Diamond Designation, Member Discounts, and
Other Benefits Help Drive Bookings to Choice Hotels'
Properties
NORTH
BETHESDA, Md., Feb. 5, 2024
/PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH)
announced its collaboration with AAA and CAA to bring exclusive
discounts and promotional offers to AAA and CAA's more than 64
million members.
"We are thrilled to be named AAA and CAA's first Preferred Hotel
Supplier in a decade," said Abhijit
Patel, vice president, revenue management and distribution,
Choice Hotels. "AAA and CAA members represent a significant market
with a combined membership that accounts for 31% of all paid room
nights across North America.
Choice's offerings are ideally positioned in drive-to markets
throughout North America that will
cater to AAA and CAA members."
AAA and CAA members are known for their significant contribution
to the travel industry, spending millions of dollars every day on
lodging stays alone. As one of North
America's largest leisure travel agencies, AAA and CAA offer
a full range of travel services, making this collaboration with
Choice Hotels a perfect fit.
"The addition of Choice Hotels' select brands to our AAA and CAA
portfolio offers members a plethora of lodging options, including
competitive member discounts across a multitude of locations," said
Paula Twidale, senior vice
president, AAA Travel. "We are excited to expand both product
offerings and benefits relevant to our AAA and CAA membership and
brand."
AAA will be inspecting the hotels of five Choice Hotels brands -
Cambria® Hotels, Ascend Hotel Collection®, Country Inn & Suites
by Radisson®, Comfort®, and Radisson® - to achieve the prestigious
Diamond-designated status. This designation will further enhance
the visibility and reputation of these brands with AAA and CAA's
members.
Reservations can be made directly on ChoiceHotels.com, the AAA
or CAA website, through Choice's reservation line at
(800)-228-5050, hotel sites, or travel agencies.
About Choice Hotels®
Choice Hotels International,
Inc. (NYSE: CHH) is one of the largest lodging franchisors in the
world. The challenger in upscale and a leader in midscale and
extended stay, Choice® has over 7,500 hotels, representing more
than 630,000 rooms, in 46 countries and territories. A diverse
portfolio of 22 brands that range from full-service upper upscale
properties to midscale, extended stay and economy enables
Choice® to meet travelers' needs in more places and for
more occasions while driving more value for franchise owners and
shareholders. The award-winning Choice Privileges® rewards program
and co-brand credit card options provide members with a fast and
easy way to earn reward nights and personalized perks. For more
information, visit www.choicehotels.com.
About AAA
Started in 1902 by automotive
enthusiasts who wanted to chart a path for better roads in America
and advocate for safe mobility, AAA has transformed into one of
North America's largest membership
organizations. Today, AAA provides roadside assistance, travel,
discounts, and financial and insurance services to enhance the life
journey of over 64 million members across North America, including over 57 million in
the United States. To learn more
about all AAA offers or become a member, visit
AAA.com.
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SOURCE Choice Hotels International, Inc.