DIRECTV (NASDAQ:DTV) today reported an increase in fourth quarter 2010 revenues of 11% to $6.62 billion, operating profit before depreciation and amortization(1) (OPBDA) of 13% to $1.68 billion and operating profit of 23% to $1.06 billion compared with last year’s fourth quarter. DIRECTV reported fourth quarter net income of $618 million and diluted earnings per share of $0.74 compared with a net loss of $32 million and a loss per share of $0.03 in the fourth quarter of 2009.

“Our fourth quarter results capped off one of DIRECTV’s strongest years ever as we further extended our position as the world’s largest provider of pay television services with over 28 million subscribers in the U.S. and Latin America,” said Mike White, president and CEO of DIRECTV. “Fueled by the best quarter in a decade with 667,000 consolidated net additions, DIRECTV added 1.9 million new subscribers in 2010 representing the second best year in our history. In many ways our financial results were even stronger as we again generated industry-leading growth in revenue and operating profit before depreciation and amortization in 2010 of 12% and 20%, respectively. These strong results combined with our share repurchase program fueled a 72% increase in adjusted EPS to $2.48 and an 18% increase in free cash flow to a record $2.8 billion.”

White continued, “We exit 2010 with good momentum and look to build on that in 2011 with a strategy designed to maintain our industry-leading revenue and earnings growth. In the U.S., our strategy focuses on delivering the best television experience both inside and outside of the home, generating incremental revenue streams in key areas such as DIRECTV Cinema, commercial and local/addressable advertising, as well as capturing productivity improvements throughout our company. In Latin America, our priority will be to continue leading the market in HD and DVR services while introducing exciting new products and services that target the rapidly growing middle market segments.” White added, “With the successful execution of these strategies along with our plan for returning excess cash to shareholders, we remain confident in our ability to continue creating significant shareholder value as we strive to achieve our EPS target of $5 per share in 2013.”

DIRECTV'S OPERATIONAL REVIEW

  DIRECTV Consolidated Three Months Twelve Months

Dollars in Millions except Earnings

Ended December 31,   Ended December 31,

per Class A Common Share

2010 2009   2010 2009 Revenues $6,621 $5,981   $24,102 $21,565 Operating Profit Before Depreciation and Amortization(1) 1,684 1,494   6,378 5,313 Operating Profit 1,062 862   3,896 2,673 Net Income (Loss) Attributable to DIRECTV 618 (32)   2,198 942 Diluted Earnings (Loss) Per Class A Share 0.74 (0.03)   2.30 0.95 Adjusted Diluted Earnings Per Share(2) 0.74 0.48   2.48 1.44 Capital Expenditures and Cash Flow           Cash Paid for DIRECTV U.S. Subscriber Leased Equipment - Acquisitions, Upgrade and Retention 298 217   967 983 Cash Paid for Property, Equipment and Satellites 372 306   1,449 1,088 Cash Flow Before Interest and Taxes(3) 964 1,005   3,916 3,215 Free Cash Flow(4) 711 710   2,790 2,360  

Fourth Quarter Review

DIRECTV’s fourth quarter revenues of $6.62 billion increased 11% over the same period last year principally due to strong growth from DIRECTV U.S. and DIRECTV Latin America (DTVLA). Fourth quarter revenues at DIRECTV U.S. grew 8% primarily due to solid subscriber and average monthly revenue per subscriber (ARPU) growth while DTVLA grew 23% mainly due to strong subscriber growth. In addition, the quarter also benefitted from $59 million of net revenue generated by DIRECTV Sports Networks, which was acquired as part of the transaction with Liberty Media Corporation (Liberty Transaction) in November 2009.

Operating profit before depreciation and amortization (OPBDA) increased 13% to $1.68 billion primarily due to higher OPBDA at both DTVLA and DIRECTV U.S. Fourth quarter DTVLA OPBDA increased 56% driven by gross profit associated with higher revenues and lower general and administrative (G&A) expenses primarily due to a reduction in currency-related transaction charges in Venezuela. DIRECTV U.S. OPBDA grew 4% mostly due to gross profit associated with higher revenues partially offset by an increase in subscriber acquisition costs. Also in the quarter, DIRECTV operating profit increased 23% to $1.06 billion primarily due to the increase in OPBDA and lower depreciation and amortization expense.

Fourth quarter 2010 net income attributable to DIRECTV was $618 million and earnings per share were $0.74 compared to a net loss of $32 million and a loss per share of $0.03 in the fourth quarter of 2009. Excluding a fourth quarter 2009 pre-tax charge of $491 million ($486 million after tax) related to the Liberty Transaction completed in November 2009, fourth quarter 2010 net income attributable to DIRECTV and diluted earnings per share increased 36% and 54%, respectively. The improvements were due to the higher operating profit, a lower effective tax rate resulting from foreign tax credits previously not recognized and a lower effective state tax rate, as well as a $41 million fourth quarter 2009 charge related to an asset impairment resulting from the decline in fair value of an equity method investment in Argentina (recorded in “Other, net” on the Consolidated Statements of Operations). These changes were partially offset by higher interest expense resulting from greater average debt balances. In addition, earnings per share were favorably impacted by a 12% decline in weighted average common shares outstanding due to stock repurchases and the Liberty Transaction.

