NEW YORK and STOCKHOLM, Nov. 29,
2021 /PRNewswire/ -- ViacomCBS Networks
International (VCNI), a division of ViacomCBS (NASDAQ: VIAC,
VIACA), and Nordic Entertainment Group (NENT Group) today announced
a ground-breaking partnership for a new Pluto TV service across
Sweden, Denmark and Norway in 2022. The service combines
ViacomCBS' world-leading free ad-supported streaming TV (FAST)
service with the biggest pan-Nordic AVOD platform Viafree. NENT
Group will serve as the platform's leading advertising sales
partner.
Executive Headshots and content images can be downloaded
HERE
Pluto TV will introduce the new FAST/AVOD platform with curated
channels and on-demand programming featuring international and
local content. Viewers will be able to enjoy Viafree local favorite
shows such as 'Paradise,' 'Luxury Trap' and 'Familien fra Bryggen',
alongside global content from ViacomCBS' library such as 'The
Hills,' 'Awkward,' 'MTV Unplugged' and 'Catfish', and content from
multiple partners packaged in thematic channels like Pluto TV
Movie, Pluto TV Crime, Pluto TV History, and Pluto TV Comedy, among
others.
"Continuing to expand Pluto TV as the world-leading free
ad-supported streaming TV service is a critical element of our
streaming strategy, and we are delighted to partner with NENT Group
to create this new and expanded version of Pluto TV. The
combination of our global content pipeline and Pluto TV's
best-in-class tech global platform, with NENT Group's ad sales
scale and powerful local Viafree content, will position Pluto TV as
the leading player in the growing FAST/AVOD space,"
said Raffaele Annecchino,
President and CEO of VCNI. "Overall, this transformational
partnership will boost Pluto TV's growth internationally, and we
expect to replicate this strategic model across key international
markets."
Anders Jensen, NENT Group
President and CEO: "We are happy to have found a new and
stronger way forward for Viafree through this innovative
partnership that creates significant value for all parties. Viewers
can enjoy Viafree's most loved formats as part of Pluto TV's broad
FAST and AVOD offering, while we are able to offer advertisers an
even more attractive proposition. With this, we are taking an
important further step to sharpen our focus on our fast-growing
Viaplay SVOD service, which we expect to have at least twelve
million subscribers in 2025."
Following the launch of Pluto TV, Viafree will be phased out as
a stand-alone platform.
Pluto TV is available in 26 markets globally, including the US,
Latin America, and Europe.
NOTES TO EDITORS
About NENT Group
Nordic Entertainment Group AB
(publ) (NENT Group) 's Viaplay streaming service is available in
Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, and Poland. Viaplay will launch in the US in 2021
and the Netherlands and the UK in
2022, followed by Canada,
Germany, Austria, and Switzerland by the end of 2023. We operate
streaming services, TV channels, radio stations, and production
companies, and our purpose is to tell stories, touch lives and
expand worlds. Headquartered in Stockholm with a global perspective, NENT
Group is listed on Nasdaq Stockholm ('NENT B').
About ViacomCBS Networks International (VCNI)
ViacomCBS Networks International (VCNI), a unit of ViacomCBS
Inc. (NASDAQ: VIAC, VIACA), comprises many of the world's most
iconic consumer brands. Its portfolio includes Channel 5, Telefe,
Chilevisión, Network 10, Nickelodeon, MTV, Comedy Central, BET,
Paramount Network, streaming services Paramount+ and Pluto TV, and
ViacomCBS International Studios, among others. In addition to
offering innovative streaming services and digital video products,
ViacomCBS Networks International provides robust production,
distribution, and advertising solutions for partners on five
continents and across more than 180 countries.
About Pluto TV
Pluto TV, a ViacomCBS Company, is
the leading free streaming television service delivering hundreds
of live linear channels and thousands of titles on-demand to a
global audience of over 54 million monthly active users. The Emmy®
award winning service curates a diverse lineup of channels, in
partnership with nearly 400 international media companies, offering
a wide array of genres, languages and categories featuring movies,
television series, sports, news, lifestyle, kids and much more.
Pluto TV can be easily accessed and streamed across mobile, web and
connected TV devices. Headquartered in Los Angeles, Pluto TV's growing international
footprint extends across three continents and 26 countries.
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SOURCE ViacomCBS Inc.