PHOENIX, June 20,
2024 /PRNewswire/ -- Starting this week, more
than 100 digital billboards across the Valley will display critical
local heat relief resources, thanks to a partnership between
Maricopa County, Clear Channel
Outdoor, the Maricopa Association of Governments and the
City of Phoenix. Billboards owned
by Clear Channel Outdoor will promote 211 Arizona to direct
at-risk community members to one of 230+ local heat relief sites
that can help them stay cool during Arizona's dangerous late spring and summer
time heat.
"Working with our partners, we've expanded hours at life-saving
cooling centers across the region. Now, we need as many people as
possible to know about this resource," said Maricopa County Board of Supervisors Chairman
Jack Sellers, District 1. "Clear
Channel Outdoor understood the importance of this messaging—how it
could save lives—and generously offered to share heat relief
resources on their digital billboards at no cost."
The Maricopa County Department of Public Health (MCDPH)
confirmed a record-breaking 645 heat-associated deaths in 2023, a
significant increase from the previous year. The digital
billboards will help combat this trend by promoting the free,
24-hour 211 information service that can assist people experiencing
heat emergencies. MCDPH has funded expanded capacity at the
bilingual call center to help connect residents to cooling and
respite centers, utility assistance, and A/C repair and replacement
during the 2024 heat season.
"Every one of us in Maricopa
County, and the surrounding area, is affected by this
extreme heat," said Diane Veres,
regional vice president, Clear Channel Outdoor Southwest &
Midwest. "And every one of us wants to prevent a summer like 2023.
We know thousands of Maricopa
County residents and visitors see our billboards daily and
it is our hope that those who are in need will respond to these
messages by calling 211 for assistance."
MCDPH research found the biggest barriers to using cooling
centers in 2023 were:
- Not knowing they exist
- Lack of transportation to cooling centers
- Not knowing where cooling centers are located
To address this, Maricopa
County partnered with City of
Phoenix on branded street signs outside all cooling centers,
some of which are now open on weekends, too.
"Providing extended hour and overnight respite opportunities is
just one of the many ways the City of
Phoenix is stepping up to protect our residents during
these extreme heat days and months," says Phoenix Mayor Kate
Gallego. "We are proud to partner with MAG, Clear
Channel Outdoor, and Maricopa
County to ensure more people—including our most
vulnerable—know how to get the help they need to stay
safe."
This new digital billboard campaign with Clear Channel Outdoor
will expand awareness further, alerting residents and visitors all
over Maricopa County to real-time
temperatures and the resources available.
For information on heat illnesses and prevention, visit
Maricopa.gov/heat.
For real-time heat data, visit the new MCDPH dashboard.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the
forefront of driving innovation in the out-of-home advertising
industry. Our dynamic advertising platform is broadening the pool
of advertisers using our medium through the expansion of digital
billboards and displays and the integration of data analytics and
programmatic capabilities that deliver measurable campaigns that
are simpler to buy. By leveraging the scale, reach and flexibility
of our diverse portfolio of assets, we connect advertisers with
millions of consumers every month.
About Maricopa
County
Maricopa County is one of the
nation's fastest-growing counties, home to more than four and a
half million people. Together, through nearly fifty line of
business including public health, public safety, and elections,
Maricopa County employees work on
behalf of all residents to provide programs and services that
improve quality of life at a great value to taxpayers. We
believe in service that helps you solve a problem, move forward
with a project, manage a difficult situation, or simply check
something off your list.
About City of
Phoenix
Phoenix is the 5th largest city
in the United States. We're a
vibrant, growing city and a great place to live, work, and play!
Explore our website for news and to learn about city services.
Follow us on social media.
About Maricopa Association of Governments
The Maricopa Association of Governments (MAG) provides a forum
for local and tribal governments working together on issues that
affect the lives of everyone in the greater Phoenix region. MAG develops and coordinates
the Heat Relief Network interactive map that identifies hundreds of
locations where people can find shade, water, and indoor cooling,
as well as where to donate supplies. The network is active from
May 1 to September 30.
About 211 Arizona
211 Arizona, originally known as Community Information and
Referral Services, was founded in 1964 and incorporated as a
private, nonprofit 501(c)(3) organization in 1979. In 2017, Solari,
Inc. acquired the program, which transforms lives by linking
individuals and families to vital services throughout Arizona.
www.211arizona.org
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SOURCE Clear Channel Outdoor