DIRECTV and WeatherNation Sign Multi-year Deal
April 02 2014 - 1:00PM
Business Wire
DIRECTV, one of the world’s leading providers of digital
television entertainment, announced today they have signed a
multi-year agreement with WeatherNation, a multi-format, local,
regional and national television weather news service.
“This new multi-year agreement strengthens our relationship with
WeatherNation and ensures our customers will have a service that is
fully committed to providing all weather related information all
the time,” said Dan York, Chief Content Officer for DIRECTV. “The
overwhelmingly positive comments we’ve been receiving from
customers made the decision to extend our agreement easy and
expedient.”
“We’re extremely excited about continuing our relationship with
DIRECTV to deliver customized, round-the-clock, accurate weather
reporting for its 20 million customers,” said Michael Norton,
president of WeatherNation. “We’re looking forward to being a
primary TV destination for instant access to the latest weather
news, radar imagery, forecasting and severe weather coverage for
years to come.”
WeatherNation offers a news and information service that is 100
percent dedicated to weather reporting with continuous, HD coverage
of current and severe weather news and information and real-time
storm tracking utilizing 3D graphics and a staff of top
meteorologists to give viewers an in-depth understanding of weather
conditions. The service is also available on the DIRECTV Everywhere
platform for in and out-of-home live streaming.
About DIRECTV: DIRECTV (NASDAQ: DTV) is one of the
world's leading providers of digital television entertainment
services delivering a premium video experience through
state-of-the-art technology, unmatched programming and industry
leading customer service to more than 37 million customers in the
U.S. and Latin America. In the U.S., DIRECTV offers its 20 million
customers access to more than 195 HD channels and Dolby-Digital®
5.1 theater-quality sound, access to exclusive sports programming
such as NFL SUNDAY TICKET™, Emmy-award winning technology and
higher customer satisfaction than the leading cable companies for
13 years running. DIRECTV Latin America, through its subsidiaries
and affiliated companies in Brazil, Mexico, Argentina, Venezuela,
Colombia, and other Latin American countries, leads the pay TV
category in technology, programming and service, delivering an
unrivaled digital television experience to more than 17 million
customers. DIRECTV sports and entertainment properties include two
Regional Sports Networks (Rocky Mountain and Pittsburgh), and
minority ownership interests in Root Sports Northwest and Game Show
Network. For the most up-to-date information on DIRECTV, please
visit www.directv.com.
About WeatherNation TV, Inc.
WeatherNation TV, Inc., headquartered in Denver, Colo., provides
the WeatherNation channel, which offers 24/7 coverage of current
and severe weather news and information in a compelling,
meteorologist-hosted service available in both HD and SD format to
local broadcasters, satellite providers and cable operators.
WeatherNation TV is E/I compliant for local broadcasters, is closed
captioned and supports EAS. WeatherNation TV is available via local
broadcast digital channels in numerous cities including Boston,
Minneapolis, Seattle, Denver and Atlanta and is growing monthly.
For more information, please contact info@weathernationtv.com or
(800) 343-9516. Visit www.weathernationtv.com.
DIRECTVRobert
Mercer310-964-4683rgmercer@directv.comorWeatherNationMarc
Lumpkin303-378-2366mlumpkin@weathernationtv.com
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