PGA TOUR and DIRECTV Link Up for Enhanced Coverage of Four 2013 PGA TOUR Events
May 28 2013 - 11:05AM
Business Wire
The PGA TOUR and DIRECTV have formed a new partnership that will
take PGA TOUR fans at home further inside the ropes with exclusive
features and enhanced coverage of four PGA TOUR events this year,
beginning this weekend with the Memorial Tournament presented by
Nationwide Insurance.
As part of this new programming and marketing partnership,
DIRECTV will round off its existing bonus coverage of the four
major golf championships with the PGA TOUR Experience – in HD and
free of charge to all customers – offering viewers expanded, live
weekend coverage of the Memorial Tournament presented by Nationwide
Insurance (June 1-2); the Travelers Championship (June 22-23); the
World Golf Championships-Bridgestone Invitational (Aug. 3-4); and
The Barclays (Aug. 24-25).
Enhanced coverage of the TOUR events will include exclusive
features for DIRECTV viewers through a four-in-one screen Mix
Channel displaying:
- The CBS Sports network feed;
- “Launch Pad,” a channel dedicated to
analyzing golf’s most explosive shot, the long drive;
- “ShotLink® Channel,” a data-intensive
view of tournament competition;
- A “Featured Group” channel that lets
viewers follow select groups of players around the course.
Viewers will also be able to experience this expanded tournament
content on the PGA TOUR iPad app for the first time. DIRECTV’s
current slate of expanded, Mix Channel coverage of this year’s
remaining majors includes: U.S. Open (June 13-16), The Open
Championship (July 18-21) and the PGA Championship (Aug. 8-11).
Each of the bonus channels will be fully produced and have its
own announcers. The Mix Channel will also display a persistent
Leader Board alongside the channel’s four video cells, providing
tee times, live scoring and the leaders’ location on the course.
Each channel in the Mix can be tuned to full screen. For more
information on DIRECTV’s expanded golf coverage, visit
www.DIRECTV.com/golf.
“DIRECTV’s PGA TOUR Experience will drive the engagement of
viewers who love to watch the sport and those weekend golfers who
are on an eternal quest to improve their game. It’s like having a
professional caddie in your living room,” said Chris Long, senior
vice president, Entertainment and Production, DIRECTV. “With our
new PGA TOUR partnership, we’re looking forward to exciting golf
fans with expanded coverage of the PGA TOUR in 2013, further
establishing our position as the leader in sports among all pay TV
providers.”
“We are constantly exploring new and innovative ways to engage
our fans on all media platforms,” said Rick Anderson, PGA TOUR
Executive Vice President of Television and Digital Media. “Through
our new partnership with DIRECTV, we will give fans a chance to
experience the PGA TOUR as never before on a destination sports
platform.”
The Launch Pad channel will provide a unique, analytical view of
tee shots that require not just distance but strategy. The action
will be captured by dedicated cameras positioned on the tee box and
landing area of the selected Launch Pad hole at each tournament.
The swings will be broken down and analyzed using super slow motion
replays, Pro-Tracer shot tracking, split-screen comparisons and
graphic enhancements. Distances and results will be measured
against statistical data.
The Launch Pad holes are: the Memorial Tournament
presented by Nationwide Insurance, 529-yard No. 15 (Muirfield
Village GC): a par 5 that is reachable in two, but only with a tee
shot that is both long and straight; Travelers Championship,
296-yard No. 15 (TPC River Highlands): a drivable par 4, it’s the
most exciting hole on the course; World Golf
Championships-Bridgestone Invitational, 667-yard No. 16
(Firestone CC): this par 5 is the signature hole at Firestone’s
South Course and produces some of the longest drives on TOUR all
year; The Barclays, 324-yard No. 16 (Liberty
National): another drivable par 4, it should play a big role in
determining the champion.
ShotLink® Channel is designed for the fan who wants to go well
beyond the traditional broadcast experience for a data-rich
analysis of the game that will include both video and data
simultaneously.
An interactive menu, available by pressing the red button on the
remote, will include selectable items such as: Top Five Leaders;
Leaderboard, which displays an in-depth scorecard for each player
with hole-by-hold stats for the current or any previous round; and
the players’ current year stats.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for
touring professional golfers, co-sanctioning 120 tournaments on the
PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica and
PGA TOUR Canada.
The PGA TOUR’s mission is to entertain and inspire its fans,
deliver substantial value to its partners, create outlets for
volunteers to give back, generate significant charitable and
economic impact in the communities in which it plays, and provide
financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to nearly 945
million households in 225 countries and territories in 32
languages. Virtually all tournaments are organized as non-profit
organizations in order to maximize charitable giving. In 2012,
tournaments across all Tours generated more than $130 million for
local charitable organizations, bringing the TOUR’s all-time total
of charitable contributions to $1.86 billion.
The PGA TOUR's web site is PGATOUR.com, the No. 1 site in golf,
and the organization is headquartered in Ponte Vedra Beach, FL.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more
than 36 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its over 20 million customers access to
more than 190 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 16 million customers.
DIRECTV sports and entertainment properties include two Regional
Sports Networks (Rocky Mountain and Pittsburgh), and minority
ownership interests in Root Sports Northwest and Game Show Network.
For the most up-to-date information on DIRECTV, please
visit www.directv.com
DTE Energy (NYSE:DTV)
Historical Stock Chart
From Jun 2024 to Jul 2024
DTE Energy (NYSE:DTV)
Historical Stock Chart
From Jul 2023 to Jul 2024