Cash flow before interest and taxes(3) declined 4% to $964 million compared to fourth quarter 2009 as higher OPBDA was more than offset by increased capital expenditures mostly due to higher gross additions and demand for advanced equipment at both DIRECTV U.S. and DTVLA, as well as higher investment in working capital. Fourth quarter 2010 free cash flow(4) was up slightly to $711 million as the decline in cash flow before interest and taxes was offset by lower tax payments attributable to a U.S. federal tax incentive enacted in the fourth quarter of 2010. Also during the fourth quarter but not included in free cash flow, DIRECTV repurchased approximately 37 million shares of Class A common stock for $1.55 billion and purchased 19% of Sky Brazil from Globo Comunicações e Participações S.A. (Globo) for $605 million.

Full Year Review

DIRECTV’s revenues in 2010 increased 12% over 2009 principally due to solid growth from DIRECTV U.S. and DTVLA. Revenues at DIRECTV U.S. increased 9% in 2010 driven by a 4.9% increase in ARPU and continued subscriber growth while revenues at DTVLA grew 25% due to strong subscriber growth and a 1.5% increase in ARPU. In addition, DIRECTV Sports Networks generated $237 million of net revenue in 2010 compared with $16 million in 2009.

Operating profit before depreciation and amortization increased 20% to $6.38 billion in 2010 due to strong OPBDA growth from both DIRECTV U.S. and DTVLA. DIRECTV U.S. OPBDA increased 11% primarily driven by gross profit associated with higher revenues partially offset by higher subscriber acquisition and G&A expenses. DTVLA’s 2010 OPBDA growth of 67% was driven by gross profit associated with higher revenues as well as lower G&A expenses principally due to a reduction in currency-related transaction charges in Venezuela. The 46% increase in DIRECTV’s 2010 operating profit to $3.90 billion was primarily due to the higher OPBDA as well as lower DIRECTV U.S. depreciation and amortization expense.

In 2010, net income attributable to DIRECTV more than doubled to $2.20 billion driven by the higher operating profit as well as a $67 million gain from the final settlement of the equity collars assumed in the Liberty Transaction. These gains were partially offset by higher tax expense principally resulting from the increase in pre-tax earnings, and greater interest expense due to higher average debt balances. Also impacting the comparison was a $491 million pre-tax charge ($486 million after tax) in 2009 related to the Liberty Transaction completed in November 2009, a $41 million impairment charge in 2009 related to the decline in fair value of an equity method investment in Argentina, as well as $62 million in 2009 gains associated with the revaluation of U.S. dollar denominated monetary net-liabilities in Brazil compared with $11 million in gains in 2010.

Diluted earnings per share attributable to Class A stockholders in 2010 was $2.30, more than double the prior year’s diluted earnings per share of $0.95. Excluding the impact of the Malone Exchange(5) and the 2009 after tax charge of $486 million related to the Liberty Transaction, 2010 diluted earnings per share of $2.48 increased 72% compared with $1.44 in 2009. The improvement was driven by the higher net income as well as an 11% decline in the average share count resulting from stock repurchases and a reduction in share count resulting from the Liberty Transaction in 2009.

Cash flow before interest and taxes increased 22% to $3.92 billion and free cash flow increased 18% to $2.79 billion compared to 2009 primarily due to the higher OPBDA partially offset by increased capital expenditures mostly associated with higher gross additions and sales of advanced equipment at DTVLA. In addition, free cash flow was negatively impacted by higher tax payments in 2010 mostly associated with an increase in pre-tax income. Also in 2010 but not included in free cash flow, DIRECTV paid $5.11 billion in cash for the repurchase of approximately 136 million shares of Class A common stock representing about 14.5% of outstanding shares and purchased 19% of Sky Brazil from Globo for $605 million. Also in 2010, DIRECTV U.S. completed $6.0 billion of senior notes financings which are summarized in the table below, repaid the remaining outstanding amounts of its senior secured credit facilities totaling $2.32 billion and made payments of $1.54 billion to repay the debt and associated equity collars assumed in the Liberty Transaction.

March 2010 Financing       August 2010 Financing Amount   % Coupon   Due Date       Amount   % Coupon   Due Date $1.2B   3.55%   2015       $750M   3.125%   2016 $1.3B   5.20%   2020       $1.0B   4.60%   2021 $500M   6.35%   2040       $1.25B   6.00%   2040              

SEGMENT FINANCIAL REVIEW

DIRECTV U.S. Segment

        Three Months Twelve Months DIRECTV U.S. Ended December 31,     Ended December 31, Dollars in Millions except ARPU     2010     2009     2010     2009 Revenue     $5,531     $5,126     $20,268     $18,671 Average Monthly Revenue per Subscriber (ARPU) ($)     96.64     92.36     89.71     85.48 Operating Profit Before Depreciation and Amortization(1)     1,324     1,275     5,216     4,685 Operating Profit     863     750     3,290     2,410 Cash Flow Before Interest and Taxes(3)     847     989     3,510     3,072 Free Cash Flow(4)     646     718     2,348     2,206 Subscriber Data (in 000’s except Churn)                         Gross Subscriber Additions     1,116     964     4,124     4,273 Average Monthly Subscriber Churn     1.44%     1.52%     1.53%     1.53% Net Subscriber Additions     289     119     663     939 Cumulative Subscribers     19,223     18,560     19,223     18,560          

