LOS ANGELES and DALLAS,
June 18, 2015 /PRNewswire/ -- Today,
Farmers Insurance, one of the largest multiline insurers in the
U.S., announced the launch of the Farmers® Rewards Visa® Card, a
credit card offering designed to reward customers for their
loyalty. Farmers will initially roll out a targeted campaign
to customers in Ohio, New Jersey and Washington.
The new Farmers Rewards Visa Card issued by Alliance Data
Systems Corporation's (NYSE: ADS) Card Services business, a premier
provider of branded private label, co-brand, and commercial credit
programs, will award customers who use the card to pay their
insurance products with 3x reward points on eligible products.
They'll also earn 3x points when they use the card for gas
purchases, 3x points for home improvement and 1x point on all other
purchases where Visa is accepted.
"The card's value-added features bring the Farmers brand of
smart to customers in a whole new way," said Mike Linton, chief marketing officer for Farmers
Insurance. "This program recognizes customers for their
loyalty and provides an easy way for them to earn rewards points
for what they are already doing – paying their Farmers products,
buying gas, and enhancing their lifestyles with home improvement
purchases."
Key features of the new Farmers Rewards Visa Card include: *
- 3x points for every $1 spent on
Farmers products
- 3x points for every $1 spent on
home improvement
- 3x points for every $1 spent on
fuel/gas
- 1x points for every $1 spent
everywhere else Visa is accepted
- Flexible point redemption – ability for customers to redeem
points to offset purchases, including Farmers products.
Customers can also redeem points for travel, merchandise, gift
cards, and more
- 3,000 points after you spend $500
in purchases outside of Farmers within the first 90 days of account
opening
- 1,000 Annual Thank You bonus points on your anniversary of
account opening
- 0% introductory APR on all purchases during the first 12
months, after that, standard variable APR of 13.24% - 20.24% (based
on Prime Rate and your creditworthiness). †
- No annual fee†
- Unlimited points with no expiration
"Farmers is committed to providing industry-leading products and
first-rate services, and we have partnered with the insurer to
enable their customers to experience the Farmers brand of 'smart'
through a valuable new card program with features and benefits
designed to increase loyalty among existing policyholders," said
Melisa Miller, president of Alliance
Data's Card Services business. "In partnership with Farmers, we
look forward to leveraging our full suite of targeted, multichannel
marketing tools to reward customers for their loyalty."
The program will pilot this summer and roll out nationwide in
the fall, with enhancements and new capabilities launching
throughout the first year.
About Farmers Insurance
Farmers Insurance Group of
Companies is a leading U.S. insurer group of automobiles, homes and
small businesses and also provides a wide range of other insurance
and financial services products. Farmers Insurance is proud to
serve more than 10 million households with over 19 million
individual policies across all 50 states through the efforts of
over 50,000 exclusive and independent agents and approximately
22,000 employees. Farmers Insurance Exchange, the largest of the
three primary insurance entities that make up the Farmers Insurance
Group of Companies®, is ranked No. 264 on the 2015 Fortune 500 list
of largest companies.
For more information about Farmers, visit its Web site at
www.farmers.com or at www.Facebook.com/FarmersInsurance.
About Alliance Data's Card Services business
Alliance
Data's Card Services business is a leading provider of tailored
marketing and loyalty solutions, delivered through branded credit
programs that drive more profitable relationships between our brand
partners and cardmembers. We offer private label, co-brand, and
commercial products to many of the world's most recognizable brands
across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
Card Services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.alliancedataretail.com or
follow us on Twitter @ADRetail.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 company headquartered in
Plano, Texas, Alliance Data
consists of three businesses that together employ more than 15,000
associates at approximately 100 locations worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant, the leader in
personalized digital marketing. LoyaltyOne® owns and
operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program,
and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
* The Farmers Rewards Visa and Visa Signature credit card
accounts are issued by Comenity Bank under license from Visa
U.S.A. Inc. The Farmers Rewards
Program is also provided by Comenity Bank, which is solely
responsible for the Program operation, and may change at any time.
The one-time bonus of 3,000 points will be awarded to
qualified new cardholders' accounts who make purchases outside of
Farmers totaling $500 or more within
the first 90 days of account opening. Restrictions and exclusions
do apply. See Farmersrewardsvisa.com for Rewards Terms and
Conditions. Not all insurance products are eligible to be purchased
on a credit card. See your insurance company or agent for details.
† Standard variable APR of 13.24%, 17.24% or 20.24%
based on Prime Rate and your creditworthiness. Balance Transfer and
Cash Advance APR of 22.24%, based on Prime Rate. Minimum Interest
is $2.00 per credit plan. See
https://c.comenity.net/farmersrewardsvisa/public/apply/disclosures.xhtml
for additional rates and fees information.
Contact:
|
Luis
Sahagun
|
|
818-965-0043
|
|
luis.sahagun@farmers.com
|
|
|
|
Trevor
Chapman
|
|
818-965-0042
|
|
trevor.chapman@farmers.com
|
|
|
|
Shelley
Whiddon
|
|
Alliance
Data
|
|
214-494-3811
|
|
shelley.whiddon@alliancedata.com
|
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SOURCE Farmers Insurance