Teledentistry Pioneer Smile Direct Club Brings Smiles to Germany
December 17 2019 - 8:00AM
Teledentistry pioneer SmileDirectClub today
announced plans to increase its international expansion by
introducing its clear aligner therapy to Germany in early
2020. The U.S.-based SmileDirectClub will open multiple SmileShops
across the country, further expanding its doctor-directed remote
clear aligner therapy in the European Union.
With a mission to help people get a smile they’ll love so
they have the confidence to positively impact their place in the
world, SmileDirectClub makes access to premium teeth
straightening products more affordable, accessible, and convenient.
SmileDirectClub has become one of the fastest-growing health
technology companies in the U.S. Since launching in
2014, SmileDirectClub has helped over 750,000
customers attain a smile they love. Customers who complete
clear aligner therapy are also more likely to improve their oral
care and visit their regular dentists more often to take better
care of their teeth and maintain their improved smile. In 2019,
SmileDirectClub expanded its reach, bringing access to its network
of over 250 affiliated dentists and orthodontists to customers in
Canada, Australia, New Zealand, Ireland, and the UK.
“We’re on a mission to help people everywhere unleash the power
of their smile,” said Alex Fenkell, Co-founder of SmileDirectClub.
“The confidence that comes from having a great smile is
transformative to every aspect of your life. With our continued
international expansion, the time is right to bring our mission to
Germany, giving more Germans the ability to have the confidence
that comes from a straighter, brighter smile.”
According to the company’s research, almost 70% of Germans avoid
straightening their teeth due to cost. With SmileDirectClub’s clear
aligner therapy being priced at up to 60% less than other teeth
straightening options available in Germany, the expansion of
SmileDirectClub will help bridge that gap.
“We’re confident consumers in Germany will embrace the ability
to have access to convenient, more affordable oral care,”
said Kay Oswald, President of International,
SmileDirectClub, confirming the company’s commitment to expand
its Germany business. “With Germany known globally as a world
leader in technology and innovation, we are committed to investing
in the country and have ambitious and exciting plans for our future
there.”
SmileDirectClub clear aligner treatment plans will be created
and prescribed under the direct supervision of a German licensed
dentist.
About SmileDirectClub, Inc.SmileDirectClub, Inc. (Nasdaq: SDC),
is the industry pioneer as the first direct-to-consumer medtech
platform for transforming smiles. Through our
cutting-edge teledentistry technology and vertically integrated
model, we are revolutionizing the oral care industry.
SmileDirectClub’s mission is to democratize access to a smile every
person loves by making it safe, affordable, and convenient for
everyone. SmileDirectClub was founded by Alex Fenkell and Jordan
Katzman in partnership with Camelot Venture Group. Available in the
U.S., Canada, Australia, New Zealand, Ireland, and the
UK, SmileDirectClub is headquartered in Nashville, Tennessee. For
more information, visit SmileDirectClub.com.
Media Contact:
Press@SmileDirectClub.com
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