AUBURN HILLS, Mich.,
June 13, 2019 /PRNewswire/ --
- Redesigned Mopar.com delivers everything FCA vehicle
owners need at their fingertips
- Site developed for today's owners that demand ability to
schedule service, purchase products, view online owner's manual and
get answers anytime, anywhere
- App-like design enhances website for more user-friendly
experience on mobile devices
- Analytics-driven research used to design new site tiles and
icons that place important owner resources and most frequently
asked questions just a click away
- Website continues Mopar brand's mission to connect with
FCA US vehicle owners throughout the
customer journey
Mopar has launched a redesigned version of the brand's official
online headquarters, Mopar.com, featuring an owner-focused
experience that places most vehicle information and customer-care
resources just a click away.
The new-look website, developed for the U.S. market, was
redesigned for today's owners who demand the ability to schedule
service, purchase a Mopar product, get answers to vehicle questions
and much more — anytime, anywhere — without a phone call or
in-store visit. The redesigned site puts information at the
customer's fingertips by creating a virtual "online concierge" to
assist owners throughout the customer journey.
"Mopar's mission is to provide a helpful and fulfilling
ownership experience for all FCA US
vehicle owners. With this website redesign, we are placing
important information and resources front-and-center for our
customers," said Kim
Schachinger-Nowak, Director of Marketing, Mopar. "Throughout
our eight-plus decades, the Mopar brand has always delivered
innovative channels to care for our owners. This reimagined website
is just the latest marker on our brand's mission to connect on
every step of the customer journey and deliver the best experience
possible."
The new site has been optimized for the mobile, on-the-go
experience, with tile and icon design that delivers easy
scroll-through on smartphones and other devices. Top owner
resources and Mopar parts, accessories and service offerings are
featured through large, attention-grabbing clickable tile designs.
Large icons also offer customers 24/7 support options for questions
or assistance.
The redesigned Owner Site also takes personalization to a new
level by prompting new owners to register or existing owners to
sign in to fully connect with their vehicles. Registered visitors
can create a customized dashboard tailored to their vehicle and
post their own profile photo.
Registered visitors have access to helpful Owner Site features,
such as:
- Vehicle health reports
- Online owner's manual
- Remote command options
- Dealership service scheduling
- Uconnect features
- Warranty and recall information
- How-to videos
- Mopar parts and accessories options
- Mopar product and service offers
For more information, visit www.mopar.com.
About Mopar
Mopar (a simple contraction of the words MOtor and PARts) is the
service, parts and customer-care brand for FCA vehicles around the
globe. Born in 1937 as the name of a line of antifreeze products,
the Mopar brand has evolved over more than 80 years to represent
both complete care and authentic performance for owners and
enthusiasts worldwide.
Mopar made its mark in the 1960s during the muscle-car era, with
Mopar Performance Parts to enhance speed and handling for both road
and racing use, and expanded to include technical service and
customer support. Today, the Mopar brand's global reach distributes
more than 500,000 parts and accessories in over 150 markets around
the world. With more than 50 parts distribution centers and 25
customer contact centers globally, Mopar integrates service, parts
and customer-care operations in order to enhance customer and
dealer support worldwide.
Mopar is the source for genuine parts and accessories for all
FCA US LLC vehicle brands. Mopar parts are engineered together with
the same teams that create factory-authorized specifications for
FCA vehicles, offering a direct connection that no other
aftermarket parts company can provide. Complete information on the
Mopar brand is available at www.mopar.com.
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SOURCE FCA US LLC