Macys.com to Implement Outbound Marketing CRM Solution from SSA Global to Gain Marketing ROI and Customer Insight
April 05 2006 - 10:40AM
PR Newswire (US)
CHICAGO, April 5 /PRNewswire-FirstCall/ -- SSA Global(TM)
(NASDAQ:SSAG), a leading provider of enterprise business software
and services, today announced that Macy's, a recognized US brand
name and a Federated Department Store, has selected SSA Outbound
Marketing to optimize its interactions with customers shopping on
Macys.com. The software license and support transaction was
completed during October 2005, being the first quarter of SSA
Global's fiscal year 2006. (Logo:
http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO ) SSA
Outbound Marketing, a component of SSA Customer Relationship
Management powered by Epiphany, will allow Macys.com to enhance its
customer relationships through personalized, intelligent
interactions. The implementation of SSA Outbound Marketing will
help Macy's increase the return on investment in its online
marketing programs and strengthen the company's brand image as a
leading provider of fashion and affordable luxury items. "SSA CRM
will enable us to increase our marketing effectiveness through
closed-loop campaign management, and better customer insight and
analytics," said Kent Anderson, president, Macys.com. "The
marketing campaign management capabilities of SSA Outbound
Marketing will enhance our ability to cost effectively address our
customers in a more targeted manner." SSA Outbound Marketing serves
as an integrated database marketing solution for planning,
executing and monitoring permission-based marketing campaigns
across multiple touch points. Ease of use combined with
sophisticated analytics make it possible for marketers to tap vast
stores of customer data such as purchasing patterns, visits to
events and birthdays, and uncover valuable customer insights that
can be turned into actionable initiatives. It also ensures that the
right customers are selected for each campaign. This results not
only in enormous time and cost savings for SSA Global's clients,
but also helps enhance customers' experience by enabling
personalized, relevant communications and offers. "SSA Global is
helping leading retailers worldwide such as Macy's transform their
approach to customer marketing," said Gregg Monastiero, global vice
president for CRM, SSA Global. "This is another great example of a
how SSA CRM solutions to drive revenue and increase profitability."
About Federated Department Stores Federated, with corporate offices
in Cincinnati and New York, is one of the nation's premier
retailers, with fiscal 2006 sales expected to be more than $27
billion. Federated operates more than 850 department stores and
more than 720 bridal and formalwear stores in 49 states, the
District of Columbia, Guam and Puerto Rico under the names of
Macy's, Bloomingdale's, Famous-Barr, Filene's, Foley's, Hecht's,
Kaufmann's, Lord & Taylor, L.S. Ayres, Marshall Field's, Meier
& Frank, Robinsons-May, Strawbridge's, The Jones Store, David's
Bridal, After Hours Formalwear and Priscilla of Boston. The company
also operates macys.com and Bloomingdale's By Mail. About SSA
Global SSA Global(TM) (NASDAQ:SSAG) is a leading provider of
enterprise business software for mid-sized and large organizations,
primarily in select manufacturing, consumer and services
industries. The company's software solutions include enterprise
resource planning, financial management, human capital management,
corporate performance management, customer relationship management,
product lifecycle management, supply chain management and supplier
relationship management. Headquartered in Chicago, SSA Global has
over 50 locations worldwide and its product offerings are used by
customers in over 90 countries. For additional information, visit
the SSA Global web site at http://www.ssaglobal.com/ . SSA
Global(TM) is the corporate brand for product lines and
subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA
Global Technologies and SSA GT are trademarks of SSA Global
Technologies, Inc. Other products mentioned in this document are
registered, trademarked or service marked by their respective
owners. Forward-Looking Statements These materials may contain
"forward-looking statements." Forward-looking statements include,
without limitation, any statement that may predict, forecast,
indicate or imply future results, performance or achievements, and
may contain the words "believe," "anticipate," "expect,"
"estimate," "intend," "project," "plan," "will be," "will likely
continue," " will likely result," or words or phrases with similar
meaning. All of these forward-looking statements are based on
estimates and assumptions made by our management that, although we
believe to be reasonable, are inherently uncertain. Forward-
looking statements involve risks and uncertainties, including, but
not limited to, economic, competitive, governmental and
technological factors outside of our control, that may cause our
business, strategy or actual results to differ materially from the
forward-looking statements. We operate in a changing environment in
which new risks can emerge from time to time. It is not possible
for management to predict all of these risks, nor can it assess the
extent to which any factor, or a combination of factors, may cause
our business, strategy or actual results to differ materially from
those contained in forward-looking statements. Factors you should
consider that could cause these differences include, among other
things: -- General economic and business conditions, including
exchange rate fluctuations in the United States and abroad; -- Our
ability to identify acquisition opportunities and effectively and
cost-efficiently integrate acquisitions; -- Our ability to maintain
effective internal control over financial reporting; -- Our ability
to attract and retain personnel, including key personnel; -- Our
success in developing and introducing new services and products; --
Competition in the software industry, as it relates to both our
existing and potential new customers.
http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO
http://photoarchive.ap.org/ DATASOURCE: SSA Global CONTACT: Press,
Maria Diecidue of SSA Global, +1-312-258-6000, , or Scott Goldberg
of Edelman, +1-312-297-7414, , or Investors, Dawn Drella of SSA
Global, +1-312-474-7694, Web site: http://www.ssaglobal.com/
Copyright
Ssa Global (NASDAQ:SSAG)
Historical Stock Chart
From May 2024 to Jun 2024
Ssa Global (NASDAQ:SSAG)
Historical Stock Chart
From Jun 2023 to Jun 2024