UNCA Unica (MM)

Unica Corporation WHAT: Halifax Health discusses �Effective Marketing Operations, No Surgery Required,� the latest in a series of Modern Marketing webcasts hosted by Unica Corporation WHO: Tanya Andreadis � Director, Web Strategy & Interactive Communications, Halifax Health Bill McInerny � Vice President, Sales and Marketing, Unica Corporation WHEN: Tuesday, April 22, 2008 1:00 pm Eastern Time WHERE: To register, please visit www.unica.com/halifaxhealth WHY: Across the healthcare industry, the pressure on marketing departments is mounting. Whether it�s due to media fragmentation, greater financial accountability, or competition, the demand for increased marketing output with shrinking resources is escalating. As such, increasing operational precision and efficiency has become critical, challenging marketers and marketing executives alike. Join Halifax Health and Unica for this hour-long webcast, which will cover top challenges marketers can overcome using marketing software. See a demo of Unica�s on-demand marketing resource management (MRM) solution, MarketingCentral�, customized with the needs of healthcare marketers in mind. �Marketing resource management is essential to our marketing operations, and it�s no wonder that many of today�s organizations are using MRM software,� said Tanya Andreadis, director, Web Strategy & Interactive Communications, HalifaxHealth. �MarketingCentral, Unica�s on-demand MRM solution, allows us the ability to easily collaborate and manage projects more effectively and efficiently than ever before.� For additional information on Unica�s 7th annual customer conference, the Marketing Innovation Summit (MIS 2008), taking place April 27-30 at the Sheraton New Orleans, please visit http://www.mis2008.com/. About Halifax Health Ranked among the top�five percent of all hospitals in the nation for clinical outcomes, Halifax Health serves East Central Florida and provides a continuum of healthcare services through a network of organizations including a tertiary hospital, a community hospital, psychiatric services, a cancer treatment center with four outreach locations, the area�s largest hospice, a health maintenance organization, and a preferred provider organization. Halifax Health offers the area�s only Level II Trauma Center, Comprehensive Stroke Center, Neonatal and Pediatric Intensive Care Units, Pediatric Emergency Department, Child and Adolescent Behavioral Services, and Neurosurgical Services. Halifax Health has consistently received top�ratings for its medical specialties including #1 in Florida and�top 5%�in the United States for Orthopedics, #2 in Florida and�top 5%�in the United States for Spinal Surgery,�top 5%�in the United States for�Stroke Services, top 10%�in the United States for�Vascular Services�and the highest rankings for Heart Services. Halifax Health also ranked #1 in the Orlando Sentinel�s 2007 Top 100 Companies for Working Families. For more information, visit www.halifaxhealth.org. About Unica Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com. Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.