Genius Sports Strikes Partnership with Snap to Power Immersive Snapchat Lenses on Verizon’s 5G Network with NFL Official League Data
September 13 2023 - 9:00AM
Business Wire
- New partnership provides Snapchatters with immersive
experiences featuring live NFL scores and replays
- Genius Sports is the NFL's exclusive distributor of real-time,
official play-by-play statistics, proprietary Next Gen Stats
("NGS") data and the NFL's official sports betting data feed to
media companies and sports betting operators globally
- First-of-its-kind Snapchat Lens is powered by Verizon’s 5G
Network and is exclusive to Verizon customers
- Snapchat has over 750 million monthly users worldwide, and more
than 5 billion Snaps are created every day on average
Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has struck a
new partnership with Snap Inc. (“Snap”) to power immersive
augmented reality (“AR”) fan experiences via Snapchat Lenses.
Genius Sports will help to power the next wave of Snapchat Lenses
through NFL Official League Data, providing millions of fans with
phone-based, highly shareable content. Genius Sports is also the
exclusive distributor of the NFL Official League Data and Next Gen
Stats (“NGS”) feeds to global media and betting markets.
The sponsored Lens provides a powerful way for Verizon, the
Official 5G Network of the NFL, to connect with fans through the
power of AR. Verizon will be the first sponsor to run a Lens that
incorporates Genius Sports technology. As part of this partnership,
Genius Sports and Verizon’s 5G network will help to power Verizon’s
NFL Lens, including live data visualizations and an AR commerce
platform. The Lens will debut at SoFi Stadium on September 17th
when the LA Rams host the San Francisco 49ers and will include
real-time game stats, merch try-on, and a 3D interactive map of the
stadium, exclusively for Verizon 5G customers.
In addition to exclusive access to the Lens, Verizon and the NFL
are also offering Verizon customers 40% off an annual subscription
of NFL+ Premium. NFL+ Premium includes access to live local and
primetime games on mobile, NFL RedZone, NFL Network, game replays
and more. For a limited time and with Verizon, it’s just $59.99 –
only through Verizon’s +play.
This immersive sports hub is the latest activation from Snap and
Verizon’s 5G innovation partnership, which brings exclusive
first-of-its-kind experiences to Snapchatters via Verizon’s 5G
Ultra Wideband network.
“The new Snapchat Lens at SoFi is yet another illustration of
the amazing experiences offered by the combination of augmented
reality and 5G,” said Kris Soumas, Director of Platforms and
Partnerships for Verizon Consumer Group. “With this cutting-edge
technology, we’re able to offer fans experiences they’ve never had
before, and we’re grateful for the partnerships that helped bring
it all to life.”
“Snapchat is the best place to showcase your fandom and keep up
with all the action on game day,” said Anmol Malhotra, Snap's Head
of Sports Partnerships. “With over 250 million Snapchatters
engaging with AR on our platform every day, we're thrilled for
Genius Sports to bring real-time data to our Lenses to make them
even more immersive.”
“Snapchat’s Lens technology is leading the AR revolution across
US sports, giving fans new and exciting platforms to put themselves
at the center of the live experience,” said Matt Ryter, Vice
President of Sales, Media & Fan Engagement at Genius Sports.
“We’re delighted to partner with Snap, helping to enhance Lenses
with NFL Official League Data.”
About Genius Sports
Genius Sports is the official data, technology and broadcast
partner that powers the global ecosystem connecting sports, betting
and media. Our technology is used in over 150 countries worldwide,
creating highly immersive products that enrich fan experiences for
the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality, connects the entire sports ecosystem from the
rights holder all the way through to the fan.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230913348733/en/
Press: Chris Dougan, Chief Communications Officer Genius
Sports +1 (202) 766-4430 chris.dougan@geniussports.com
Zachary Salk, Corporate Communications Manager Snap
zsalk@snap.com
Elizabeth Angley, Manager, Communications Verizon
elizabeth.angley@verizon.com
Investors: Brandon Bukstel, Investor Relations Manager +1
(954) 554-7932 brandon.bukstel@geniussports.com
Genius Sports (NYSE:GENI)
Historical Stock Chart
From Apr 2024 to May 2024
Genius Sports (NYSE:GENI)
Historical Stock Chart
From May 2023 to May 2024