Innovid Corp. (NYSE:CTV), a leading independent connected TV (CTV)
advertising delivery and measurement platform, today announced that
Mondelēz International, the global leader in snacking, has named
Innovid its preferred global solution for Dynamic Creative
Optimization (DCO). Mondelēz will use Innovid’s DCO technology to
deliver real-time, personalized advertising experiences at scale
and across channels, including CTV, maximizing campaign efficiency
and performance.
Advertisers who lean into personalized, relevant
messaging across channels report higher click-through and
conversion rates across the board.* In fact, 87% of marketing
leaders today are actively putting plans in place to support
omni-channel personalization,** but just 13% are confident in their
ability to create and deliver personalized ads.***
“Most marketers are ready and willing to
personalize,” said Stephanie Geno, CMO of Innovid. “However,
delivering personalized creative dynamically, across a growing,
global ecosystem of channels and devices, is harder than ever. This
is especially the case for CPGs that rely heavily on moment
marketing and that are increasingly turning to CTV. To that end,
Innovid’s independent, interoperable infrastructure allows
advertisers to reimagine their TV advertising strategies and
utilize data-driven tools to develop, automate and optimize these
unique experiences at scale.”
Innovid’s technology automatically creates the
optimal ad for each screen, including the biggest screen in the
house. The company’s DCO solution enables advertisers to harness
privacy-compliant first-and third-party datasets – including
geography, weather, date/time, audience, frequency, sequencing,
publisher data, retargeting, and ISP – to generate thousands of
personalized ad versions from a single creative asset. With
Innovid, advertisers can engage audiences through unique
experiences across all media types, devices and screens, including
social, display, video, DOOH, and TV. Innovid’s DCO technology also
does not require persistent end user tracking, such as third-party
cookies or mobile device IDs, supporting data privacy and
compliance.
Mondelēz previously partnered with Innovid to
deliver dynamic creative in EMEA and LATAM. Campaigns in those
markets for Mondelēz’s Philadelphia Cream Cheese brand, for
example, have seen ad recall rise by 29% and view-through rates on
YouTube increase by 38%. In selecting Innovid to be its preferred
partner globally, Mondelēz will now leverage Innovid’s DCO
technology in the US and APAC as well, ensuring personalized,
dynamic creative anywhere and everywhere in the world, spanning
multiple markets, cultures and languages.
“We are excited to expand our partnership with
Innovid whose dynamic creative technology has allowed us to infuse
empathy with personalization at scale,” said Jon Halvorson Global
VP, Consumer Experience at Mondelēz International. “Now, we can
further that success across new markets, ensuring our customers
experience our portfolio of iconic global and local brands in an
even more human way. At Mondelēz, we are committed to delivering
the most relevant experiences to our customer base, wherever they
may be, and across any channel, device or screen, including
CTV.”
For CPG advertisers, CTV accounts for 44% of all
video impressions.**** CPGs are capitalizing on the medium’s
growing viewership, as well as its ability to provide deeper
personalization, direct consumer relationships and more agile
creative.
Geno continued, “The impact of engaging,
personalized and empathetic creative cannot be overstated. Being
selected as Mondelēz’s preferred platform for dynamic creative
across channels, including CTV, is an exciting milestone for us and
speaks to the power of our global solutions for personalized,
real-time campaigns.”
Innovid’s partnership with Mondelēz comes on the
heels of Innovid’s debut on the New York Stock Exchange in December
2021, highlighting the depth of Innovid’s value to advertisers.
Continuing its momentum, earlier this month, Innovid also announced
a definitive agreement to acquire TVSquared, an independent global
measurement and attribution platform for converged TV. The
TVSquared acquisition is expected to close by the end of Innovid’s
fiscal second quarter, subject to the satisfaction of customary
closing conditions.
For more information on Innovid, please visit
www.innovid.com.
About InnovidInnovid powers
connected TV (NYSE:CTV) advertising streaming, personalization, and
measurement for the world’s largest brands. Through a global
infrastructure that enables data-driven personalization, real-time
decisioning, scaled ad serving, and accredited measurement, Innovid
offers its clients and partners streamlined solutions that optimize
the value of advertising investments across screens and devices.
Innovid is an independent platform that leads the market in CTV
innovation, powered proprietary technology and exclusive
partnerships designed to fuel the future of TV advertising.
Headquartered in New York City, Innovid serves a
global client base through offices across the Americas, Europe, and
Asia Pacific. To learn more, visit innovid.com or follow us on
LinkedIn or Twitter.
About MondelezMondelēz
International, Inc. (Nasdaq: MDLZ) empowers people to snack right
in over 150 countries around the world. With 2020 net revenues of
approximately $27 billion, MDLZ is leading the future of snacking
with iconic global and local brands such as Oreo, belVita and LU
biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum. Mondelēz International is a proud
member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or follow
the company on Twitter at www.twitter.com/MDLZ.
* Gartner, “Use Dynamic Creative Optimization to
Improve Ad Performance,” April 2019** Gartner, “2018 State of
Personalization Survey,” March 2019*** Forrester Consulting, “The
Personalized Advertising Gap,” October 2018**** Innovid, “Global
Omni-Channel Benchmarks Report,” April 2021
Press Contact
Chris Harihar
Chris@crenshawcomm.com
Innovid (NYSE:CTV)
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