DIRECTV Latin America Vaults Past the 10 Million Customer Mark
June 02 2011 - 10:00AM
Business Wire
On pace for another record-setting year of growth, DIRECTV Latin
America (DTVLA), an operating unit of DIRECTV, the world’s largest
pay TV service, has surged past a major milestone today – its 10
millionth customer.
The leading provider of digital television services in Latin
America, DTVLA reached the milestone eight weeks after posting its
best ever results in the first quarter on top of a record year of
subscriber growth and revenue for 2010. The unprecedented growth
was driven by the strong brand, competitive offers, unique products
and services, and increasing demand from a young and growing middle
class.
“Bruce Churchill and his team have done a terrific job of
transforming our Latin American operations over the past seven
years into the fastest growing pay TV service in the region that
continues to add tremendous value to the DIRECTV enterprise,” said
Mike White, DIRECTV’s chairman, president and CEO. “This
significant milestone underscores the phenomenal success story that
DTVLA has become, and is an achievement that everyone on the
DIRECTV Latin American team can be proud of.”
“Passing the 10 million customer mark is a real achievement,”
said Bruce Churchill, president of DIRECTV Latin America. “When we
re-launched these businesses in 2004, we started with just over 3
million customers and had optimistically hoped to double our size
over time. Now we have far exceeded our expectations thanks to the
team at DTVLA and the world class products and services we’ve been
able to deliver to the market. I would also like to thank my
colleagues at DIRECTV U.S., and our numerous partners in Latin
America, who have contributed to our success.”
On the way to 10 million customers, DIRECTV Latin America has
been the leading provider of programming, technology and service,
delivering the best experience to viewers in the region. Major
milestones include:
- The first pay TV provider to offer all
FIFA World Cup games in HD (FIFA World Cup™ 2010).
- Broadcast expanded and exclusive
coverage of the BBVA Spanish League beginning in 2006, including
industry-leading coverage in HD.
- Introduction of world class technology
developed by DIRECTV U.S. to offer Latin American customers the
most advanced DVRs, HDDVRs and interactive programming features in
the region. Approximately 26 percent of all customers now have a
DVR or HD.
- The first pay TV provider in the region
to offer a pre-paid service to better suit the buying habits of key
segments of the Latin American consumer.
- Delivered award-winning customer care
from regional care centers in Colombia, Argentina and Brazil. In
2011, SKY Brasil earned the Customer Service Excellence award - the
Brazilian equivalent of the J.D. Power award - from the Editorial
Padrão Group for the ninth consecutive year.
DIRECTV Latin America comprises three business units: DIRECTV
PanAmericana, which provides service in Argentina, Chile, Colombia,
the Caribbean, Ecuador, Perú, Venezuela, Puerto Rico and Uruguay;
SKY Brasil, which is 93 percent owned by DIRECTV Latin America; and
SKY Mexico, in which DIRECTV Latin America has a 41 percent equity
method investment. PanAmericana and SKY Brasil have approximately
6.6 million customers and SKY Mexico has about 3.4 million
customers.
About DIRECTV
DIRECTV (NASDAQ:DTV) is the world’s leading provider of digital
television. Through its subsidiaries and affiliated companies in
the United States, Brazil, Mexico and other countries in Latin
America, DIRECTV provides digital television service to 19.4
million customers in the United States and 10 million customers in
Latin America. DIRECTV reported revenues of $6.32 billion in the
first quarter of 2011. DIRECTV is composed of two main operating
units – DIRECTV U.S., and Latin America, as well as DIRECTV
Regional Sports Networks.
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