NEW YORK, Sept. 8, 2020 /PRNewswire/ -- Meredith
Corporation's (NYSE: MDP) Foundry 360, the company's custom
content marketing studio, and SmileDirectClub, Inc. (Nasdaq:
SDC), the oral care company with the first medtech platform for
teeth straightening, today launched Telehealth Explained, a
new platform aimed to educate consumers about the many benefits of
telehealth for physical, mental, and dental health.
Telehealth Explained features expert insights, empowering
original content, and real patient testimonials to educate
consumers about the healthcare choices available and to help them
make informed decisions. Topics include Telehealth 101: How
Technology Can Connect You to Healthcare, Quick Tips for Preparing
for Your Telehealth Appointment, How to Get Kids Ready for a
Telehealth Appointment, and more.
"Now more than ever, individuals are seeking accessible,
affordable, and convenient healthcare, including telehealth
services, which can help make that possible," said John Sheldon, Chief Marketing Officer at
SmileDirectClub. "Our mission at SmileDirectClub is to democratize
access to care by providing an affordable option for teeth
straightening through our teledentistry model, and this
complimentary hub focusing on the nationwide necessity for these
critically important resources offers the education needed by the
public right now when traditional in-office care is limited."
In the coming weeks, Telehealth Explained will introduce a
multi-company coalition to bring attention and additional resources
to further the education and advocacy about telehealth. The
initiative's objective is to combine and leverage the collective
efforts of prominent brands to amplify the awareness and education
about telehealth trends. Organizations represented in the coalition
will be announced at a later date.
"There is nothing more important than the health and wellbeing
of our community. We're so pleased to team up with SmileDirectClub
to heighten much-needed consumer awareness and communicate the
benefits of telehealth," said Foundry 360 VP and Managing Director
George Baer III.
To learn more about the new hub, visit Telehealth Explained.
ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service
journalism for 118 years. Today, Meredith uses multiple
distribution platforms-including broadcast television, print,
digital, mobile and video-to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith's National Media Group reaches 190 million
unduplicated American consumers every month, including nearly 95
percent of U.S. women. A leader in creating trusted content across
media platforms and life stages, Meredith brands include PEOPLE,
Better Homes & Gardens, InStyle, Allrecipes, REAL SIMPLE,
SHAPE, Southern Living and Martha Stewart Living. Meredith
also features robust brand licensing activities including more than
3,000 SKUs of branded products at 4,000 Walmart stores across the
U.S. and at walmart.com. Meredith's National Media Group also
includes leading affinity marketer Synapse, The Foundry, the
Company's state-of-the-art creative lab and content studio, and
Foundry 360, its' custom content marketing studio.
ABOUT SMILEDIRECTCLUB
SmileDirectClub, Inc. (Nasdaq: SDC) ("SmileDirectClub") is an
oral care company and creator of the first medtech platform for
teeth straightening, now also offered directly via dentist and
orthodontists' offices. Through our cutting-edge teledentistry
technology and vertically integrated model, we are revolutionizing
the oral care industry, from clear aligner therapy to our
affordable, premium oral care product line. SmileDirectClub's
mission is to democratize access to a smile each and every person
loves by making it affordable and convenient for everyone.
SmileDirectClub is headquartered in Nashville, Tennessee and operates in the U.S.,
Canada, Australia, New
Zealand, United Kingdom,
Ireland, Germany, Austria, Hong
Kong and Singapore. For
more information, please visit SmileDirectClub.com.
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SOURCE Meredith Corporation