NEW YORK, July 7, 2021 /PRNewswire/ -- To better help
financial advisors and wealth management clients accelerate growth,
Broadridge Financial Solutions (NYSE: BR), a global Fintech leader,
and TIFIN, today announced that Broadridge will integrate and
distribute a broad range of TIFIN's Fintech wealth solutions that
enable advisors to create hyper-personalized solutions for their
clients. The distribution agreement follows Broadridge's
April 2021 strategic investment in
TIFIN, along with J.P. Morgan Asset Management and Morningstar.
![TIFIN + Broadridge TIFIN + Broadridge](https://mma.prnewswire.com/media/1558724/TIFIN___Broadridge.jpg)
"Integrating and distributing TIFIN products on the Broadridge
Wealth Platform will enable advisors to deepen client relationships
via personalization of service and to improve financial outcomes,"
said Mike Alexander, President of
Wealth Management at Broadridge. "TIFIN products have repeatedly
demonstrated the ability to bring unique and innovative solutions
to market rapidly, and we are excited to offer our clients the
opportunity to leverage these solutions both as part of our core
wealth offerings and best-in-class fintech solutions."
Broadridge will integrate with and provide distribution for
TIFIN solutions including Positivly, Magnifi, Louise, and Totum,
each of which addresses friction in the wealth tech industry. The
first product to be distributed through Broadridge is Positivly, an
advice personalization platform that enables advisors to tailor
proposals and portfolios to each client's unique and holistic
financial personality. Advisors will benefit from accelerated
practice growth, as they attract and retain more investors who
value personalization, instead of one-size-fits-all portfolios.
Positivly will be available alongside Broadridge's premium digital
marketing offering including websites and personalized digital
content.
"We are excited for this strategic partnership with Broadridge
and its next-generation front-to-back industry wealth platform as
it helps wealth managers grow their businesses through
personalization," said Dr. Vinay
Nair, Founder, Chairman and CEO of TIFIN "Broadridge has the
scale of distribution and complementary wealth offerings to further
our core mission at TIFIN -- make investing a more meaningful and
relevant component of millions of individuals' financial
well-being."
TIFIN's twelve fintech operating companies are all inspired to
deliver better portfolio outcomes through a more personalized
experience for investors, while accelerating organic growth for
advisors and asset managers. TIFIN's innovation capabilities
are centered around proven science, investment management,
software, and algo technology. This combination of "fin" and "tech"
is used to seamlessly allow greater asset flow for asset managers
and higher organic growth for financial advisors.
Additional integrated offerings are planned with products that
leverage Broadridge's proprietary technologies in artificial
intelligence, marketing content and holistic client centric data
aggregation.
About TIFIN
TIFIN, also known as THE TIFIN GROUP, is shaping the future
of investor experience with a platform of intelligent products that
recognize the uniqueness of each investor. Powered by an ecosystem
of leaders in finance and technology, TIFIN builds next-gen
products by combining investment intelligence, data science, and
technology to make investing a more powerful driver of financial
wellbeing.
About Broadridge
Broadridge Financial Solutions (NYSE: BR), a global Fintech
leader with over $4.5 billion in
revenues, provides the critical infrastructure that powers
investing, corporate governance, and communications to enable
better financial lives. We deliver technology-driven solutions to
banks, broker-dealers, asset and wealth managers and public
companies. Broadridge's infrastructure serves as a global
communications hub enabling corporate governance by linking
thousands of public companies and mutual funds to tens of millions
of individual and institutional investors around the world. In
addition, Broadridge's technology and operations platforms underpin
the daily trading of on average more than U.S. $10 trillion of equities, fixed income and other
securities globally. A certified Great Place to Work®, Broadridge
is a part of the S&P 500® Index, employing over 12,000
associates in 21 countries.
For more information about us and what we can do for you, please
visit www.broadridge.com.
Investors:
W. Edings Thibault
Head of Investor Relations, Broadridge
+1 516-472-5129
Edings.Thibault@Broadridge.com
Media Contacts:
TIFIN:
Deborah
Kostroun
deborah@zitopartners.com
201.403.8185
Broadridge:
Tina
Wadhwa
Corporate Communications, Broadridge
+1 212-973-6164
Tina.wadhwa@broadridge.com
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SOURCE TIFIN