Fourth Quarter Review

In the quarter, DIRECTV U.S. revenues increased 8% to $5.53 billion compared to fourth quarter 2009 primarily due to strong ARPU growth and the larger subscriber base. ARPU of $96.64 increased 4.6% largely due to price increases and higher revenues from advanced products, pay-per-view and premium movies as well as advertising sales. Net additions of 289,000 were more than double a year ago as gross additions increased 16% to 1.12 million and churn declined to 1.44% primarily due to improved customer offers and segmentation amid a relatively stable economic environment. DIRECTV U.S. ended the quarter with 19.22 million subscribers compared with 18.56 million subscribers as of December 31, 2009.

Fourth quarter OPBDA increased 4% to $1.32 billion and operating profit increased 15% to $863 million due to gross profit associated with higher revenues partially offset by an increase in subscriber acquisition costs related to higher gross additions, as well as increased demand for advanced equipment by both new and existing subscribers. Operating profit was also favorably impacted by the completion of amortization for subscriber-related intangible assets and an orbital slot lease, as well as lower depreciation expense associated with a reduction in set-top box capital expenditures over the last several years.

Full Year Review

DIRECTV U.S. full year 2010 revenues increased 9% to $20.27 billion primarily due to strong ARPU growth and a larger subscriber base. ARPU of $89.71 increased 4.9% largely due to price increases and higher revenues from advanced products, pay-per-view and premium movies as well as advertising sales. Compared to 2009, gross additions declined 3% to 4.12 million and average monthly churn was unchanged at 1.53% resulting in net additions of 663,000.

OPBDA in 2010 increased 11% to $5.22 billion and operating profit increased 37% to $3.29 billion due to gross profit associated with higher revenues partially offset by an increase in subscriber acquisition costs related to higher gross additions, as well as increased demand for advanced equipment by both new and existing subscribers. In addition, G&A expense increased primarily due to higher bad debt expense and increased incentive compensation expense relating to the strong operating and financial performance in 2010. Operating profit was also favorably impacted by the completion of amortization for subscriber-related intangible assets and an orbital slot lease, as well as lower depreciation expense associated with a reduction in set-top box capital expenditures over the last several years.

DIRECTV Latin America Segment

DIRECTV owns 93% of Sky Brazil, 41% of Sky Mexico and 100% of PanAmericana, which covers most of the remaining countries in the region. Sky Mexico, whose results are accounted for as an equity method investment and therefore are not consolidated by DTVLA, had approximately 3.04 million subscribers as of December 31, 2010 bringing the total subscribers in the region to 8.85 million.

  Three Months   Twelve Months DIRECTV Latin America Ended December 31, Ended December 31, Dollars in Millions except ARPU   2010   2009   2010   2009 Revenue   $1,031   $839   $3,597   $2,878 Average Monthly Revenue per Subscriber (ARPU) ($)   61.12   62.67   57.95   57.12 Operating Profit Before Depreciation and Amortization(1)   342   219   1,164   697 Operating Profit   185   114   623   331 Cash Flow Before Interest and Taxes(3)   111   15   397   259 Free Cash Flow(4)   59   (13)   218   105 Subscriber Data(6) (in 000’s except Churn) Gross Subscriber Additions   639   460   2,318   1,575 Average Monthly Subscriber Churn   1.55%   1.54%   1.77%   1.75% Net Subscriber Additions   378   254   1,220   692 Cumulative Subscribers   5,808   4,588   5,808   4,588      

Fourth Quarter Review

Fourth quarter revenues for DIRECTV Latin America increased 23% to $1.03 billion due to continued strong subscriber growth including a 49% increase in fourth quarter net additions to 378,000. Gross additions in the quarter increased 39% largely due to targeted customer promotions aimed at the middle-market segment in Brazil as well as continued strong demand for HD, DVR and pre-paid services in the region. Also in the quarter, average monthly churn was relatively unchanged at 1.55% while post-paid churn declined 8 basis points to 1.37% reflecting declines in Brazil and Venezuela. ARPU declined 2.5% in the quarter primarily due to currency devaluations, particularly in Venezuela. However excluding exchange rate fluctuations, ARPU increased over 5% principally due to price increases and higher sales of advanced products throughout the region.

DIRECTV Latin America’s fourth quarter 2010 OPBDA of $342 million improved 56% and operating profit of $185 million increased 62% over last year’s fourth quarter. The increases were primarily due to gross profit associated with higher revenue, as well as a $44 million decrease in charges related to the exchange of Venezuelan currency to U.S. dollars. This growth was partially offset by increased subscriber acquisition costs associated with the higher gross additions, as well as an increase in upgrade and retention costs related to higher demand for advanced equipment. Also impacting operating profit was higher depreciation expense mostly due to the increase in set-top boxes deployed related to the higher gross subscriber additions as well as increased demand for advanced equipment compared to last year.

