Zebra Inks Multi-year Extension with Reese’s Senior Bowl to Provide Player and Ball Tracking
July 20 2021 - 8:00AM
Business Wire
Top college player performance metrics assist
NFL teams in evaluation and scouting process
Zebra Technologies (NASDAQ: ZBRA), an innovator at the front
line of business with solutions and partners that deliver a
performance edge, today announced a partnership extension through
2024 with the Reese’s Senior Bowl. As part of the exclusive
partnership, the company will continue providing its RFID player
and ball tracking technology to deliver important player
performance insights for the practices leading up to the game and
the game itself.
A new element of the exclusive partnership in 2022 will be
Zebra’s presentation of several offensive and defensive player
performance awards across categories such as fastest player, most
distance traveled, most max accelerations, longest pass, highest
velocity pass, highest spin rate pass, highest punt and more.
Additionally, Zebra and its PartnerConnect Registered Reseller,
Stark RFID will provide credentialing and related services support
for all game week attendees including players, coaching staffs,
game support staff, and media in the Stark RFID Accreditation
Center.
“Zebra Technologies is thrilled to continue its relationship
with the Reese’s Senior Bowl to provide the data and performance
metrics necessary for NFL coaches, scouts and general managers to
evaluate prospective NFL talent,” said John Pollard, Vice
President, Business Development of Zebra Sports, Zebra
Technologies. “In addition to providing the Senior Bowl with
best-in-class player tracking technology, we are looking forward to
offering additional services such as credentialing and other game
week enhancements to further improve the experience for fans and
attendees.”
To enable the data collection, Zebra attaches RFID tags to
players’ shoulder pads to transmit real-time location data to
gather metrics such as player speed, distance traveled, orientation
and acceleration. During the Senior Bowl, Zebra will track more
than 130 players, generating daily metrics such as total distance
traveled during each practice session and the game and the top
speed they reach among other achievements.
Specialized RFID-tagged footballs will also capture compelling
passing and kicking information for all quarterbacks, kickers, and
punters. This ball data will include velocity, rotation, distance,
and height. Zebra software will be used to compile and analyze
daily summary reports from all practice sessions and the Senior
Bowl game which will be distributed to NFL teams’ scouting and
coaching staffs to use in their player evaluation processes leading
up the NFL Combine and the NFL Draft. Data collected for each
practice and game will also be made available to broadcast and
media partners along with the players upon request.
“The Reese’s Senior Bowl takes great pride in providing NFL
decision-makers with an unparalleled scouting experience and that
includes giving them reliable on-field tracking data,” said Jim
Nagy, Executive Director, Reese’s Senior Bowl. “We are pleased to
extend our partnership with Zebra Technologies to continue to
benefit from its proven invaluable sports tracking technology.”
The 73rd annual Reese’s Senior Bowl will kick off at 1:30 p.m.
eastern time on Feb. 5, 2022, at Hancock Whitney Stadium on the
campus of the University of South Alabama in Mobile, Alabama. It
will air live on NFL Network.
Zebra is entering its eighth year as the Official On-Field
Player-Tracking Provider for the NFL. During the 2020-21 NFL
season, Zebra’s RFID solution enabled a real-time digital view to
track the movement of 2,880 players plus all the officials on the
field of play. As a global leader in location solutions, Zebra
provides tracking technology for enterprises of all sizes in a wide
range of markets including healthcare, retail, manufacturing and
transportation and logistics to deliver a performance edge to the
front line of business.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) empowers the front line in
retail/ecommerce, manufacturing, transportation and logistics,
healthcare, public sector and other industries to achieve a
performance edge. With more than 10,000 partners across 100
countries, Zebra delivers industry-tailored, end-to-end solutions
to enable every asset and worker to be visible, connected and fully
optimized. The company’s market-leading solutions elevate the
shopping experience, track and manage inventory as well as improve
supply chain efficiency and patient care. In 2020, Zebra made
Forbes Global 2000 list for the second consecutive year and was
listed among Fast Company’s Best Companies for Innovators. For more
information, visit www.zebra.com or sign up for news alerts.
Participate in Zebra’s Your Edge blog, follow the company on
LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra
Perspectives.
ABOUT REESE’S SENIOR BOWL
The Reese’s Senior Bowl is widely regarded as the preeminent
college football all-star game and the first stage in the NFL Draft
process. It is also the only all-star game coached by complete NFL
staffs. More than 700 NFL personnel, including key decision-makers
from all 32 teams, and over 500 media members from around the
country are credentialed year after year. This past year, the game
produced 106 total picks, representing 41% of the entire NFL draft,
including 36 in the first three rounds.
Practices for the 73rd annual game this Feb. 5, 2022 will be
aired on NFL Network and ESPN with game coverage exclusively on the
NFL Network. For more information about the game and weekly events,
visit http://www.seniorbowl.com or follow the Reese’s Senior Bowl
(@seniorbowl) and Executive Director Jim Nagy (@JimNagy_SB) on
Twitter with the hashtag #TheDraftStartsInMOBILE.
ZEBRA and the stylized Zebra head are trademarks of Zebra
Technologies Corp., registered in many jurisdictions worldwide. All
other trademarks are the property of their respective owners. ©2021
Zebra Technologies Corp. and/or its affiliates.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210720005179/en/
Investor Contact: Mike Steele, CFA, IRC Zebra
Technologies +1-847-793-6707 msteele@zebra.com Media
Contact: Therese Van Ryne Zebra Technologies +1-847-370-2317
therese.vanryne@zebra.com
Zebra Technologies (NASDAQ:ZBRA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Zebra Technologies (NASDAQ:ZBRA)
Historical Stock Chart
From Apr 2023 to Apr 2024