.,
May 18, 2016 /PRNewswire/ --
MorningStar Farms®, a leading plant-based food brand for
more than 40 years, today debuts its docu-series, "The Veg
Effect™" about how changing the world starts with
one simple question: What should I eat today? The
five-episode docu-series features stories of folks leading
veggie-full lives and is available on demand starting today at
Amazon, Google Play and iTunes. What do a butcher, beer brewer, tap
dancer, stuntwoman and hip-hopper all have in common? They
each found their own #WayToVeg.
Told through the lives of the healthy veg-loving hip-hop family
from Atlanta, to the butchers who
subscribe to "Meatless Mondays," The Veg Effect is the story
of changing eating habits for a better today and a much better
tomorrow. Viewers will get a glimpse into the inspiring and, at
times, surprising stories of fascinating people from across the
U.S., and how eating more veggie meals has created positive
change.
- Stic (Atlanta, GA) –
Vegan, hip-hop artist and co-founder of Dead Prez is the first to
admit he wasn't always so healthy, but talks about the healing
properties of a veggie-heavy diet.
- Danielle Burgio
(Los Angeles, CA) – Danielle's
life as a stuntwoman proves that meat and potatoes aren't the only
things that make a body kick butt.
- Baredu Ahmed (Washington,
DC) – Driven by love, Baredu's journey to a vegetarian life
balances her ambitions, her relationship and her family's
deep-rooted traditions.
- Trey Nichols &
James Holtslag (San Diego, CA) – Trey and James are butchers
who believe in the power of plants and care as much about the
quality of meat they serve as they do the land it takes to raise
it.
- Dave Thibodeau
(Durango, CO) – Dave hails from
Colorado and mixes his love for
Ska music, beer and comic books into an unlikely life as a
vegetarian and conservationist.
"MorningStar Farms' mission is to inspire people to make
positive changes – not just to the way they eat, but also to the
world we live in," said Todd Smith,
Director of Brand and Innovation Marketing at MorningStar
Farms. "We're passionate about showing people that there
are many different ways to veg and wanted to share new, personal
stories in a way that's unexpected from MorningStar
Farms. We hope that The Veg Effect series will
show that everyone is welcome at the veggie table.''
The Veg Effect is a co-production with MorningStar
Farms' agency, Red Tettemer
O'Connell + Partners and Washington Square Films with
director Alison Klayman, an
independent award-winning filmmaker and journalist. MorningStar
Farms partnered with FilmBuff for the docu-series release and
distribution. More information can be found at
www.morningstarfarms.com/way-to-veg.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to make foods people love. This includes our beloved brands
– Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®,
Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families
so they can flourish and thrive. With 2015 sales of 13.5 billion
and more than 1,600 foods, Kellogg is the world's leading cereal
company; second largest producer of cookies, crackers and savory
snacks; and a leading North American frozen foods company. Through
our Breakfasts for Better Days™ global hunger
initiative, we've provided more than 1.4 billion servings of cereal
and snacks to children and families in need around the world. To
learn more, visit www.kelloggcompany.com or follow us on Twitter
@KelloggCompany, YouTube and on Social K.
Click to Tweet: Check out this new docu-series, #thevegeffect
and find out how adding veggie protein to your diet can help the
planet and you! #waytoveg
Click to Tweet: What connects a hip-hop artist, dancer,
butcher, stuntwoman and brewery owner? New docu-series
#thevegeffect. #waytoveg everyone!
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SOURCE Kellogg Company