Full Year Review

Full year revenues for DIRECTV Latin America increased 25% to $3.60 billion primarily due to a 76% increase in 2010 net subscriber additions as well as a 1.5% increase in ARPU. The increase in 2010 net subscriber additions to 1.22 million was driven by a 47% increase in gross additions to 2.32 million and a relatively unchanged average monthly churn rate of 1.77%. The higher gross additions were largely due to continued strong demand for HD, DVR and pre-paid services, benefits from the FIFA World Cup soccer tournament and targeted customer promotions aimed at the middle-market segments which drove strong growth across the region, particularly in Brazil, Argentina, Colombia, Ecuador and Chile. Post-paid churn in 2010 declined 8 basis points to 1.47% reflecting declines in Brazil and Argentina. The modest ARPU increase to $57.95 in 2010 was principally due to price increases, higher sales of advanced products throughout the region and favorable exchange rates in Brazil, mostly offset by currency devaluations, particularly in Venezuela.

DIRECTV Latin America’s 2010 OPBDA of $1.16 billion improved 67% and operating profit of $623 million increased 88% over last year. The increases were primarily due to gross profit associated with higher revenue, as well as a $191 million decrease in charges related to the exchange of Venezuelan currency to U.S. dollars. The growth was partially offset by increased subscriber acquisition costs related to the higher gross additions. Also impacting operating profit was higher depreciation expense mostly due to the increase in set-top boxes deployed related to the higher gross subscriber additions as well as increased demand for advanced equipment compared to last year.

CONFERENCE CALL INFORMATION

A live webcast of DIRECTV’s fourth quarter 2010 earnings call will be available on the company’s website at www.directv.com/investor. The webcast will begin at 9:00 a.m. ET, today February 23, 2011. Access to the earnings call is also available in the United States by dialing (888) 213-3710 and internationally by dialing (913) 312-0391. The conference ID number is 8587454. A replay of the call can be accessed by dialing 888-203-1112 in the U.S. and 719-457-0820 internationally. The replay pass code is 8587454. The replay will be available from 10:30 a.m. PT Wednesday, February 23, 2011 through 9:59 p.m. PT Wednesday, March 2 and will also be archived on our website at www.directv.com/investor.

FOOTNOTES

(1) Operating profit before depreciation and amortization, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. Please see each of DIRECTV’s and DIRECTV Holdings LLC’s Annual Reports on Form 10-K for the year ended December 31, 2010 expected to be filed with the SEC before March 1, 2010 for further discussion of operating profit before depreciation and amortization. Operating profit before depreciation and amortization margin is calculated by dividing operating profit before depreciation and amortization by total revenues.

(2) See reconciliation of adjusted diluted earnings per share to diluted earnings per share at the end of this release.

(3) Cash flow before interest and taxes, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions “Cash paid for property and equipment”, “Cash paid for satellites”, “Cash paid for subscriber leased equipment – subscriber acquisitions” and “Cash paid for subscriber leased equipment – upgrade and retention” from “Net cash provided by operating activities” from the Consolidated Statements of Cash Flows and adding back net interest paid and “Cash paid for income taxes”. This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use cash flow before interest and taxes to evaluate the cash generated by our current subscriber base, net of capital expenditures, and excluding the impact of interest and taxes, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected cash flow before interest and taxes to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.

(4) Free cash flow, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions “Cash paid for property and equipment”, “Cash paid for satellites”, “Cash paid for subscriber leased equipment – subscriber acquisitions”, and “Cash paid for subscriber leased equipment – upgrade and retention” from “Net cash provided by operating activities” from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use free cash flow to evaluate the cash generated by our current subscriber base, net of capital expenditures, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected free cash flow to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.

(5) In the second quarter of 2010, DIRECTV resolved an FCC issue regarding our Puerto Rico operations by consummating a transaction with Dr. John C. Malone and members of his family. Under the terms of the agreement, the Malones exchanged 21.8 million shares of Class B common stock of the Company, which was all of the outstanding Class B shares, for 26.5 million shares of Class A common stock. The additional 4.7 million Class A common shares were valued at approximately $160 million.

(6) DIRECTV Latin America subscriber data exclude subscribers of the Sky Mexico service. Gross and net subscriber additions as well as churn exclude the impact of the migration of approximately 3,000 subscribers to DIRECTV Latin America in the fourth quarter of 2009 and net 13,000 subscribers to DIRECTV Latin America during the full year of 2009. Cumulative subscriber totals include the impact of the migrated and acquired subscribers.

CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

NOTE: This release may include or incorporate by reference certain statements that we believe are, or may be considered to be, “forward-looking statements” within the meaning of various provisions of the Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of statements that include phrases such as “believe,” “expect,” “estimate,” “anticipate,” “intend,” “plan,” “project” or other similar words or phrases. Similarly, statements that describe our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from those expressed or implied by the relevant forward-looking statement. Such risks and uncertainties include, but are not limited to: economic conditions; product demand and market acceptance; ability to simplify aspects of our business model, improve customer service, create new and desirable programming content and interactive features, and achieve anticipated economies of scale; government and regulatory action; local political or economic developments in or affecting countries where we have operations, including political, economic and social uncertainties in many Latin American countries in which DTVLA operates; foreign currency exchange rates; currency exchange controls; ability to obtain export licenses; competition; the outcome of legal proceedings; reliance on key executives and the loss thereof; indemnification obligations; ability to achieve cost reductions; increasing subscriber acquisition costs and subscriber churn; ability of third parties to timely perform material contracts; an NFL strike or lockout; ability to renew programming contracts under favorable terms; technological risk; potential intellectual property infringement; limitations on access to distribution channels; natural disasters; the success and timeliness of satellite launches; in-orbit performance of satellites, including technical anomalies; loss of uninsured satellites; theft of satellite programming signals; significant debt; and our ability to access capital to maintain our financial flexibility. These factors are also described in Item 1A of DIRECTV’s Form 10-K, quarterly reports filed on Form 10-Q and other SEC filings. We urge you to consider these factors carefully in evaluating the forward-looking statements.

DIRECTV (NASDAQ:DTV) is the world’s leading provider of digital television entertainment services. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV provides digital television service to more than 19.2 million customers in the United States and nearly 8.9 million customers in Latin America. DIRECTV sports and entertainment properties include three regional sports networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent ownership interest in Game Show Network. For more information on DIRECTV, visit directv.com.

      DIRECTV CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions, Except Per Share Amounts) (Unaudited) Three Months Ended Twelve Months Ended December 31, December 31,   2010       2009     2010       2009     Revenues   $ 6,621     $ 5,981     $ 24,102     $ 21,565     Operating costs and expenses Costs of revenues, exclusive of depreciation and amortization expense Broadcast programming and other 2,895 2,660 10,074 9,064 Subscriber service expenses 440 399 1,681 1,525 Broadcast operations expenses 91 87 350 341

Selling, general and administrative expenses, exclusive of depreciation and amortization expense

Subscriber acquisition costs 812 697 3,005 2,773 Upgrade and retention costs 316 273 1,169 1,092 General and administrative expenses 383 371 1,445 1,457 Depreciation and amortization expense     622       632       2,482       2,640   Total operating costs and expenses     5,559       5,119       20,206       18,892     Operating profit 1,062 862 3,896 2,673   Interest income 11 16 39 41 Interest expense (161 ) (119 ) (557 ) (423 ) Liberty transaction and related gains (charges) - (491 ) 67 (491 ) Other, net     24       (33 )     69       34     Income before income taxes 936 235 3,514 1,834   Income tax expense     (253 )     (242 )     (1,202 )     (827 )   Net income 683 (7 ) 2,312 1,007   Less: Net income attributable to noncontrolling interest (65 ) (25 ) (114 ) (65 )                   Net income (loss) attributable to DIRECTV   $ 618       ($32 )   $ 2,198     $ 942    

Net income (loss) attributable to DIRECTV Class A common stockholders (DIRECTV Group common stockholders for the period January 1, 2009 through November 19, 2009)

$ 618 ($32 ) $ 2,014 $ 942

Net income attributable to DIRECTV Class B common stockholders, including $160 million exchange inducement value for the Malone Transaction

    -       -       184       -   Net income (loss) attributable to DIRECTV   $ 618       ($32 )   $ 2,198     $ 942    

Basic earnings (loss) attributable to DIRECTV Class A stockholders per common share (DIRECTV Group common shares for the period January 1, 2009 through November 19, 2009)

$ 0.75 $ (0.03 ) $ 2.31 $ 0.96  

Diluted earnings (loss) attributable to DIRECTV Class A stockholders per common share (DIRECTV Group common shares for the period January 1, 2009 through November 19, 2009)

0.74 (0.03 ) 2.30 0.95

 

Basic and diluted earnings (loss) attributable to DIRECTV Class B stockholders per common share, including $160 million exchange inducement value for the Malone Transaction

- (0.02 ) 8.44 (0.02 )   Weighted average number of Class A common shares outstanding (in millions) Basic 827 935 870 982 Diluted 833 935 876 989  

Weighted average number of Class B common shares outstanding, for the period of November 19, 2009 through June 16, 2010 (in millions)

Basic - 22 22 22 Diluted - 22 22 22   Weighted average number of total common shares outstanding (in millions) Basic 827 945 880 985 Diluted 833 945 886 992     DIRECTV     CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)   December 31, December 31, ASSETS       2010       2009 Current assets Cash and cash equivalents $ 1,502 $ 2,605

Accounts receivable, net of allowances of $76 and $56

2,001 1,625 Inventories 247 212 Deferred income taxes 53 217 Prepaid expenses and other     450       396   Total current assets 4,253 5,055 Satellites, net 2,235 2,338 Property and equipment, net 4,444 4,138 Goodwill 4,148 4,164 Intangible assets, net 1,074 1,131 Investments and other assets     1,755       1,434   Total assets     $ 17,909     $ 18,260   LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)         Current liabilities Accounts payable and accrued liabilities $ 3,926 $ 3,757 Unearned subscriber revenues and deferred credits 486 434 Current portion of long-term debt     38       1,510   Total current liabilities 4,450 5,701 Long-term debt 10,472 6,500 Deferred income taxes 1,670 1,070 Other liabilities and deferred credits 1,287 1,678 Commitments and contingencies Redeemable noncontrolling interest 224 400 Stockholders' equity (deficit)     (194 )     2,911   Total liabilities and stockholders' equity (deficit)   $ 17,909     $ 18,260     DIRECTV   CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)   Years Ended

