DIRECTV Appoints Joe Bosch Executive Vice President and Chief Human Resources Officer

DIRECTV, the world’s most popular video service, announced today that Joe Bosch has been named executive vice president and Chief Human Resources Officer for DIRECTV. Bosch will report to Mike White, Chairman, President and CEO of DIRECTV, and will be responsible for executive recruitment and talent management, compensation, workforce performance, organizational alignment, training and development, change management, employee and labor relations, employee benefits, and employee communications.

“I am pleased to welcome Joe to our senior leadership team,” said White. “He brings to bear a vast array of experience from a wide variety of companies and a track record of building talent and driving organizational performance. His fresh perspective and unique expertise will be invaluable as we continue to grow the business.”

“This is an exciting time to join DIRECTV, a company with a stellar brand and a track record of sustained success,” said Bosch. “I look forward to extending that leadership position by developing an environment that makes it easy for people to maximize their contributions and reach their potential for personal growth.”

Bosch joins DIRECTV from Centex where he served as senior vice president of Human Resources. While at Centex, Bosch rebuilt the senior executive team and established a corporate-wide approach to talent management. He built a world-class HR function, developed a senior-level succession process and designed new pay structures.

Prior to Centex, Bosch was senior vice president of Human Resources at Tenet Healthcare, where he oversaw all HR functions, implemented a balanced scorecard incentive system to drive the corporate strategy and rebuilt the HR function and system capability.

He was also senior vice president and Chief People Officer at Pizza Hut, where he led the cultural revolution of the company from a marketing-focused organization to a customer-focused ownership and recognition-based culture.

Bosch holds a B.S. in Industrial Relations from Cornell University.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

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