ST. LOUIS, July 28, 2016 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW), an interactive destination where guests
can create personalized furry friends, today unveiled its newest
propriety property, Mixters, a mixable, one-of-a-kind
collection. The first Monster Mixters line includes two body
options, four leg designs and four arm styles, which are sold
together as a set. Additional Monster Mixters parts, including
hands, feet and wings, a monster sound chip and costumes, are sold
separately.
The exclusive Mixters in-store play experience allows guests to
choose a body, pick legs and grab arms of their choice to truly
customize a new furry friend from head to toe.
Monster Mixters officially launch today at U.S. and U.K.
Build-A-Bear Workshop stores, as well as on buildabear.com and
buildabear.co.uk. Guests can also create their own Mixter friend
online with the "Make A Mixter" digital experience. Monster makers
can take part in an interactive activity that mimics the in-store
fun online. After creating their furry friend, guests can print out
or purchase their creation via the web.
The Story of Monster Mixters
No one knows for sure how Monster Mixters got here. Legend has
it, they came from (NAME OF IMAGINARY PLACE), a land far, far away
and arrived at Build-A-Bear Workshop in pieces, waiting for monster
fans to pick their parts and assemble (ADJECTIVE) Monster
Mixters.
They begin with a rainbow or blue monster body, and their
maker's creativity takes care of the rest! With all the imaginative
possibilities, makers can Xpress their inner monster and assemble
an original (ADJECTIVE) friend with cool (NAME OF BODY PART),
(COLOR) arms, and a(n) (ADJECTIVE) body. They're the perfect
companions for (VERB ENDING IN -ING) or even (VERB ENDING IN
-ING).
The verdict is still out on what Monster Mixters like to eat,
whether it's (NAME OF FOOD) or (NAME OF FOOD), but we're sure
Build-A-Bear Workshop guests will find out when they take their
Monster Mixters home to play (NAME OF GAME).
These customizable creatures are only available at Build-A-Bear
Workshop, and monster-makers can share photos of their Monster
Mixters creations with hashtag #MonsterMixers on (NAME OF SOCIAL
MEDIA PLATFORM).
Visit buildabear.com for more news and follow the brand on
Facebook, Twitter, YouTube and
Instagram.
About Build-A-Bear
Founded in St. Louis in 1997,
Build-A-Bear, a global brand kids love and parents trust, seeks to
add a little more heart to life. Build-A-Bear Workshop has
approximately 400 stores worldwide where guests can create
customizable furry friends, including company-owned stores in
the United States, Canada, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the
eighth year in a row in 2016. Build-A-Bear Workshop, Inc. (NYSE:
BBW) posted a total revenue of $377.7
million in fiscal 2015. For more information, visit
buildabear.com.
Media contact: Beth Kerley,
Build-A-Bear Workshop, 314-423-8000 ext. 5430,
bethk@buildabear.com
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SOURCE Build-A-Bear Workshop, Inc.