In partnership with Contentful and BigCommerce,
the global experience agency is reimagining commerce technology for
the marketplace
Huge (NYSE: IPG), a global experience agency, today announces
the launch of Experience Stack of the Future (XSF). XSF reimagines
the complex technology ecosystem and defines a solution for brands
looking to enable business growth by bringing new experiences to
market for consumers. Led by Huge, in partnership with Contentful
and BigCommerce, XSF leverages a set of modern, highly-aligned
platform technologies to be integrated into one commerce experience
destination.
Holden Bale, Group Vice President and Head of Commerce at Huge
said, “Huge set out to launch XSF because it was time for a
category change. For years, businesses have been balancing
trade-offs with solutions that enable growth but not innovation, or
flexibility at the cost of heightened complexity. Either customer
experience could only be as good as every other brand using the
exact same set of technologies, or teams are burdened with building
and owning complex back-end capabilities that detract from
innovating in service of customers.”
The agency partnered with BigCommerce and Contentful to lead the
commerce and content capabilities for XSF, which serves as the
foundation for a brand's core digital touchpoints, including
website and mobile apps, while allowing flexibility to address
rapidly evolving experiences, such as voice and text to kiosks and
associate digital tools. XSF is a long-overdue approach for all
businesses, left to choose between large technology monoliths or
developing highly complex custom architectures. Modular and
composable, XSF provides the elements and flexibility of
best-of-need SaaS solutions, consolidated into one integrated
approach.
To bring XSF to market, authors from Huge, Contentful and
BigCommerce published a Whitepaper titled Competing in the Next Era
of the Experience Economy on the platform’s website. The content
explores the context of the experience economy, including why
consumers increasingly value experiences over products, the major
trends that will shape customer experiences over the next decade,
and the imperatives businesses need to act on to drive brand love
and loyalty.
XSF is supported by Huge’s global Commerce practice, which
creates and drives the adoption of commerce experiences and new
business models that enable growth. The practice is led by business
strategists, technologists, marketers, and designers with
experience across brands including Lowe’s, Gucci, Nordstrom,
Toyota, Kroger, Four Seasons, Target, and Nike.
Bale continued, “XSF is designed with distributed commerce in
mind. For those seeking a middle-ground between custom and
monolithic technologies - a ‘best of need’ approach - there are a
lot of wonderful emergent technologies out there, but it’s a very
confusing, constantly changing space. We believe BigCommerce and
Contentful represent some of the best platforms in their spaces,
and we know they’re enterprise-tested and internationally scalable.
We’re excited to bring them together with Huge to drive the most
competitive platform architecture for digital leaders to
market.”
XSF is fit for evolution, as new trends emerge from gaming and
marketplaces, to live-streaming and buyable entertainment. The
initiative builds in flexibility to empower customers to be ready
for commerce anywhere.
Kevin Zellmer, Vice President of Partnerships for Contentful,
said, “There is an urgent need in the market to match the live
human and tactile experiences consumers love in the content that is
now delivered digitally. Huge continues to produce forward-thinking
solutions to meet this moment and we could not be more excited to
be one of two main technologies to underpin XSF, alongside
BigCommerce. We believe this type of shift is critical in winning
in the digital-first era. Brands can now adapt their content and
the digital tools they have at their disposal to create experiences
that are increasingly replacing in-person interactions as the
engagement of choice for the customer."
Brent Bellm, Chief Executive Officer at BigCommerce, commented,
“One of the best features of XSF is that it is distributed-ready
from day one. We know that experience and brand engagement doesn’t
just happen on a .com, mobile app or an email. With XSF, digital
businesses can publish once but sell anywhere with ‘atomic’ content
and commerce experiences that allow users to maintain an enterprise
set of experiences that can be deployed at any touchpoint.
Additionally, the service is social ready with tools and
integrations that reduce the burden of site merchandising across
the board.”
XSF is now available in the market. For more information or to
read the Whitepaper, Competing in the Next Era of the Experience
Economy, please visit: https://futurexs.io/ and
https://www.hugeinc.com/
###
About Huge.
Huge, part of Interpublic (IPG), is a global experience agency
made up of creatives, designers, technologists, strategists, and
data scientists. We help companies become a deeper part of people’s
lives by creating unified brand experiences that people love. We
work with clients such as Google, McDonald’s, FCA, Brooks Running,
P&G, and others, who are as committed to shaping culture and
defining the future as we are. Headquartered in Brooklyn, we
currently have more than 1,200 employees working across 13 offices
in North America, Latin America, Europe, and Asia. For more info,
visit us at hugeinc.com.
About Interpublic.
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based,
data-fueled, and creatively-driven provider of marketing solutions.
Home to some of the world’s best-known and most innovative
communications specialists, IPG global brands include: Acxiom,
Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton,
Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM,
MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick and more. IPG
is an S&P 500 company with net revenue of $8.06 billion in
2020.
About Contentful.
Contentful, the leading content platform for digital-first
business, helps 30% of the Fortune 500 and thousands of brands
around the world create and manage digital experiences for their
customers across any channel. It enables greater speed and scale
than traditional CMS solutions. Contentful unifies content in a
single hub, structures it for use in any digital channel, and
integrates seamlessly with hundreds of other tools through open
APIs. Companies such as Gucci, Plaid, Goodrx, Intercom, Notion,
Staples and many others rely on Contentful’s platform. For more
information, visit https://www.contentful.com/.
About BigCommerce.
BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service
(SaaS) ecommerce platform that empowers merchants of all sizes to
build, innovate and grow their businesses online. As a leading open
SaaS solution, BigCommerce provides merchants sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2B and B2C
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony and
Vodafone. Headquartered in Austin, BigCommerce has offices in San
Francisco, Sydney and London. For more information, please visit
www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram
and Facebook. BigCommerce® is a registered trademark of BigCommerce
Pty. Ltd. Third-party trademarks and service marks are the property
of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210923005090/en/
Huge Molly Levine Manager, Global Communications
mlevine@hugeinc.com
Contentful Brian Spittler Senior Director, Brand &
Communications, Contentful 801-510-2852
brian.spittler@contentful.com
BigCommerce Rachael Hensley PR/Comms
rachael.genson@bigcommerce.com
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