Barclays to Become the Official Banking Partner of WNBA’s New York Liberty
March 27 2024 - 8:52AM
Business Wire
Multi-year partnership includes marquee
jersey patch placement, to be celebrated today at the New York
Stock Exchange Opening Bell
Assets available HERE (Credit:
New York Liberty)
Barclays and New York Liberty today announced a new multi-year
partnership in which Barclays will become the team’s Official
Banking Partner, in a deal that includes marquee jersey patch
placement beginning with the 2024 WNBA season. This partnership,
one of the largest injections of sponsorship capital in Liberty
history, underscores a mutual commitment to advancing gender equity
on and off the court.
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Credit: Brandon Todd/New York Liberty
Barclays’ investment in the New York Liberty adds to the
existing strong partnership with BSE Global and accompanies the
bank’s existing Barclays Center naming rights and Brooklyn Nets
team sponsorship. This deal reinforces Barclays’ commitment to
women’s sports, a commitment underpinned by the title sponsorships
of the Barclays Women’s Super League and Barclays Women’s
Championship, the top two leagues of professional women’s soccer in
the UK, which remains the largest investment by a brand into
Women’s Sport in the UK.
Representatives of both organizations will be ringing the New
York Stock Exchange Opening Bell this morning to celebrate the new
partnership and unveil the patch now featured on the team’s
jerseys.
At the core of this new partnership is also a commitment to give
back to the community in Brooklyn. In connection with this
sponsorship, Barclays will also expand their relationship with the
nonprofit Good Shepherd Services’ Rebound Program which uses
basketball to help combat youth un- and underemployment by teaching
vital employability and life skills.
“We are thrilled to welcome Barclays as the Liberty’s Official
Banking Partner,” said Keia Clarke, New York Liberty CEO. “This
investment is another example of how women’s sports are capturing
the hearts and minds of sports fans around the world. The
commitment of Barclays allows the Liberty to continually grow our
business and broaden our impact. Our community is the ultimate
beneficiary here, and we look forward working alongside Barclays to
provide young New Yorkers with the opportunities to develop life
skills, a shared sense of community, and self-confidence through
basketball.”
“New York is our home and the center of the financial world, and
our sponsorship of the New York Liberty reiterates our pride in
powering the people and communities that are the heartbeat of New
York,” said Meghan Graper, Co-Head of Debt Capital Markets at
Barclays. “In addition, our sponsorship is an evolution of our
footprint that for years has been supporting female athletes, youth
athletes, and disadvantaged youth and we’re incredibly proud and
excited of the value it will bring to the city, to our colleagues,
and to our clients.”
This partnership launches during one of the most exciting times
in New York Liberty history, with the team finishing the 2023
season with its all-time best record (32-8), winning the 2023 WNBA
Commissioner’s Cup Championship, and reaching the WNBA Finals for
the first time in 21 years.
ABOUT BARCLAYS
Our vision is to be the UK-centred leader in global finance. We
are a diversified bank with comprehensive UK consumer, corporate
and wealth and private banking franchises, a leading investment
bank and a strong, specialist US consumer bank. Through these five
divisions, we are working together for a better financial future
for our customers, clients and communities. For further information
about Barclays, please visit our website home.barclays.
ABOUT THE NEW YORK LIBERTY
The New York Liberty was founded on October 30, 1996 and is one
of three original franchises remaining in the Women’s National
Basketball Association (WNBA). The Liberty have made five WNBA
Finals appearances in its 27-year history and won the 2023 WNBA
Commissioner’s Cup Championship. Owned by Joe and Clara Tsai,
owners of the Brooklyn Nets, the Liberty play its home games at
Brooklyn’s Barclays Center. For more information, please visit
www.nyliberty.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240326399208/en/
Press: Julia Neisloss 212-526-6214
julia.neisloss@barclays.com
Bryan Flannery 631-626-5586 libertypr@nyliberty.com
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