NEW YORK, April 22, 2019 /PRNewswire/ -- Today
approximately two-thirds* of people in the U.S. (ages 12+) stream
their audio entertainment, and to meet that growing universe of
listeners, SiriusXM is expanding its subscription choices and
introducing the new, low cost, "Essential" streaming-only plan.
SiriusXM is the premier provider of audio entertainment for
people in their cars. For those who don't have a car, or don't use
one very much, this new plan makes it easier and more affordable
than ever to enjoy the advantages of SiriusXM, with no car
required. The Essential plan features more than 300 channels
and is priced at $1 for the first
three months, then $8 per month
thereafter. To sign up, visit
SiriusXM.com/Essential/Three-Months.
Listeners who subscribe to the Essential plan will have several
options for listening to SiriusXM, including on their smartphones
and tablets via the SiriusXM app, via the SiriusXM.com web player,
and on connected devices in the home including devices with Amazon
Alexa, Amazon Fire TV, Chromecast, Roku, Apple TV, smart TVs, Sonos
speakers, Xbox, Sony PlayStation, and more.
"The strength of SiriusXM's programming is evident in the tens
of millions of people who subscribe and listen in their cars year
after year. We've now created the Essential subscription as an
appealing option for the many people, particularly younger
consumers, who don't have a car or don't spend a lot of time in
their car," said Matt Epstein, Vice
President of Marketing, SiriusXM Outside the Car. "On SiriusXM,
listeners will find more innovative formats and expertly-curated
commercial-free music channels, live performances, plus a very deep
lineup of news, entertainment, comedy and sports talk. The
Essential plan offers an attractive bundle of content at a
competitively low price among streaming services. Also, and
this is extremely important, our streaming subscribers get access
to all of this content in the kind of user-friendly, 'lean back'
way that makes it easier to find the music or shows that they like
best."
Subscribers to the Essential plan will get SiriusXM's full
lineup of music programming, featuring 200+ channels of expertly
curated, commercial-free music channels from virtually every genre.
This includes artist-branded music channels like Diplo's
Revolution, The Garth Channel and Emimen's Shade 45, concept-based
channels like the popular Pop Rocks, Coffee House and Yacht Rock
Radio channels, and the new Pandora NOW channel, which showcases
the most listened to and fastest-trending new music on
Pandora. The Essential plan also features more than 100
recently added SiriusXM Xtra channels that promise more music and
the ability to skip through songs to find just the right one to
match the mood or activity.
With the Essential plan listeners will also get access to
several sports talk channels, including Mad Dog Sports Radio,
Barstool Radio, Fantasy Sports Radio and others, plus a
wide-ranging array of entertainment, news and comedy programming
choices.
Howard Stern's two full-time
audio channels and Howard Video, as well as NBA, NHL, and NCAA
channels, are available as part of the Premier plan. For more info
on what channels are available on various SiriusXM subscriptions,
go to www.SiriusXM.com/subscriptions.
SiriusXM is launching a marketing campaign across multiple
channels and platforms in conjunction with the debut of the
Essential plan, with the campaign's tagline: SiriusXM. No Car
Required.
*Monthly Online Audio Listening, per Edison Research
(https://www.edisonresearch.com/infinite-dial-2019/)
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription- and advertising-supported audio
products. With the recent addition of Pandora, the largest
streaming music provider in the U.S., SiriusXM reaches more than
100 million people with its audio products. For more about the new
SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: our substantial competition, which is
likely to increase over time; our ability to attract or increase
the number of subscribers, which is uncertain; our ability to
profitably attract and retain more price-sensitive consumers;
failure to protect the security of personal information about our
customers; interference to our service from wireless operations; a
decline in the effectiveness of our extensive marketing efforts;
consumer protection laws and their enforcement; our failure to
realize benefits of acquisitions or other strategic initiatives,
including the acquisition of Pandora Media, Inc.; unfavorable
outcomes of pending or future litigation; the market for music
rights, which is changing and subject to uncertainties; our
dependence upon the auto industry; general economic conditions;
existing or future government laws and regulations could harm our
business; failure of our satellites would significantly damage our
business; the interruption or failure of our information technology
and communications systems; rapid technological and industry
changes; failure of third parties to perform; our failure to comply
with FCC requirements; modifications to our business plan; our
indebtedness; damage to our studios, networks or other facilities
as a result of terrorism or natural catastrophes; our principal
stockholder has significant influence over our affairs and over
actions requiring stockholder approval and its interests may differ
from interests of other holders of our common stock; impairment of
our business by third-party intellectual property rights; and
changes to our dividend policies which could occur at any time.
Additional factors that could cause our results to differ
materially from those described in the forward-looking statements
can be found in our Annual Report on Form 10-K for the year ended
December 31, 2018, which is filed
with the Securities and Exchange Commission (the "SEC") and
available at the SEC's Internet site
(http://www.sec.gov). The information set forth
herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
Source: SiriusXM
Media contacts for SiriusXM:
Andrew FitzPatrick,
Andrew.FitzPatrick@SiriusXM.com
Kevin Bruns,
Kevin.Bruns@SiriusXM.com
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SOURCE Sirius XM Holdings Inc.