Ingram Micro's New 'Marketing 3.0' Services and Programs Drive More Business Value to IT Channel Vendors
October 21 2008 - 3:47PM
PR Newswire (US)
Industry Leader Introduces New Lineup of Data-Driven Marketing
Programs to 484 Attendees at its 2009 Marketing Symposium ANAHEIM,
Calif., Oct. 21 /PRNewswire/ -- Delivering data-driven marketing
expertise to the IT channel, Ingram Micro Inc. (NYSE:IM) today
previewed the launch of "Marketing 3.0," the distributor's new 2009
lineup of marketing campaigns and programs, to an audience of
nearly 484 vendor partners and associates at the company's annual
Marketing Symposium event. Ingram Micro's 2009 marketing campaigns
and programs combine data analytics with channel and technology
marketing expertise to create a data-driven approach for vendor and
solution-provider partners. Building upon its success, the
distributor offers IT channel vendors an array of marketing
opportunities that include channel communities, technology and
solution campaigns, business intelligence and integrated marketing
programs, partner enablement opportunities and IT services
marketing opportunities, as well as more traditional advertising
and reseller and sales engagement. "IT vendors are looking for a
more sophisticated and targeted approach to channel marketing and
are expecting higher returns on their marketing investments," says
Carol Kurimsky, vice president, marketing, Ingram Micro North
America, and VARBusiness Power 50 executive. "Our 2009 Marketing
3.0 programs and campaigns are designed to address these needs and
drive more business growth and value in the coming year. Now, more
than ever, vendor partners need to partner smart and get the most
out of every marketing dollar they spend." The event's morning
agenda features industry perspective from Kurimsky on new marketing
opportunities and winning strategies for North America, as well as
a global snapshot from Ingram Micro's chief executive officer, Greg
Spierkel, who will highlight how Ingram Micro creates successful
global relationships. In addition, Brian Wiser, Ingram Micro North
America's senior vice president of sales and vendor management,
will present on ways the distributor is driving growth for IT
vendors and solution providers. Later that morning, Tiffani Bova,
vice president of research for industry analyst Gartner, will take
center stage to discuss market trends and business opportunities
for IT channel vendors. The event will conclude with an afternoon
of five simultaneous breakout session tracks covering a more
in-depth view of nearly one hundred 2009 marketing campaigns and
programs designed around IT vendor business growth, as well as a
marketing fair featuring 20 distinct solutions to drive further
interaction. Distributor's Business Intelligence Generates Sharper
Results for Vendor Partners As a foundation to the success of its
new Marketing 3.0 approach, Ingram Micro's fast-growing business
intelligence team has developed, and continues to manage and mine,
a comprehensive database that is proven to drive more targeted
business results for its vendor partners and their solution
provider partners, as well as differentiation for the distributor.
Made up of more than 47 million data records consistently captured
from the millions of transactions conducted each year across the
industry's largest product and service line card, and 8 million end
user contacts appended from leading external data sources, the
database is used to provide informative data analytics and insight
to Ingram Micro's partner marketing and sales efforts. The
distributor also employs a unique in-house business intelligence
team of experts, many of whom hold advanced degrees in statistics
and data analytics, to work on a consultative basis with vendor
partners to mine and analyze critical channel, point-of-sale and
corporate data. Ingram Micro's business intelligence lineup for
2009 includes new business intelligence consulting services, along
with analytic modeling, market and customer intelligence reporting,
and customized research and market performance analysis, among more
customized reporting capabilities. Partners See Value and
Differentiation in Ingram Micro's Marketing Services Also central
to Ingram Micro's Marketing 3.0 approach is the distributor's
Marketing Services offering, consisting of custom services in
business intelligence, creative marketing and demand generation.
These teams offer partners in-depth data analytics studies, access
to Ingram Micro's business intelligence experts for predictive
sales and customer segmentation analysis, and a full-service
marketing and event services agency with expertise in IT and
channel business. Additionally, there is a full-service team of
direct marketing experts with experience in executing on successful
demand-generation and end-user lead-generation campaigns on behalf
of IT vendors and solution providers. "Ingram Micro's
lead-generation program has proven successful for Xerox," said Mike
Milligan, vice president, marketing communications, Xerox Office
Group. "We've benefited from Ingram Micro's solid, turnkey approach
to generating highly targeted IT end-user leads for our office
printers and MFPs and connecting them up with our key authorized
reseller partners." Leading manufacturer Cisco Systems Inc. is
among the first to take advantage of Ingram Micro Marketing
Agency's new Web 2.0, data-centric branding opportunity and
experiential marketing, which incorporates such technologies as
digital signage, custom content, video and mobile displays to
market and brand. Cisco's latest co-branded channel marketing
campaign, "We Know Collaboration," debuted last week in San Diego
at Ingram Micro's 2008 VentureTech Network (VTN) Fall Invitational
event. "In Cisco's latest channel marketing campaign, we captured
the company's strong advocacy for channel partner collaboration and
tied in its corporate branding of the 'Human Network' by using a
complementary value proposition that could be easily communicated
via new marketing vehicles such as digital signage, quick video,
even roving brand ambassadors armed with T.V. monitors above their
heads," says Dennis Crupi, manager of Ingram Micro's Marketing
Services Agency. In addition to offering custom marketing services
Ingram Micro has tailored its traditional marketing campaigns and
programs to be more data-centric and oriented to partner
recruitment, enablement, and attracting more business from new
partners within the company's vast emerging customer base. "Our
marketing services and data-centric approach presents a clear point
of differentiation and offers a value proposition that manufacturer
and channel partners just can't get from our competitors or other,
more traditional marketing agencies," concludes Kurimsky. About
Ingram Micro As a vital link in the technology value chain, Ingram
Micro creates sales and profitability opportunities for vendors and
resellers through unique marketing programs, outsourced logistics
services, technical support, financial services, and product
aggregation and distribution. The company serves 150 countries and
is the only broad-based global IT distributor with operations in
Asia. Visit http://www.ingrammicro.com/. DATASOURCE: Ingram Micro
CONTACT: Marie Meoli of WhiteFox Marketing, +1-714-680-0335, , for
Ingram Micro Web site: http://www.ingrammicro.com/
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