Telenav and Sionic Mobile Forge Alliance to Help Automotive OEMs Deliver Localized In-Car Digital Commerce and Offers
August 22 2018 - 8:00AM
Integrated Platform Helps Drivers Save Time,
Money and Effort on the Go
Telenav®, Inc. (NASDAQ: TNAV), a leading provider of connected car
and location-based services, and Sionic Mobile, a leading provider
of cloud-based connected-commerce and loyalty currency gateway
services, have entered into a strategic alliance agreement to bring
localized in-car digital commerce and offers to drivers. Telenav’s
location-based services and mobile-advertising capabilities coupled
with Sionic Mobile’s in-vehicle payment and order-ahead
technologies, allow automotive OEMs (Original Equipment
Manufacturer) to bring a relevant, personalized commerce experience
into the car to help drivers save time, money and effort on the
road. Using the OEM’s vehicle infotainment system, drivers will be
able to easily order and pay before picking up their item(s) at the
coffee shop, restaurant, gas station, or other retail locations.
Telenav’s connected-car and location-based services will
incorporate Sionic Mobile’s ION Commerce Engine® (ICE) and Express
Rewards Marketplace™ to deliver commerce, offers and rewards to
consumers inside the vehicle in a safe, user-friendly, contextually
relevant manner. For example, by leveraging Telenav’s predictive
technologies, drivers will be notified of offers and commerce
opportunities along their way, with which they can safely interact.
Drivers may then pay for the order with their favorite digital
wallet. It is even possible for drivers to pay for transactions
using their loyalty rewards points at any of Sionic Mobile’s tens
of thousands of merchant locations nationwide. This feature is an
attractive value proposition for consumers, as an estimated
$100-billion worth of such points are going unused, according to a
2017 Bond Loyalty Report.
Additionally, Telenav’s in-car hybrid-navigation solution will
seamlessly integrate commerce capabilities within search, routing,
mapping, and ETA sharing. This not only lets drivers more easily
make purchases from the car, but also allows automotive OEMs to
optimize their monetization via in-car commerce, while still
offering their brand-unique user experiences to enhance customer
loyalty. The companies’ combined technologies will help merchants
serve their customers in a much more efficient and friendly manner,
as they will know exactly when the customer will arrive to pick up
their order and have it ready, eliminating the wait time needed to
take orders and make payment. Drivers may also have the added
advantage of earning and redeeming OEMs' loyalty rewards, funded by
merchants, during their in-vehicle payment experience.
“Our location-based connected-car advertising platform connects
people and brands in a meaningful way,” stated HP Jin, president
and CEO, Telenav. “By working with Sionic Mobile, we can help
automotive OEMs further enhance their driver experience and at the
same time generate new streams of revenue through in-car
advertising and commerce. Together with Sionic Mobile, we are
committed to providing drivers a safe, easy to use, and engaging
experience while on the go.”
This strategic partnership also leverages the technology of
Telenav’s Thinknear® division, which delivers location-based mobile
advertisements to more than 100-million mobile
consumers. Thinknear leverages its existing relationships with
hundreds of national and regional brands, delivering an onboard,
connected-car commerce and advertising platform. These
relationships expand the ability of drivers to transact with their
favorite brands and increases the monetization automotive OEMs can
generate through this platform.
“Working closely with Telenav, a known global leader in
connected car services, we are creating a simple, yet robust
consumer experience that, we believe, will help further define the
future of digital commerce in the automotive industry,” said Ronald
Herman, CEO of Sionic Mobile. “The in-vehicle experience is
evolving quickly. Today’s consumers want the same, or even better,
convenience from their infotainment systems as they can get on
their smartphones.”
Telenav’s alliance with Sionic Mobile strengthens its leadership
position in offering automotive OEMs meaningful ways to monetize
their infotainment systems through in-car advertising and commerce.
This is important, as it allows automotive OEMs the opportunity to
offer connected-car services to their customers at an affordable
price or at no cost.
ABOUT TELENAVTelenav (NASDAQ: TNAV) is a
leading provider of connected car and location-based services,
focused on transforming life on the go for people – before, during,
and after every drive. Leveraging our location platform, global
brands such as Ford, GM, Toyota, FCA, and AT&T deliver custom
connected car and mobile experiences. Fortune 500 advertisers and
local advertisers can now reach millions of users with our
highly-targeted advertising platform. To learn more about how
Telenav’s location platform powers personalized navigation,
mapping, big data intelligence, social driving, and location-based
ads, visit www.telenav.com.
Telenav and the “Telenav” logo are trademarks of Telenav, Inc.
Unless otherwise noted, all other trademarks, service marks, and
logos used in this press release are the trademarks, service marks
or logos of their respective owners.
© 2018 Telenav, Inc. All Rights Reserved.
About Sionic Mobile Midtown
Atlanta-based Sionic Mobile connects millions of
consumers through their vehicle dashboards, digital wallets and
favorite mobile apps with brick-and-mortar and online merchants
participating in the Mobile Rewards Marketplace – a digital
loyalty co-op. Merchants deliver offers, perks and rewards to
consumers and accept secure, mobile payments – including app
partners’ loyalty currency as cash – at the point of sale. App
partners include top-tier digital wallets and loyalty programs in
automotive, travel and finance. The award-winning ION Commerce
Engine® (ICE), GeoSense® iBeacon, and geofencing location
technology drive more frequent app usage for partners, and
increase foot traffic and incremental new revenue to
merchants. Merchants pay a small marketing fee when customers
interact with their brand through vehicle dashboards or pay with
their mobile apps. Visit www.SionicMobile.com.
Media Contacts: |
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Raphel
FinelliTelenav, Inc.408-667-5970Raphelf@telenav.com |
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Anna
StanleySionic Mobile251-517-7857Anna@williammills.com |
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