Hilton Launches Major Expansion of Industry’s Largest Soap Recycling Program to Help Communities in Need
October 13 2016 - 8:30AM
Business Wire
1,370 Hotels Will Now Participate, including
All 750 Properties in Its All Suites Brands
Program Has Already Donated more than Four
Million Bars of Soap
Hilton (NYSE: HLT) today announced that all 750 properties
across its All Suites brands will recycle discarded soap and
amenity bottles and donate them to reduce hygiene-related illnesses
for communities in need. Marking the first time in the industry
this is required as a brand standard, it is a major expansion of
what is already the industry’s largest soap recycling program that
will now include 1,370 hotels participating across Hilton’s
portfolio.
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Hilton Launches Major Expansion of
Industry’s Largest Soap Recycling Program to Help Communities in
Need (Photo: Business Wire)
Hilton’s All Suites brands include Embassy Suites by Hilton,
Homewood Suites by Hilton and Home2 Suites by Hilton. They comprise
nearly 15 percent of Hilton’s current portfolio and 29 percent of
its pipeline, and the new brand standard will nearly double the
number of hotels participating in the soap-recycling program.
Through its partnerships with Clean the World and other
organizations, Hilton’s hotels have already collected more than one
million pounds of partially-used soap, which have been recycled
into more than four million new bars of soap. This process has also
prevented more than 570 tons of waste going to landfills. In
addition to supplying the soap, these organizations educate people
about the importance of hygiene and handwashing.
Hilton President & CEO Christopher J. Nassetta visited a
hospital yesterday to deliver recycled soap while in Guayaquil,
Ecuador for SAHIC (South American Hotel Investment & Tourism
Conference).
“As part of our mission to be the world’s most hospitable
company, we are strongly committed to helping communities around
the world through our Travel with Purpose corporate responsibility
strategy, including our industry-leading soap recycling program,”
said Christopher J. Nassetta, President and CEO of Hilton. “Nearly
two million children die every year from preventable
hygiene-related illnesses, and simple handwashing could cut these
rates by nearly 50 percent.”
Through the program, hotels’ partially-used soaps and amenities
are shipped to Clean the World’s collection and recycling centers.
There they are processed, remanufactured into new soap bars and
prepared for distribution to homeless shelters, community centers
and medical facilities in impoverished communities around the
world.
“Across our All Suites portfolio, we are extremely proud to
become the first three major hospitality brands to make soap
recycling a brand standard when it goes into effect later this
year,” said Bill Duncan, global head, All Suites brands. “We look
forward to this commitment making a significant impact on this
incredibly important cause.”
“The success of Clean the World hinges on the support of great
partners like Hilton,” said Shawn Seipler, founder and CEO, Clean
the World. “This major expansion of Hilton’s soap recycling program
will contribute to saving the lives of thousands of children every
year.”
The All Suites brands will also invite their followers on social
media to spotlight the positive impact handwashing can have on
global health. Surrounding Global Handwashing Day on October 15,
photos, videos and posts can be shared with the hashtags #SuiteSuds
and #GlobalHandwashingDay. For more information on Hilton’s All
Suites brands, visit EmbassySuites.com, HomewoodSuites.com and
Home2Suites.com.
In addition to its soap recycling program, Hilton leads many
other sustainability initiatives, including not allowing microbeads
in any of its amenities globally. For more information about
Hilton’s Travel with Purpose corporate responsibility strategy,
visit cr.hiltonworldwide.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company,
comprising more than 4,700 managed, franchised, owned and leased
hotels and timeshare properties with over 775,000 rooms in 104
countries and territories. For 97 years, Hilton has been dedicated
to continuing its tradition of providing exceptional guest
experiences. The company's portfolio of 13 world-class global
brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels
& Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio
- A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by
Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer
loyalty program, Hilton HHonors®. Hilton HHonors members who book
directly through preferred Hilton channels have access to benefits
including an exclusive member discount, free standard Wi-Fi, as
well as digital amenities that are available exclusively through
the industry-leading Hilton HHonors app, where Hilton HHonors
members can check-in, choose their room, and access their room
using a Digital Key. Visit news.hiltonworldwide.com for more
information and connect with Hilton on Facebook, Twitter, YouTube,
Flickr, LinkedIn and Instagram.
About Clean the World
Clean the World is a social enterprise dedicated to the mission
of saving millions of lives around the world while simultaneously
diverting hotel waste from landfills. The organization collects
discarded soap and other hygiene products from more than 4,000
hotel and resort partners and operates recycling centers in North
America, Asia, and Europe. Clean the World provides hygiene
education and microlending to make handwashing and local soap
purchases a lifelong habit in developing regions. Through its
hygiene kit program, Clean the World provides personal care items
to relief organizations throughout North America. Since 2009, more
than 35 million bars of Clean the World soap have been distributed
in 100 countries. More information:
http://www.cleantheworld.org.
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