WISeKey Joins Forces with
SUNX to Make
its WISe.Art NFT Platform Climate
Friendly
The collaboration between
WISeKey and SUNx
is in line with the UN Sustainable Development Goals and
the Paris Climate Agreement which are the main
topics of discussions at the 26th
UN Climate Change Conference of the Parties
(COP26), currently
taking place in Glasgow, Scotland
(October 31 to November
12)
Geneva, Switzerland – November
8, 2021 -
WISeKey International Holding Ltd (NASDAQ: WKEY; SIX: WIHN), a
leading cyber security, IoT, and AI platform company, today
announced that it has joined forces with SUNx — Strong Universal
Network, to make its WISe.Art NFT Marketplace platform
climate-friendly and linked to the annual Climate
smART Awards hosted by SUNX and Leading Cultural
Destinations.
WISe.Art is the first NFT platform which due to its proprietary
NFT technology, is safe (KYC & Cybersecurity), green (Carbon
neutral & Menthol Protocol), smart, and provides a unique
“melting pot” for traditional & crypto art, luxury good and
collectible lovers.
WISeKeys’ SUNx Climate Friendly Travel NFT Marketplace platform
ensures that besides an authenticated and signed version of the
actual digital asset, an irreversible link to a physical object is
set up, in addition to proof of ownership, provenance and a set of
contracts describing future use and monetization streams. NFTs and
platform are secured by WISeKey’s various security technology
enabling the authentication of physical objects as well as digital
assets in a safe end-to-end process. The WISe.Art platform allows
trading of NFTs into WISeKey’s own TrustECoin cryptocurrency,
enabling market participants to stay anonymous – if they so choose
– while ensuring the necessary KYC processes to avoid unwanted
activity on the marketplace.
The platform also includes permanent storage of the NFTs as well
as token rewards for participants in auctions, curators and other
companies or individuals that contribute to the community. Users
all around the globe are gradually shifting towards white-label NFT
marketplace platforms with strong security because they are easy,
ready to use and most importantly, the white-label NFT marketplace
development platform is cybersecurity tested and
cost-effective.
WISeKey is a pioneer in the area of cybersecurity. For more than
two decades, WISeKey has been providing its clients with object
authenticity and anticounterfeiting offerings, a technology that
has been applied to art, luxury goods, and collectibles, through a
holistic approach in collaboration with strategic partners from the
decentralized space. The marketplaces for these services will
provide a spectrum of premium and standard offerings.
“One major challenge of 2021 remains the climate crisis, which
has to be tackled in different spheres, in the physical but also in
the digital world, by reaching to the transaction world of the
web3, namely the Blockchain sphere,” said Carlos Moreira, CEO of
WISeKey.
Professor Geoffrey Lipman, Co-founder of SUNx said, “We are
delighted to cooperate with WISeKey by using state-of-the-art
technology to bring the sustainability NFT platform new to the
world’s largest challenge, Climate Change Resilience, and one of
the world’s largest industries, Travel and Tourism. For the past
five years, in collaboration with Leading Cultural Destinations
SUNx Malta has presented the “Climate smART
Awards” to leading Museums and Art Galleries showcasing the
importance of Climate Friendly Travel – low carbon: SDG linked:
Paris 1.5. The Museum and Art world has an important intersect with
Travel and Tourism, driving millions of travellers every year and
we will now add NFT’s to our Climate smART Award
framework. We are also delighted that WISekey will join our Climate
Friendly Travel Registry, not only to make its NFT Platform Zero
greenhouse gas 2050 compliant, but will also bring its technology
expertise to advance Climate Friendly Travel in the consumer
marketplace.
WISeKey, was the first company in the world to use dual factor
authentication combined with NFT to auction a luxury watch, the
company has adapted this technology to digitally sign historical
pictures issuing their digital twin digitally signed by the
original certificate of provenance employing this unique technology
to integrate semiconductors tags powered with its VaultIC154 NFC
secure element and provide brands with the ability of:
- issuing a storage device comprising of a digital certificate of
authenticity
- checking, when required, the validity of the digital
certificate of authenticity
- modifying, when required, the status of validity of the digital
certificate of authenticity.
About WISeKeyWISeKey (NASDAQ: WKEY; SIX Swiss
Exchange: WIHN) is a leading global cybersecurity company currently
deploying large-scale digital identity ecosystems for people and
objects using Blockchain, AI, and IoT respecting the Human as the
Fulcrum of the Internet. WISeKey microprocessors secure the
pervasive computing shaping today’s Internet of Everything. WISeKey
IoT has an installed base of over 1.6 billion microchips in
virtually all IoT sectors (connected cars, smart cities, drones,
agricultural sensors, anti-counterfeiting, smart lighting, servers,
computers, mobile phones, crypto tokens, etc.). WISeKey is uniquely
positioned to be at the leading edge of IoT as our semiconductors
produce a huge amount of Big Data that, when analyzed with
Artificial Intelligence (AI), can help industrial applications
predict the failure of their equipment before it happens.Our
technology is Trusted by the OISTE/WISeKey’s Swiss-based
cryptographic Root of Trust (“RoT”) provides secure authentication
and identification, in both physical and virtual environments, for
the Internet of Things, Blockchain, and Artificial Intelligence.
The WISeKey RoT serves as a common trust anchor to ensure the
integrity of online transactions among objects and between objects
and people. For more information, visit www.wisekey.com.
About
SUNxSUNx (Strong
Universal Network) is a legacy initiative for the late Maurice
Strong Climate & Sustainability activist half a century ago.
Strong was a trailblazing environmentalist who helped organize both
the 1972 Stockholm and 1992 Rio UN conferences on the environment,
as well as the establishment of the United Nations Environment
Program. For more information
visit https://www.youtube.com/watch?v=C-hjSk0rNCA&t=2s.
SUNx is an EU NGO partnered with Malta's
Ministry of Tourism and Consumer Protection and it’s Tourism
Authority; advocating “Climate Friendly Travel – low carbon: SDG
linked: Paris 1.5 Professor Geoffrey Lipman is President of SUNx,
former Executive Director IATA, first President WTTC and ex
Assistant Secretary General UNWTO. He is the 2021 recipient of the
Annual CREST Martha Honey Award for Responsible Tourism
Leadership.
Press and investor contacts
WISeKeyCompany Contact:Carlos
MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey
Investor Relations (US)Contact:Lena
CatiThe Equity Group Inc.Tel: +1 212
836-9611lcati@equityny.com |
Disclaimer:This communication expressly or
implicitly contains certain forward-looking statements concerning
WISeKey International Holding Ltd and its business. Such statements
involve certain known and unknown risks, uncertainties and other
factors, which could cause the actual results, financial condition,
performance or achievements of WISeKey International Holding Ltd to
be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.
This press release does not constitute an offer to sell, or a
solicitation of an offer to buy, any securities, and it does not
constitute an offering prospectus within the meaning of article
652a or article 1156 of the Swiss Code of Obligations or a listing
prospectus within the meaning of the listing rules of the SIX Swiss
Exchange. Investors must rely on their own evaluation of WISeKey
and its securities, including the merits and risks involved.
Nothing contained herein is or shall be relied on as, a promise or
representation as to the future performance of WISeKey.
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