Ulta Beauty Announces Diversity and Inclusion Commitments
February 02 2021 - 8:00AM
Business Wire
Rooted in Intent, Influence and Impact,
Commitments Champion Diversity in Retail and Beauty
Ulta Beauty, the nation’s largest beauty retailer, today shared
diversity and inclusion commitments with a keen focus on brand
amplification and support, assortment growth, and equitable,
welcoming guest and associate experiences. The 2021 commitments
reflect a planned investment of more than $25 million.
Additionally, the company announced Tracee Ellis Ross, CEO and
founder, PATTERN Beauty, as the company’s Diversity and Inclusion
Advisor, a formalized role to provide counsel, inspiration and
drive accountability.
“As the country’s beauty retail leader, we believe we have the
power to shape how the world sees beauty and as such, we have a
responsibility to inspire positive change and drive greater
diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta
Beauty “We are deeply committed to leading purposefully with and
for underrepresented voices across retail and beauty on our D&I
journey.”
Ulta Beauty has long prioritized diversity and inclusion within
its’ overarching business strategy, as reflected in its mission:
everyday, we use the power of beauty to bring to life the
possibilities that lie within each of us. The 2021 commitments
provide a holistic view of tangible efforts intended to further
existing work to champion diversity and ultimately, to ensure
guests, associates, partners and communities feel connected to and
reflected at Ulta Beauty.
“I look forward to formalizing an already existing dialogue and
partnership around diversity and inclusion with Mary Dillon and the
Ulta Beauty team,” said Tracee Ellis Ross. “This work requires
commitment and accountability from Ulta Beauty to ensure measurable
goals are achieved. I am hopeful and optimistic our work together
will create foundational change.”
Commitment to Amplifying & Investing in Underrepresented
Voices
Recognizing the undeniable opportunity to consistently celebrate
and support the influence underrepresented brands and voices have
on the beauty industry, Ulta Beauty will dedicate time, space and
resources to these important leaders.
- Approximately $20 million will be allocated to media
investments across endemic and multi-cultural platforms to create
more personal connections with LatinX, Black and other communities,
more than doubling the spend of the last three years.
- Ulta Beauty proudly debuted MUSE: Magnify, Uplift, Support,
Empower, a platform to celebrate, honor, and amplify Black voices
in beauty. The campaign shines a light on bold, brilliant and
beautiful Black women who have defied and defined limits with
marquee placements on The Today Show, Good Morning America and This
is Us.
Commitment to Black-Owned Brands
As Ulta Beauty’s unparalleled assortment continues to evolve,
the company will work directly with Black founders and
entrepreneurs with the goal to grow brands so these beauty leaders
can thrive as they continue to serve the Black community.
- To increase the presence of Black entrepreneurs, Ulta Beauty
will double the number of Black-owned brands in its assortment by
the end of 2021.
- More than $4 million will be dedicated to marketing support of
Black-owned brands within the company’s assortment to fuel brand
awareness and sustain growth.
Commitment to Guest Experiences
Everything is in service of guest experiences and as such, Ulta
Beauty remains fervently committed to creating exciting, welcoming
and equal experiences for every guest who visits the retailer.
- Introducing quarterly, in-store training for all store and
salon associates in March 2021 to reinforce inclusivity and address
unconscious bias. These mandatory trainings account for a $2
million investment and are additional to Ulta Beauty’s existing
store and salon trainings.
- Building upon Race Matters Leadership Training which debuted in
2020, the company will implement a mandatory 2.0 version across
field, distribution center and corporate associates in 2021.
Commitment to Associate Experiences
Ulta Beauty understands the importance of fostering an
inclusive, bias-free and equitable workplace to enable all
associates to reach their full potential. The company will continue
to prioritize leading as a diversity-forward employer, further
strengthening its diverse workforce with investments to advance
associate competencies and foster even greater collaboration.
- More than doubled D&I trainings across the enterprise for
2021 for the second year in a row.
- Launched inclusive recruiting efforts with a diverse slate
mandate.
- Established a Diverse Leaders Program to empower more than 30,
high-potential associates as future company leaders with CEO and
executive mentorship.
- Annual performance reviews include evaluation against the core
value of Champion Diversity and the key competency of
Inclusion.
“Authenticity as an inclusive brand with welcoming experiences
for all and an approachable assortment are tenets of how we
champion diversity at Ulta Beauty,” continued Dillon. “We have
mapped these commitments to impact every facet of our work. We look
forward to sharing more as we continue on this journey with
steadfast commitment from our teams and our newly established
advisor Tracee Ellis Ross, who brings passion, experience and
perspective to this important work.”
In her role as Diversity and Inclusion Advisor, Ross, a beauty
entrepreneur, activist and actor, will provide counsel and insight,
and drive accountability to Ulta Beauty with a specific focus on
BIPOC brand development, diverse leadership development and
supplier diversity. She will join internal Executive D&I
Council Summits quarterly. The executive council is chaired by
Dillon and brings together Ulta Beauty’s executive team to
holistically review D&I progress, gaps and opportunities.
With a formalized internal governance in place across the
enterprise, Ulta Beauty is committed to progress and will share
updates as it continues to build upon its diversity and inclusion
efforts.
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest U.S. beauty retailer and the premier
beauty destination for cosmetics, fragrance, skin care products,
hair care products and salon services. In 1990, the Company
reinvented the beauty retail experience by offering a new way to
shop for beauty – bringing together all things beauty, all in one
place. Today, Ulta Beauty operates more than 1,250 retail stores
across 50 states and also distributes its products through its
website, which includes a collection of tips, tutorials, and social
content. For more information, visit www.ulta.com.
Ulta Beauty was recently added to the Bloomberg Gender Equality
Index, which tracks the financial performance of public companies
committed to supporting gender equality through policy development,
representation and transparency. More information about Ulta
Beauty’s corporate responsibility efforts can be found at
www.ir.ultabeauty.com/Corporate-Responsibility.
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Ulta Beauty Media Contact: Eileen Ziesemer Vice
President, Public Relations eziesemer@ulta.com (708) 305-4479
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