SHELTON, Conn., May 5, 2016 /PRNewswire/ -- This summer,
whether you're spending the day at the beach or running daily
errands, you can experience all the indulgences of the tropics
thanks to Hawaiian Tropic®. Introducing NEW Hawaiian Tropic® Silk
Hydration™ Weightless Lotion Sunscreen and NEW Hawaiian Tropic®
Sheer Touch Ultra Radiance After Sun Moisturizer. Now, you can
easily stay protected, hydrated and pampered throughout the summer
months!
"We are always looking to develop products that provide
consumers with our one-of-a-kind sun protection, but also gives
them the indulgent, multisensory experience they're looking for,"
says Danielle Duncan, Brand Manager,
Suncare, Edgewell Personal Care. "Many don't like the way sunscreen
feels going on their skin, and don't wear it as often as they
should. With this in mind, we created the NEW Silk Hydration™
Weightless Lotion Sunscreen to feel as if it's barely on, and the
NEW Sheer Touch Ultra Radiance After Sun Moisturizer to soften skin
with indulgent moisturization, so women can go about their day
looking and feeling their best."
Hawaiian Tropic® Silk Hydration™ Weightless Lotion
Sunscreen
The latest product in the brand's Silk Hydration™
line, Hawaiian Tropic® Silk Hydration™ Weightless Lotion Sunscreen
provides up to 12 hours of moisturization. With its signature
hydrating ribbons of luxurious silk protein and shea butter, the
sunscreen leaves skin feeling hydrated and pampered. Blended with
exotic island botanicals and the unmistakable Hawaiian Tropic®
fragrance, the product's unique, breathable formula delivers a
light, airsoft texture that feels weightless on skin. Available in
both broad spectrum UVA and UVB SPF 15 and 30.
To help celebrate the launch, NEW Hawaiian Tropic® Silk
Hydration™ Weightless Lotion Sunscreen will be featured in seven
episodes of actress Shay Mitchell's
YouTube series, Shaycation. Watch Mitchell explore the
gorgeous Hawaiian island of Maui
and Latin-infused city of Miami
with Hawaiian Tropic® by her side, immersing herself in the sights,
sounds and savory local cuisine. Mitchell has more than 21 million
followers across YouTube, Facebook, Twitter, Instagram and Snapchat
and will promote Hawaiian Tropic across her social media channels.
New episodes of Shaycation air May
3rd through June
28th at Youtube.com/shaymitchellofficial and
www.facebook.com/OfficialShayMitchell/.
Hawaiian Tropic® Sheer Touch Ultra Radiance After Sun
Moisturizer
Take your sun care experience to the next level
with Hawaiian Tropic® Sheer Touch Ultra Radiance After Sun
Moisturizer, one of the first after sun lotions that soothes,
softens and leaves skin radiant. Containing an innovative formula
of shea butter and mango extract, the moisturizer leaves skin
feeling pampered and noticeably soft and luminous. The lotion is
infused with an Island Mango fragrance and special light reflecting
pigments to help skin appear beautiful, radiant and glowing.
The NEW Hawaiian Tropic® Silk Hydration™ Weightless Lotion
Sunscreen and NEW Hawaiian Tropic® Sheer Touch Ultra Radiance After
Sun Moisturizer are available at mass, grocery and drug retailers
nationwide. For more information about Hawaiian Tropic® brand sun
care products, visit @HawaiianTropic on Instagram,
www.facebook.com/hawaiiantropic, www.hawaiiantropic.com, and the
brand's new YouTube channel at YouTube.com/HawaiianTropic.
Leading digital media studio and multi-channel network Studio71
executed and produced the Hawaiian Tropic brand integration
partnership, and produces Shaycation.
About Hawaiian Tropic®
Founded in 1969, the Hawaiian
Tropic® brand is one of the most iconic and best-known
sun care brands in the U.S. With a wide range of products including
sunscreens, sunless tanning, after sun, sport and lip, Hawaiian
Tropic® sunscreens deliver "indulgent sun protection."
All Hawaiian Tropic® sunscreens with SPFs of 15 and
higher meet the Food & Drug Administration's requirements for
broad spectrum UVA and UVB protection. Hawaiian Tropic®
products have carried The Skin Cancer Foundation's Seal of
Recommendation for almost two decades.
About Edgewell Personal Care™
Edgewell Personal Care
(NYSE: EPC) manufactures and markets a diverse range of personal
care products in the wet shave, skin care, feminine care and infant
care categories with well-established brand name products such as
Schick® and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Playtex®
infant care products and gloves; Diaper Genie® and Litter Genie®
disposal systems; and Wet Ones® moist wipes. ©2016
Edgewell. The Playtex® trademark is used under license.
Media Contact
Kira
Rosario
Edelman, for Hawaiian Tropic
(212) 729-2475
Kira.Rosario@edelman.com
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SOURCE Hawaiian Tropic