The collaboration adds two new brands and
expands to 1700 digital storefronts, in locations across the
country
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LOS
ANGELES, April 24, 2024 /PRNewswire/ -- Virtual
Dining Concepts (VDC), the platform for adding revenue to
restaurants, is thrilled to expand its collaboration with IHOP, as
a provider of virtual brands for the iconic restaurant chain. This
expansion allows three of VDC's top brands to be available for
delivery from IHOP restaurants nationwide, attracting new and
existing guests.
The collaboration introduces two new brands, NASCAR Refuel
Tenders & Burgers, developed in collaboration with
the popular American auto racing company, NASCAR, and MLB
Ballpark Bites Presented by Mastercard, created in partnership
with Major League Baseball (MLB), and expands on the popular
virtual brand, Pardon My Cheesesteak, one of VDC's
most successful brands to date. Each virtual brand offers its own
lineup of mouthwatering, freshly made menu items, from tasty
Buffalo Chicken Cheesesteaks and loaded fries to modern takes on
concession stand favorites found at NASCAR and MLB events. These
virtual dining brands are now available for delivery from various
IHOP locations across the country, with plans for additional
locations through the remainder of 2024.
"We are thrilled to join forces with IHOP, as this presents an
incredible opportunity to expand VDC's presence and serve our
brands to new guests across the country," said VDC Co-Founder,
Robbie Earl. "This embodies our
commitment to delivering exceptional food and experiences across
the country with top restaurant chains."
Demonstrating the powerful impact of this relationship, VDC and
IHOP have successfully secured placement of the three brands in
more than 1,000 IHOP restaurants nationwide. As of Q1 2024,
Pardon My Cheesesteak is being served at over 900 IHOP
locations, while NASCAR Refuel Tender & Burgers are
currently served in over 400 locations, with an additional 130
locations slated for the near future. Looking ahead, VDC and IHOP
are committed to further innovation.
"Our off-premise channels continue to deliver incremental sales
and profits to our franchisees and the IHOP brand. Our work with
VDC and the three brands we're implementing will be a growth driver
for our restaurants, specifically as we look at non-peak hours
during lunch, dinner and late night," said Jay Johns, President of IHOP. "These new brands
are relevant for today's consumer and perfect for our existing
equipment and capabilities in our restaurants nationwide."
Pardon My Cheesesteak, NASCAR Refuel Tenders &
Burgers and MLB Ballpark Bites Presented by Mastercard
are now available for delivery in select cities nationwide, with
additional locations slated for the near future. Fans and guests
can place their orders online at joinvdc.com/brands. For more
information, follow Pardon My Cheesesteak on Instagram,
Twitter and Facebook; NASCAR Refuel Tenders & Burgers on
Instagram, Twitter and Facebook and MLB Ballpark Bites Presented
by Mastercard on Instagram, Twitter and Facebook.
ABOUT VIRTUAL DINING CONCEPTS
Virtual Dining Concepts
is the creator of virtual restaurant brands poised to expand the
revenue of independent kitchens. The delivery-only infrastructure,
exclusive online platform (with third-party delivery interface),
and marketing strategy services guide existing restaurant operators
from set-up to inception. Virtual Dining Concepts offers celebrity
and non-celebrity-backed brands with menus deriving from diverse
cuisines. Menus are available for order online through their
individual websites, proprietary apps, and most major third-party
delivery services. For more information, please visit
www.joinvdc.com
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more
than 65 years, IHOP has been a leader, innovator and expert in all
things breakfast, lunch and dinner. The chain offers 65 different
signature, fresh, made-to-order breakfast options, a wide selection
of popular lunch and dinner items, including Ultimate Steakburgers,
Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants
offer guests an affordable, everyday dining experience with warm
and friendly service. As of September 30,
2023, there are 1,794 IHOP restaurants around the world,
including restaurants in all 50 states, two U.S. territories and 13
countries outside the United
States. IHOP restaurants are franchised by affiliates of
Pasadena, Calif.-based Dine Brands
Global, Inc. (NYSE: DIN).
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SOURCE Virtual Dining Concepts