December 31,

    2010       2009   Cash Flows From Operating Activities Net income $ 2,312 $ 1,007 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 2,482 2,640 Amortization of deferred revenues and deferred credits (36 ) (48 ) Net loss from impairment of investments - 45 Share-based compensation expense 82 55 Equity in earnings from unconsolidated affiliates (90 ) (51 ) Dividends received 78 94 Net foreign currency transaction gains (11 ) (62 ) Liberty transaction and related (gains) charges (67 ) 491 Deferred income taxes 375 441 Other 60 48 Change in other operating assets and liabilities: Accounts receivable (391 ) (141 ) Inventories (35 ) (12 ) Prepaid expenses and other (4 ) (5 ) Accounts payable and accrued liabilities 437 (215 ) Unearned subscriber revenue and deferred credits 52 55 Other, net   (38 )     89   Net cash provided by operating activities   5,206       4,431   Cash Flows From Investing Activities Cash paid for property and equipment (2,303 ) (2,012 ) Cash paid for satellites (113 ) (59 ) Cash paid for Liberty transaction, net of cash acquired - (97 ) Investment in companies, net of cash acquired (617 ) (37 ) Other, net   (66 )     11   Net cash used in investing activities   (3,099 )     (2,194 ) Cash Flows From Financing Activities Cash proceeds from debt issuance 5,978 1,990 Debt issuance costs (44 ) (14 ) Repayment of long-term debt (2,323 ) (1,018 ) Proceeds from short-term borrowings 38 - Repayment of collar loan and equity collars (1,537 ) (751 ) Repayment of other long-term obligations (127 ) (116 ) Common shares repurchased and retired (5,111 ) (1,696 ) Stock options exercised 38 35 Taxes paid in lieu of shares issued for share-based compensation (118 ) (72 ) Excess tax benefit from share-based compensation 11 5 Dividends paid to redeemable noncontrolling interest   (15 )     -   Net cash used in financing activities   (3,210 )     (1,637 ) Net increase (decrease) in cash and cash equivalents (1,103 ) 600 Cash and cash equivalents at beginning of the period   2,605       2,005   Cash and cash equivalents at the end of the period $ 1,502     $ 2,605     Supplemental Cash Flow Information Cash paid for interest $ 460 $ 412 Cash paid for income taxes 705 484     DIRECTV         SELECTED SEGMENT DATA (Dollars in Millions) (Unaudited) Three Months Ended Twelve Months Ended December 31, December 31,       2010       2009       2010       2009   DIRECTV U.S. Revenues $ 5,531 $ 5,126 $ 20,268 $ 18,671 Operating profit before depreciation and amortization (1) 1,324 1,275 5,216 4,685 Operating profit before depreciation and amortization margin (1) 23.9 % 24.9 % 25.7 % 25.1 % Operating profit $ 863 $ 750 $ 3,290 $ 2,410 Operating profit margin 15.6 % 14.6 % 16.2 % 12.9 % Depreciation and amortization $ 461 $ 525 $ 1,926 $ 2,275 Capital expenditures 440 343 1,557 1,485                           DIRECTV LATIN AMERICA Revenues $ 1,031 $ 839 $ 3,597 $ 2,878 Operating profit before depreciation and amortization (1) 342 219 1,164 697 Operating profit before depreciation and amortization margin (1) 33.2 % 26.1 % 32.4 % 24.2 % Operating profit $ 185 $ 114 $ 623 $ 331 Operating profit margin 17.9 % 13.6 % 17.3 % 11.5 % Depreciation and amortization $ 157 $ 105 $ 541 $ 366 Capital expenditures 230 179 857 584                           SPORTS NETWORKS, ELIMINATIONS and OTHER Revenues $ 59 $ 16 $ 237 $ 16 Operating profit (loss) before depreciation and amortization (1) 18 - (2 ) (69 ) Operating profit (loss) 14 (2 ) (17 ) (68 ) Depreciation and amortization 4 2 15 (1 ) Capital expenditures - 1 2 2                           TOTAL Revenues $ 6,621 $ 5,981 $ 24,102 $ 21,565 Operating profit before depreciation and amortization (1) 1,684 1,494 6,378 5,313 Operating profit before depreciation and amortization margin (1) 25.4 % 25.0 % 26.5 % 24.6 % Operating profit $ 1,062 $ 862 $ 3,896 $ 2,673 Operating profit margin 16.0 % 14.4 % 16.2 % 12.4 % Depreciation and amortization $ 622 $ 632 $ 2,482 $ 2,640 Capital expenditures 670 523 2,416 2,071                              

