SmileDirectClub, the industry pioneer and first direct-to-consumer
medtech platform for teeth straightening, today announced the
launch of an end-to-end solution to keep teeth fresh, clean,
bright, and healthy: a suite of affordable yet premium oral care
products available exclusively at Walmart U.S. stores and
Walmart.com. SmileDirectClub is the first provider of clear aligner
therapy to offer oral care products in mass retail.
SmileDirectClub’s inaugural retail rollout includes a
state-of-the-art electric toothbrush and bright
on™, a premium teeth whitening system complete with LED
light, now available at Walmart stores and Walmart.com. This
quarter, the brand will also introduce three additional new
smile-enhancing products with Walmart, including toothpaste in
whitening and sensitivity varieties, a water flosser, and
smile spa™, the first ultrasonic UV cleaner on the
market that sanitizes toothbrush heads, aligners, retainers,
dentures, and more.
“SmileDirectClub’s debut of oral care products in mass retail
extends our mission to be the consumer’s first resource for safe,
affordable, and convenient oral care solutions,” said Josh Chapman,
Chief Global Brand Officer of SmileDirectClub. “Partnering with
Walmart to introduce our products reinforces our shared commitment
to providing premium quality products at a price worth smiling
about.”
“At Walmart, we are always expanding our assortment to meet
customers’ needs,” said Shawn Townzen, Vice President of Walmart
Personal Care. “We don’t believe you should have to sacrifice your
budget for your smile, so we are excited that SmileDirectClub is
launching new smile-enhancing products exclusively available at
Walmart.”
To date, SmileDirectClub has helped more than 750,000 people
transform their smiles through remote doctor-directed clear aligner
therapy. Now, with a new suite of products designed to care for
every aspect of a smile, SmileDirectClub aims to support the oral
care needs of all consumers, including Club members going through
or having just completed teeth straightening treatment, by
introducing premium quality oral care products at an attainable
price point.
“Today, we are proud to partner with Walmart, and look forward
to disrupting the oral care aisle and category with an easy-to-use
system of affordable, premium solution-oriented products for
maintaining a better smile,” said Amy Keith, Vice President of
Retail for SmileDirectClub.
Available exclusively at
Walmart/Walmart.com:
- Electric toothbrush ($24.98) This powerful,
premium metal toothbrush cleans 50% better than a manual
toothbrush1 – thanks to quiet, sonic vibration that moves bristles,
not the handle. A 2-minute timer with quadrant timing ensures even
brushing in the right areas for the right amount of time. The smart
design is roll-resistant, to ensure the electric toothbrush stays
put, and includes a versatile 3-in-1 case that works as a counter
stand, a convenient mirror mount, and a travel-friendly cover.
Available in Graphite and SmileDirectClub’s signature Blurple
color. Brush replacement heads,
including a AAA battery, are available for $4.98.
- bright on™ premium teeth whitening kit
($39.98) Contains everything needed to achieve a bright smile for
six full months. bright on whitening pens contain
the same enamel-safe whitening agent used by dentists – for less
than half the cost. bright on pens are also 3x
faster to use than strips and are applied for just 5 minutes twice
daily2. The kit also includes a patented 20-LED accelerator light
to boost the power of the whitening gel. The hands-free, portable
light is powered by any smartphone (iPhone and Android), making it
possible to brighten wherever, whenever. One treatment (4 pens)
takes just one week – for results that last six months.
- bright on™ whitening LED light
- bright on™ whitening pen refill 8-pack
- Toothpaste – whitening and sensitivity
varieties
- Whitening: This refreshing premium fluoride
toothpaste keeps teeth clean, bright, and cavity-free. The advanced
whitening technology provides long-lasting fresh breath and the
cavity-fighting formula fights tartar buildup, contains no
artificial flavors or preservatives, and is
cruelty-free.Sensitivity: This premium fluoride
toothpaste helps repair and protect the most sensitive of smiles,
safely strengthening and hardening enamel without the cost of other
sensitive formulas. The cavity-fighting formula includes soothing
aloe and coconut oil, contains no artificial flavors or
preservatives, and is cruelty-free.
