- New consultancy tackles business resiliency across
the stakeholder landscape – combining United Minds' deep
organizational transformation heritage with Myriant's external
stakeholder expertise
- Myriant by United Minds provides insights and counsel
for an integrated approach to complex business decisions and
stakeholder management strategies.
- New stakeholder study by Myriant and the University of Southern California Annenberg School
of Communication and Journalism reveals business leaders and their
stakeholders agree that societal dynamics have a material impact on
business performance and value creation.
NEW
YORK, May 18, 2023 /PRNewswire/ -- In the
not-so-distant past, business leaders took separate and siloed
approaches to setting business strategy, managing different
stakeholder expectations and assessing their company's impact on
society. Today, business resiliency and stakeholder relationship
management are intertwined.
Enter Myriant by United Minds, a business resiliency consultancy
which applies a stakeholder lens to advise their clients on various
risks and opportunities which often arise against a backdrop of
geopolitical fractures, social and political polarization and
misinformation.
Myriant's management consultants utilize a network of advisors
from business, government and politics, civil society and academia,
along with industry exclusive, AI-backed analytics and insights.
Myriant's advisory areas include: Emerging Risk Management, Capital
Markets Advisory, ESG Advisory and The Futures Media Lab.
"United Minds' organizational transformation work over the last
five years gives us unique insight into the myriad business
challenges facing leaders today. Not only are executives
bombarded by information and misinformation, but they are also
confronted by a complex and rapidly changing attitude about the
role of business in society today. Against that backdrop,
leaders need access to the best data sets and the best minds in
order to make the most effective decisions," said Kate Bullinger, CEO, United Minds.
New Stakeholder Study Reveals Alignment with C-suite
Perspectives
A new Myriant study,
conducted in partnership with the University
of Southern California Annenberg School of
Communication and Journalism, found that a company's understanding
and management of societal impacts has a direct effect on decision
making and behavior among employees, consumers and
investors:
- Nine in 10 investors consider social and environmental impacts
important when buying a company's stock.
- Seven in 10 consumers and employees consider social and
environmental issues when buying a product or service and joining
or leaving a company, respectively.
Additional Myriant research found that CEOs & C-suite
leaders believe societal issues are now directly connected to
commercial performance.
- In anticipation of a recession and increased market volatility,
the majority of business leaders aim to proactively focus on
navigating social headwinds, understanding risks stemming from
misinformation, addressing societal disruption and economic
displacement.
- However, less than half of the executives feel equipped to lead
in areas such as political and social issues (49%), geopolitical
issues (47%) and climate change (45%).
Collectively, these findings suggest that business leaders
should not be distracted by debates about 'woke companies' or the
false choice of whether or not companies and investors should
'choose' an ESG strategy. Instead, every part of the C-suite must
recognize they can and should navigate business opportunities and
risks with the objective of both achieving high commercial
performance and maintaining a social license to operate.
"Myriant applies the same rigor to the external stakeholder
environment that United Minds as a culture change consultancy
brings to the internal business environment," said Ben Kalevitch, managing director, Myriant. "In
both cases, we believe business decisions should integrate and
align an individual company's specific commercial objectives,
resiliency considerations and the expectations of their specific
stakeholders – which requires applying a multi-stakeholder lens to
business strategy."
Myriant launches with several client engagements including
supporting a Fortune 100 company in spinning off one of its key
divisions, providing stakeholder insights to the Board of Directors
of a logistics company surrounding an operational crisis and
counseling a top consumer brand on how to address a bot-driven
attack on its reputation that has had a negative impact on its
valuation.
To learn more about Myriant and its capabilities, visit:
myriant.com
About Myriant
Myriant by United
Minds is a management consultancy dedicated
to helping organizations navigate the risks and opportunities in
today's increasingly complex world. By bringing a stakeholder lens
to business decisions, we help leaders safeguard reputation,
improve valuation and build business resiliency.
Leveraging proprietary AI technology, robust data sets,
stakeholder advisors and a highly specialized partner network,
Myriant delivers actionable intelligence and practical ideas that
help leaders develop stakeholder fluency and forge a more confident
path forward.
About United Minds
United Minds, part of
The Weber Shandwick Collective, is a global management
consultancy dedicated to making business more human. Our team
of 70+ management consultants, business strategists, communicators
and HR professionals know how to harness the power of your people
to solve your most critical business challenges as you transform.
This includes culture change, employee experience,
DEI, change management and leadership impact.
The Weber Shandwick Collective
The Weber Shandwick Collective (TWSC) is the earned-first strategic
communications and consulting network built for the convergence of
society, media, policy and technology. In addition to Weber
Shandwick, TWSC brands include Cappuccino, Current Global, dna,
Flipside, KRC Research, Powell Tate, Prime Weber Shandwick,
Resolute Digital, Revive, ThatLot and United Minds. The Weber
Shandwick Collective is part of the Interpublic Group (NYSE: IPG).
For more information, visit
https://thewebershandwickcollective.com.
CONTACT: Ross Kleinrock,
rkleinrock@myriant.com
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SOURCE Weber Shandwick