(1) See footnote 1

    DIRECTV HOLDINGS LLC (DIRECTV U.S.)         CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions) (Unaudited)   Three Months Ended Twelve Months Ended December 31, December 31,   2010       2009     2010       2009     Revenues   $ 5,531     $ 5,126     $ 20,268     $ 18,671     Operating costs and expenses Costs of revenues, exclusive of depreciation and amortization expense Broadcast programming and other 2,541 2,359 8,699 8,027 Subscriber service expenses 341 322 1,340 1,268 Broadcast operations expenses 70 68 273 274 Selling, general and administrative expenses, exclusive of depreciation and amortization expense Subscriber acquisition costs 702 607 2,631 2,478 Upgrade and retention costs 291 260 1,106 1,045 General and administrative expenses 262 235 1,003 894 Depreciation and amortization expense     461       525       1,926       2,275   Total operating costs and expenses     4,668       4,376       16,978       16,261     Operating profit 863 750 3,290 2,410   Interest income 1 - 5 4 Interest expense (144 ) (94 ) (488 ) (348 ) Other, net     4       (4 )     (5 )     (17 )   Income before income taxes 724 652 2,802 2,049   Income tax expense     (240 )     (255 )     (1,051 )     (794 )   Net income   $ 484     $ 397     $ 1,751     $ 1,255       DIRECTV HOLDINGS LLC (DIRECTV U.S.)     CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)   December 31, December 31, ASSETS       2010       2009 Current assets Cash and cash equivalents $ 687 $ 1,716

Accounts receivable, net of allowances of $46 and $29

1,735 1,421 Inventories 227 200 Deferred income taxes - 60 Prepaid expenses and other     187       163   Total current assets 2,836 3,560 Satellites, net 1,794 1,870 Property and equipment, net 2,832 2,998 Goodwill 3,176 3,167 Intangible assets, net 495 582 Other assets       267       231   Total assets     $ 11,400     $ 12,408   LIABILITIES AND OWNER’S EQUITY (DEFICIT)         Current liabilities Accounts payable and accrued liabilities $ 2,977 $ 2,727 Unearned subscriber revenues and deferred credits 378 353 Current portion of long-term debt     -       308   Total current liabilities 3,355 3,388 Long-term debt 10,472 6,500 Deferred income taxes 906 559 Other liabilities and deferred credits 288 510 Commitments and contingencies Owner’s equity (deficit)     (3,621 )     1,451   Total liabilities and owner’s equity (deficit)   $ 11,400     $ 12,408     DIRECTV HOLDINGS LLC (DIRECTV U.S.)     CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)   Years Ended

December 31,

      2010       2009   Cash Flows From Operating Activities Net income $ 1,751 $ 1,255 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization expense 1,926 2,275 Amortization of deferred revenues and deferred credits (36 ) (48 ) Share-based compensation expense 67 44 Deferred income taxes 278 229 Other 20 20 Change in other operating assets and liabilities: Accounts receivable (329 ) (121 ) Inventories (27 ) (10 ) Prepaid expenses and other (26 ) 98 Accounts payable and accrued liabilities 245 (76 ) Unearned subscriber revenue and deferred credits 25 33 Other, net     11       (8 ) Net cash provided by operating activities     3,905       3,691   Cash Flows From Investing Activities Cash paid for property and equipment (477 ) (443 ) Cash paid for subscriber leased equipment - subscriber acquisitions (651 ) (564 ) Cash paid for subscriber leased equipment - upgrade and retention (316 ) (419 ) Cash paid for satellites (113 ) (59 ) Investment in companies, net of cash acquired (1 ) (11 ) Other     3       -   Net cash used in investing activities     (1,555 )     (1,496 ) Cash Flows From Financing Activities Cash proceeds from debt issuance 5,978 1,990 Debt issuance costs (44 ) (14 ) Repayment of long-term debt (2,323 ) (1,018 ) Repayment of other long-term obligations (99 ) (90 ) Cash dividends to Parent (6,900 ) (2,500 ) Excess tax benefit from share-based compensation     9       4   Net cash used in financing activities     (3,379 )     (1,628 ) Net increase (decrease) in cash and cash equivalents (1,029 ) 567 Cash and cash equivalents at beginning of the period     1,716       1,149   Cash and cash equivalents at end of the period   $ 687     $ 1,716     Supplemental Cash Flow Information Cash paid for interest $ 392 $ 341 Cash paid for income taxes 775 529     Non-GAAP Financial Measure Reconciliation Schedules     (Unaudited)                   DIRECTV Reconciliation of Operating Profit Before Depreciation and Amortization to Operating Profit* Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009   (Dollars in Millions) Operating Profit Before Depreciation and Amortization $ 1,684 $ 1,494 $ 6,378 $ 5,313 Subtract: Depreciation and amortization expense   622       632     2,482       2,640   Operating Profit $ 1,062     $ 862   $ 3,896     $ 2,673                     *For a reconciliation of this non-GAAP financial measure for each of our segments, please see the Notes to the Consolidated Financial Statements which will be included in DIRECTV's Annual Report on Form 10-K for the year ended December 31, 2010, which is expected to be filed with the SEC before March 1, 2011.                 DIRECTV Reconciliation of Cash Flow Before Interest and Taxes3 and Free Cash Flow4 to Net Cash Provided by Operating Activities Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009   (Dollars in Millions) Cash Flow Before Interest and Taxes $ 964 $ 1,005 $ 3,916 $ 3,215 Adjustments: Cash paid for interest (160 ) (138 ) (460 ) (412 ) Interest income 11 16 39 41 Income taxes paid   (104 )     (173 )   (705 )     (484 ) Subtotal - Free Cash Flow 711 710 2,790 2,360 Add Cash Paid For: Property and equipment 656 504 2,303 2,012 Satellites   14       19     113       59   Net Cash Provided by Operating Activities $ 1,381     $ 1,233   $ 5,206     $ 4,431                                   DIRECTV Reconciliation of Consolidated DIRECTV Adjusted Diluted EPS to Diluted EPS Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009     Adjusted Diluted EPS $ 0.74 $ 0.48 $ 2.48 $ 1.44 Impact of Liberty Transaction and related charges in 2009 - (0.51 ) - (0.49 ) Impact of Malone Transaction in 20105   -       -     (0.18 )     -   Diluted EPS $ 0.74       ($0.03 ) $ 2.30     $ 0.95                                   DIRECTV Latin America Reconciliation of Cash Flow Before Interest and Taxes3 and Free Cash Flow4 to Net Cash Provided by Operating Activities Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009   (Dollars in Millions) Cash Flow Before Interest and Taxes $ 111 $ 15 $ 397 $ 259 Adjustments: Cash paid for interest (14 ) (15 ) (58 ) (63 ) Interest income 10 16 33 35 Income taxes paid   (48 )     (29 )   (154 )     (126 ) Subtotal - Free Cash Flow 59 (13 ) 218 105 Add Cash Paid For: Property and equipment   230       179     857       584   Net Cash Provided by Operating Activities $ 289     $ 166   $ 1,075     $ 689                    

