LONDON, Sept. 8, 2021 /PRNewswire/ -- "Shaken not
stirred." Viewers have seen James Bond drink his
famous Smirnoff vodka martini from the very first Bond
film, Dr. No (1962). In Goldfinger
(1964), James Bond first requests a 'martini, shaken not
stirred' whilst on Auric Goldfinger's private jet. Nearly
60 years later, Smirnoff No. 21 – the original vodka mixed in
007's martini in Dr. No – will be featured during a key
scene in No Time To Die, the
25th James Bond film, in cinemas from September 30, 2021.
Starting today in the U.S., Latin
America, Europe and
Asia, Smirnoff vodka will launch
its "There's a Spy in Everyone" campaign to celebrate the
upcoming release of No Time To Die. The new creative will
consist of three spots that highlight how everyday people can use
their inner spy to solve unique sets of circumstances while
enjoying a Smirnoff No. 21 martini. The campaign is supported
globally across TV, VOD, Digital, Social and PR, and, in select
markets, shoppers will have the opportunity to win Bond themed
prizes.
"To have Smirnoff No. 21 make its return in No Time To
Die as an Official Partner is a testament to the brand's
ability to thrive and grow," said Sarah
Shimmons, Smirnoff Global Marketing Director. "From
the brand's beginnings in Russia
more than 155 years ago to being at the forefront of the 1950's
U.S. cocktail revolution - Smirnoff is the world's number one vodka
for everyone, everywhere. To be featured in the 'shaken not
stirred' scene in the new James Bond film is the next chapter in
our incredible brand journey."
No Time To Die will be released in cinemas from
September 30, 2021 in the U.K.
through Universal Pictures International and in the U.S. on
October 8 from Metro Goldwyn-Mayer
(MGM) via their United Artist Releasing banner.
As part of the partnership, Smirnoff will re-establish 007's
signature martini for Bond fans to responsibly enjoy in celebration
of No Time To Die.
SMIRNOFF 007 VODKA MARTINI
INGREDIENTS:
50ml Smirnoff No. 21 Vodka
12.5ml Dry Vermouth (15%)
Lemon Zest
METHOD:
Add ice and ingredients into a cocktail
shaker.
Shake as desired.
Strain into a martini glass and garnish with the zest of a
lemon.
NOTE TO EDITORS
ABOUT NO TIME TO DIE
No Time To Die is the
official title of the 25th James Bond adventure. The film — from
Albert R. Broccoli's EON
Productions, Metro Goldwyn Mayer Studios (MGM), and Universal
Pictures International — is directed by Cary Joji Fukunaga and stars Daniel Craig, who returns for his fifth film as
Ian Fleming's James Bond 007.
In No Time To Die, Bond has left active service and is
enjoying a tranquil life in Jamaica. His peace is short-lived when his old
friend Felix Leiter from the CIA
turns up asking for help. The mission to rescue a kidnapped
scientist turns out to be far more treacherous than expected,
leading Bond onto the trail of a mysterious villain armed with
dangerous new technology.
ABOUT EON PRODUCTIONS
EON Productions Limited and
Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson
family. Danjaq is the US based company that co-owns, with Metro
Goldwyn Mayer Studios, the copyright in the existing James Bond
films and controls the right to produce future James Bond films.
EON Productions, an affiliate of Danjaq, is the UK based production
company that has made the James Bond films since 1962 and together
with Danjaq controls all worldwide merchandising. For more
information, visit www.007.com.
About Metro Goldwyn Mayer
Metro Goldwyn Mayer
(MGM) is a leading entertainment company focused on the production
and global distribution of film and television content across all
platforms. The company owns one of the world's deepest libraries of
premium film and television content as well as the premium pay
television network EPIX, which is available throughout the U.S. via
cable, satellite, telco and digital distributors. In
addition, MGM has investments in numerous other television
channels, digital platforms and interactive ventures and is
producing premium short-form content for distribution. For more
information, visit www.mgm.com.
About Universal Pictures International
Universal
Pictures International (UPI) is the international marketing and
distribution division for Universal Pictures. In the United Kingdom, Ireland, Spain, Italy,
Germany, Austria, Switzerland, the
Netherlands, France,
Russia, Korea, Australia, New
Zealand, Mexico and
China (including Hong Kong SAR),
UPI directly markets and distributes movies through its own
offices, creating local campaigns and release strategies. In other
parts of the world, UPI partners with Warner Bros, with Paramount
through United International Pictures (UIP), and with Sony, either
directly or through UIP, to distribute its films. Universal
Pictures is part of NBCUniversal, one of the world's leading media
and entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global
audience. NBCUniversal is a subsidiary of Comcast Corporation.
About United Artists
United Artists Releasing, a joint
venture between Metro Goldwyn Mayer (MGM) and Annapurna Pictures
(Annapurna), is a U.S. theatrical releasing company. Built upon the
legacy of the iconic United Artists motion picture studio, the
joint venture provides a home where filmmakers are supported by
thoughtful approaches to marketing, publicity and distribution.
United Artists Releasing offers content creators an alternative
distribution option outside of the studio system and supports
Annapurna and MGM's film slates as well as the films of third-party
filmmakers.
About Smirnoff
The Smirnoff portfolio offers a
variety of options across vodka and ready to drink beverages.
Current offerings include the world's number-one selling Smirnoff
No. 21 Vodka and ready-to-drink portfolio.
From culturally relevant limited editions to new innovations,
Smirnoff has always been known for quality and affordability, and
prides itself on having something for everyone.
The Smirnoff brand traces its vodka heritage back to 19th
century Russia and is now enjoyed
in over 130 countries worldwide.
Visit www.smirnoff.com for more information, or follow us
on Instagram, Twitter, Pinterest and Facebook. Please drink
responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands across spirits and
beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's
and Windsor whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on both
the London Stock Exchange (DGE) and the New York Stock Exchange
(DEO).
Celebrating life, every day, everywhere.
Follow us on Twitter and Instagram for news and information
about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992
Smirnoff
Taylor
smirnoff@taylorstrategy.com
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