GE Dials Down Software Initiative -- WSJ
December 14 2018 - 3:02AM
Dow Jones News
By Kimberly Chin and Thomas Gryta
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (December 14, 2018).
General Electric Co. said it reached a deal to sell off part of
its GE Digital business and set aside the rest in a separate
company, as the conglomerate narrows its focus and scales back its
software ambitions.
Separately Thursday, one of the company's biggest skeptics JP
Morgan analyst Steve Tusa removed his "sell" rating on GE, saying
its business is still challenged but the risks are better
understood. The company's shares jumped 10% in early trading.
Private-equity firm Silver Lake, which is known for its
investments in technology and media companies, agreed to buy a
majority stake in ServiceMax, a GE Digital unit whose software
helps with inventory management and scheduling service technicians,
the companies said Thursday. Terms weren't disclosed.
GE will retain a 10% stake in the company, which it acquired for
$915 million two years ago.
GE said it would form a new company, focused on industrial
Internet of Things software that will be wholly owned by GE but run
as an independent business. The company will start with $1.2
billion in annual software sales, and a GE representative said
there are no plans to pursue an initial public offering for the
independent business at this point.
GE Digital Chief Executive Bill Ruh said he will leave GE as
part of the changes. A search is under way for a chief executive of
the newly formed company.
The Boston-based company earlier this year hired an investment
bank to find a buyer for key parts of GE Digital, a once-highly
touted software unit based in San Ramon, Calif., The Wall Street
Journal had reported in July.
GE has struggled with losses in its core power business and
other problems that have forced the company to slash its dividend
and break itself apart.
GE's shares, long seen as a haven and symbol of American might,
have tumbled by more than half in the past year, falling below $7
this week for the first time since the 2008 financial crisis.
JP Morgan's Mr. Tusa put a sell rating on the stock back when no
major bank had such a negative view of the conglomerate. The firm
said the risk at GE is "better understood and around which the
debate is more balanced, as opposed to being overlooked by most
Bulls in the past."
Mr. Tusa's price target remains at $6 and he warned the company
may still need to sell new shares to raise cash, which would dilute
current investors.
GE Digital was key to the strategic vision of former CEO Jeff
Immelt, who left the company last year. The company built a
software platform called Predix that aimed to help customers such
as utilities and airlines gather and analyze data to better manage
their equipment.
GE Digital was established as a stand-alone unit in 2015 to
distinguish it from the company's industrial divisions. Mr. Immelt
put Mr. Ruh, a former Cisco Systems Inc. executive, in charge and
said his goal was to make GE a top-10 software company by 2020.
In 2016, GE Digital acquired several companies. It paid $495
million for Meridium, a Roanoke, Va., company whose software
predicts when machinery might fail, and $915 million for
ServiceMax, which is based in Pleasanton, Calif.
But GE Digital competes in an increasingly crowded marketplace
of companies offering digital tools to control major industrial
operations. Other competitors in the field include cloud-software
providers such as Microsoft Corp., business-software makers like
International Business Machines Corp. and startups such as C3 IoT
and Uptake Technologies Inc.
GE has scaled backed the mission for GE Digital since Mr. Immelt
left. The company has cut jobs in the division and said it planned
to focus on software for its existing customers and core
businesses, rather than catering to other industries.
Dana Cimilluca contributed to this article.
Write to Kimberly Chin at kimberly.chin@wsj.com and Thomas Gryta
at thomas.gryta@wsj.com
(END) Dow Jones Newswires
December 14, 2018 02:47 ET (07:47 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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