- Water flosser: This compact, easy-to-use water
flosser removes 99% of the plaque between teeth and below the
gumline, where traditional brushing and flossing can’t reach. It’s
50% more effective than string floss and perfect for all smiles,
including people with braces or other hard-to-reach dental
work.3
- smile spa™: The first cleaner on the market to
combine ultrasonic and UV cleaning, the patented smile
spa kills 99% of odor-causing bacteria4. It can be used on
a wide variety of dental products, including toothbrush heads,
aligners, retainers, dentures, mouthguards, nightguards, and more.
The durable, stainless steel reservoir is large enough to clean
multiple items at once.
“Since its creation, SmileDirectClub has been committed to
providing premium solutions at affordable prices,” said
SmileDirectClub Founder Alex Fenkell. “Now, with this expansion
into oral care products, we’re continuing our mission to ensure
everyone can get and keep a smile they love.”
In addition to SmileDirectClub’s exclusive collection of oral
care products in Walmart stores and on Walmart.com, SmileDirectClub
will be introducing two additional items available only at
SmileDirectClub.com:
- Club edition electric toothbrush ($29)
Includes the same hard-working electric toothbrush that cleans 50%
better than a manual, yet also includes a patented aligner-cleaning
brush head in the base that quickly and easily can be swapped with
the regular brush head. The soft, non-abrasive round brush head is
designed to thoroughly clean and remove debris from aligners or
retainers thanks to its unique shape that fits right into aligners
to clean every crevice.
- Electric toothbrush replacement head
subscription ($5/refill) A brush head and battery refill
subscription delivered every three months.
About SmileDirectClub
Founded in 2014, SmileDirectClub connects eligible consumers
with duly licensed dentists and orthodontists who leverage
SmileDirectClub’s technology to prescribe and manage remote clear
aligner therapy at a cost up to 60% less than traditional
braces.
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”), is the
industry pioneer as the first direct-to-consumer medtech platform
for transforming smiles. Through our
cutting-edge teledentistry technology and vertically
integrated model, we are revolutionizing the oral care
industry. SmileDirectClub’s mission is to democratize
access to affordable and convenient care, unleashing the power of a
person’s smile to positively impact their place in the world.
SmileDirectClub was founded by Alex Fenkell and Jordan
Katzman in partnership with Camelot Venture Group. Available in the
U.S., Canada, Australia, New Zealand, Ireland, Hong Kong, and the
UK, SmileDirectClub is headquartered in Nashville,
Tennessee. For more information,
visit SmileDirectClub.com.
Contact:
SmileDirectClub Media Relations: Press@SmileDirectClub.com
Walmart Media Relations:
https://corporate.walmart.com/contact-us/contact-media-relations
1 Source: Backed by independent research
by Dr. Gemma Wheeler, “Benefits of an Electric
Toothbrush”. Further studies were researched by an independent
clinical research firm (Cochrane) and National Center for
Biotechnology Information for powered versus manual toothbrushing
for oral health.
2 Source: bright on™ recommended usage is
5 minutes, twice daily. Leading competitors of whitening
strips recommend usage for a minimum of 30 minutes daily, with some
products requiring 1 hour of treatment per day.
3 Source: Rosema Nam, et al found
that water flossing was 50% more effective than string floss for
improving gum health (reduction in gingival bleeding) when
evaluated after 14 days.
4 Source: Verified by independent
microbiology laboratory (SGS) where samples were contaminated with
identified bacteria, exposed to UV light for 5 minutes, and
measured post treatment for evidence of microbial
activity. All samples passed with >99% kill of remaining
bacteria.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/3bf4c4a9-f468-4571-ab9b-d00e43bd14f9
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