Veritone® Announces Multi-Market Agreement with Univision Radio Network to Provide near Real-Time Intelligence for Ad Campai...
December 12 2018 - 8:00AM
Business Wire
Agreement expands Veritone’s presence in the
Hispanic media market
Veritone Inc. (NASDAQ: VERI), the creator of the world’s first
operating system for artificial intelligence, aiWARE™, today
announced an agreement with Univision Communications Inc.’s
nationwide Spanish-language radio network to use its aiWARE
platform to deliver near real-time insights and advertising
performance intelligence for national and local advertisers.
Veritone's aiWARE is being used across 22 of Univision’s radio
stations in 15 markets, plus four nationally syndicated audio
programs and networks. According to the Nielsen Audio Today 2018
report, there are more than 44 million Hispanic radio listeners in
the United States.
“With our proprietary, AI-based platform, broadcasters like
Univision are now able to provide their advertising customers new
campaign verification capabilities and insights similar to those
delivered by competing digital platform alternatives,” said Ryan
Steelberg, Co-Founder and President of Veritone. “We are excited
for Univision to leverage the power of our aiWARE platform to
provide added value around multi-language audio transcription,
tracking, measurement, and verification for its radio
advertisers.”
aiWARE will provide Univision’s local media sales teams,
national representation partners and network sales team with
advertising intelligence around the performance of both traditional
and endorsement-based campaigns. Additionally, while arming these
teams with powerful insights and tools including AI-powered Spanish
language transcription in near real-time, aiWARE will provide
Univision’s programming and digital teams with a searchable,
transcribed archive of the radio broadcast to better find
soundbites, interviews, and edited content.
“We're very excited to collaborate with the Veritone team to
help us deliver deeper insights and analytics to our brand
partners,” said Dominic Fails, Senior Vice President, Local Media
Sales at Univision. “Univision remains the #1 media company to
reach Hispanic consumers, and Veritone enables us to provide more
actionable insights around spot-based radio campaigns as well as
efficiently measure our new and innovative native campaigns.”
About Veritone
Veritone (Nasdaq: VERI) is a leading provider of artificial
intelligence (AI) technology and solutions. The company’s
proprietary operating system, aiWARE™, orchestrates an expanding
ecosystem of machine learning models to transform audio, video and
other data sources into actionable intelligence. aiWARE can be
deployed in public or private cloud environments, or on the
customer’s premises. Its open architecture enables customers in the
media and entertainment, legal and compliance, and government
sectors to easily deploy applications that leverage the power of AI
to dramatically improve operational efficiency and effectiveness.
Veritone is headquartered in Costa Mesa, California with over 300
employees, and has offices in Denver, London, New York, San Diego,
and Seattle. To learn more, visit Veritone.com.
About Univision Communications Inc.
Univision is the leading media company serving Hispanic America.
The company’s broadcast assets include Univision Network, one of
the top television networks in the U.S. regardless of language and
the most-watched Spanish-language broadcast network in the country;
UniMás, a leading Spanish-language broadcast television network;
and Univision Local Media, which owns and/or operates 64 television
stations and 58 radio stations in major U.S. Hispanic markets and
Puerto Rico. Univision Cable Networks consists of Univision
Deportes Network (UDN), the most-watched Spanish-language sports
cable network in the U.S.; Galavisión, the most-watched U.S.
Spanish-language entertainment cable network; Univision
tlnovelas, a 24-hour Spanish-language cable network dedicated to
telenovelas; ForoTV, a 24-hour Spanish-language cable network
dedicated to international news; and an additional suite of cable
offerings – De Película, De Película Clásico, Bandamax, Ritmoson
and Telehit. Univision’s cable portfolio also includes FUSION
TV, an English-language news and lifestyle cable network; an
investment in El Rey Network, a general entertainment
English-language cable network. The company also owns and operates
several premier digital destinations including Univision Now, a
direct-to-consumer, on-demand and live streaming subscription
service; Univision.com, the most-visited Spanish-language
website among U.S. Hispanics; and Uforia, a digital music
application featuring multimedia music content. The company’s
assets also include the digital brands associated with
the Gizmodo Media Group and The Onion. For more information, please
visit corporate.univision.com.
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VERITONERAISE CommunicationsCari Sommer,
646.480.6783cari@raisecg.com
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