VISTAKON(R) Launches ACUVUE(R) DIRECT(TM)
May 13 2009 - 7:17AM
PR Newswire (US)
Offers more affordable, convenient way to buy annual supply of
ACUVUE(R) Brand Contact Lenses JACKSONVILLE, Fla., May 13
/PRNewswire/ -- VISTAKON(R), a Division of Johnson & Johnson
Vision Care, Inc., has launched ACUVUE(R) DIRECT(TM), a new program
designed to help contact lens wearers experience the most
convenient and affordable way to purchase an annual supply of
ACUVUE(R) Brand Contact Lenses. Market research conducted by
VISTAKON(R) has shown that for many patients the up-front cost of
an annual supply of contact lenses is simply more than they can
afford, especially during these challenging economic times.
ACUVUE(R) DIRECT(TM) lets contact lens wearers spread the financial
commitment out over four equal payments during the year while still
being able to take advantage of cost-saving rebates. After signing
up for the program at their eye care doctor's office, patients
automatically receive a three-month supply of their prescribed
ACUVUE(R) Brand Contact Lenses at quarterly intervals, mailed
directly to their home. Each shipment includes a fresh contact lens
case (only included in two week lens wearers' orders) and eye
health tips to encourage good lens care habits and compliance with
their wearing schedule. "Too often, contact lens wearers wear their
lenses longer than they should simply because they forget to order
more when they begin to run low," says Sheila Hickson-Curran,
Director, Medical Affairs, VISTAKON(R). "Getting that automatic
shipment in the mail is a good visual reminder that encourages
better compliance. When patients have lenses on hand, they tend to
replace them more regularly." The final shipment features a
reminder to return back to their doctor's office for an annual
exam. This shipment also includes a $30 rebate offer for any
ACUVUE(R) OASYS(TM) Brand Contact Lenses or a $60 rebate offer for
1�?�DAY ACUVUE(R) MOIST(R) Brand Contact Lenses. ACUVUE(R)
DIRECT(TM) accepts Visa, MasterCard or a flexible spending card, if
the card is associated with VISA or MasterCard. Patients receive
notification when lenses are scheduled to be shipped and their
credit card is charged for one-fourth the cost of the annual
supply. Program participants pay only the cost of the contact
lenses, plus applicable sales tax. Johnson & Johnson Vision
Care, Inc. pays for all shipping and handling and the eye doctor
covers other costs of the program. All payments are handled by an
ACUVUE(R) DIRECT(TM) third-party business partner on behalf of
participating eye doctors. Eye doctors' offices around the country
are currently being enrolled in the ACUVUE(R) DIRECT(TM) program.
Consumers should check with their eye care provider to see if
he/she is currently participating in the program. For more
information on ACUVUE(R) DIRECT(TM) visit
http://www.acuvue.com/acuvue-direct . ACUVUE(R), ACUVUE(R)
DIRECT(TM), ACUVUE(R) OASYS(TM) , 1�?�DAY ACUVUE(R) MOIST(R) and
VISTAKON(R) are trademarks of Johnson & Johnson Vision Care,
Inc. DATASOURCE: VISTAKON, Division of Johnson & Johnson Vision
Care, Inc. CONTACT: Gary Esterow, Vistakon, +1-904-629-6232, ; or
Liz Mefford, Rpr Marketing Communications, +1-212-317-1462, Web
Site: http://www.acuvue.com/
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