EL SEGUNDO, Calif.,
June 30 /PRNewswire/ -- Success in
meeting corporate goals, including fraud detection and reducing
customer churn to the lowest in the industry has led Teradata
Corporation (NYSE: TDC) customer DIRECTV (Nasdaq: DTV) to expand
its Active Enterprise Data Warehouse (EDW). The new active system
will be implemented in the television service company's new data
center in Phoenix.
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"We're able to measure our performance and know instantly
whether we're meeting our goals in any area throughout the day, and
to take action when it's needed," said Jack
Gustafson, director of data warehouse, DIRECTV. "We use the
information to drive our business in the areas that matter most to
customers, such as installations, competitive offers and
retention."
The initial implementation of a Teradata Active EDW was made to
provide near-real time information about DIRECTV customers to
contact call-center agents and resulted in reducing customer churn
to the industry's lowest, 1.53 percent. The initial implementation
also provided for the consolidation of disparate data marts into a
centrally managed data warehouse.
"Companies such as DIRECTV that make it their business to know
their customers are the most successful in building loyalty,
getting repeat sales and gaining a better understanding of what the
target market really needs," Christian Rodatus, vice president for
sales in the communications, media, entertainment and utilities
industries, Americas region, Teradata Corporation, said. "That
knowledge comes from having access to detailed data with near
real-time updates of information from across the enterprise."
About DIRECTV
DIRECTV (Nasdaq: DTV) is the world's most popular television
service delivering state-of-the-art technology, unmatched
programming, the most comprehensive sports packages available and
industry leading customer service to its more than 24.5 million
customers in the U.S. and Latin
America. In the U.S., DIRECTV offers its 18.4 million
customers the capacity for more than 200 HD channels in Dolby 5.1
theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading
cable companies for nine years running. DIRECTV Latin America,
through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries,
leads the pay-TV category in technology, programming and service,
delivering an unrivaled digital television experience to 6.1
million customers. DIRECTV sports and entertainment properties
include three Regional Sports Networks (Northwest, Rocky Mountain
and Pittsburgh) as well as a 65
percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit
directv.com.
About Teradata
Teradata Corporation (NYSE: TDC) is the world's largest company
solely focused on raising intelligence and achieving enterprise
agility through its database software, enterprise data warehousing,
data warehouse appliances, consulting, and enterprise analytics.
Visit Teradata on the web at www.teradata.com.
Teradata is a trademark or registered trademark of Teradata
Corporation in the United States
and other countries.
SOURCE Teradata Corporation