(3), (4) and (5) - See footnotes

    DIRECTV HOLDINGS LLC (DIRECTV U.S.) Non-GAAP Financial Measure Reconciliation and SAC Calculation (Unaudited)                                                       Reconciliation of Pre-SAC Margin* to Operating Profit Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009   (Dollars in Millions) Operating Profit $ 863 $ 750 $ 3,290 $ 2,410 Adjustments: Subscriber acquisition costs (expensed) 702 607 2,631 2,478 Depreciation and amortization expense 461 525 1,926 2,275 Cash paid for subscriber leased equipment - upgrade and retention   (84 )     (98 )     (316 )     (419 ) Pre-SAC margin* $ 1,942     $ 1,784     $ 7,531     $ 6,744   Pre-SAC margin as a percentage of revenue* 35.1 % 34.8 % 37.2 % 36.1 %                                 Reconciliation of Cash Flow Before Interest and Taxes3 and Free Cash Flow4 to Net Cash Provided by Operating Activities Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009   (Dollars in Millions) Cash Flow Before Interest and Taxes $ 847 $ 989 $ 3,510 $ 3,072 Adjustments: Cash paid for interest (144 ) (117 ) (392 ) (341 ) Interest income 1 - 5 4 Income taxes paid       (58 )         (154 )     (775 )         (529 ) Subtotal - Free Cash Flow 646 718 2,348 2,206 Add Cash Paid For: Property and equipment 128 107 477 443 Subscriber leased equipment - subscriber acquisitions 214 119 651 564 Subscriber leased equipment - upgrade and retention 84 98 316 419 Satellites   14       19     113       59   Net Cash Provided by Operating Activities $ 1,086     $ 1,061   $ 3,905     $ 3,691    

(3) and (4) - See footnotes

                                                       

* Pre-SAC Margin, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, is calculated for DIRECTV U.S. by adding amounts under the captions “Subscriber acquisition costs” and “Depreciation and amortization expense” to “Operating Profit” from the Consolidated Statements of Operations and subtracting "Cash paid for subscriber leased equipment - upgrade and retention" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use Pre-SAC Margin to evaluate the profitability of DIRECTV U.S.’ current subscriber base for the purpose of allocating resources to discretionary activities such as adding new subscribers, upgrading and retaining existing subscribers and for capital expenditures. To compensate for the exclusion of “Subscriber acquisition costs,” management also uses operating profit and operating profit before depreciation and amortization expense to measure profitability.

  DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with GAAP measures (such as revenues, operating profit and net income), to compare DIRECTV U.S.’ operating performance to other communications, entertainment and media companies. DIRECTV and DIRECTV U.S. believe that investors also use current and projected Pre-SAC Margin to determine the ability of DIRECTV U.S.’ current and projected subscriber base to fund discretionary spending and to determine the financial returns for subscriber additions.                                 SAC Calculation Three Months Ended Twelve Months Ended December 31, December 31,   2010     2009     2010     2009   (Dollars in Millions, Except SAC Amounts)   Subscriber acquisition costs (expensed) $ 702 $ 607 $ 2,631 $ 2,478 Cash paid for subscriber leased equipment - subscriber acquisitions   214           119           651           564   Total acquisition costs $ 916         $ 726         $ 3,282         $ 3,042   Gross subscriber additions (000's) 1,116 964 4,124 4,273 Average subscriber acquisition costs-per subscriber (SAC) $ 821 $ 753 $ 796 $ 712    
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