Handcrafted Beverage Leader, Reed’s Inc.®, Introduces New Range of Resealable Bottles
May 11 2021 - 9:05AM
Reed’s Inc.® (Nasdaq: REED), maker of the nation’s leading
portfolio of handcrafted, all-natural beverages, announced
packaging innovation via the launch of its first-ever resealable
format in the company’s 30+ year history.
Now available in proprietary 20 oz. resealable
bottles, beverages from Reed’s®, America’s #1 ginger company, and
Virgil’s™, the company’s line of handcrafted, all-natural sodas,
bring healthier alternatives to consumers’ on-the-go. Made with
only all-natural ingredients, the initial range of includes:
- Reed’s® REAL Ginger Ale™ Original: Crafted
with real ginger and nothing artificial, it is the only ginger ale
on the market made with 2,000 mg of fresh-pressed organic
ginger.
- Virgil’s® Handcrafted Root Beer: Virgil’s Root
Beer is expertly blended with anise, licorice, vanilla, cinnamon,
nutmeg, wintergreen, clove and several other spices to deliver a
rich and creamy taste without artificial preservatives.
- Virgil’s® Handcrafted Dr.
Better®: A fan favorite, Dr. Better® is made using the
finest natural ingredients, including tart cherry, sweet vanilla,
and spicy cinnamon. This bold-flavored soda is crafted without GMOs
or artificial preservatives.
The introduction of the 100% recyclable bottles
marks Reed’s® and Virgil’s™ breakthrough into convenience and drug
store channels nationwide, as well as an expansion into new
sections in the supermarket. The 20 oz. resealable bottles will be
primarily be available at retailers in the refrigerated and
single-serve aisles, allowing for more immediate consumption for
consumers.
“Launching our first resealable bottles marks a significant
growth moment for Reed’s and Virgil’s as we enter new retail
channels and increase our footprint at grocery stores nationwide,”
said Norman E. Snyder, CEO of Reed’s, Inc.® “There is limited
natural soda options that are available in c-store and convenience,
and we have witnessed a demand from retailers and consumer alike
for healthier and convenient alternatives. This innovation follows
our tradition of bringing REAL, all-natural beverage options to our
customers, and now with the versatile packaging, they have our
better-for-you choices that can easily be enjoyed anywhere at any
time.”
The company’s entry into the resealable format
also creates an infrastructure for accelerated growth opportunities
across all channels. With the pandemic resulting in can and glass
supply constraints for the category, the resealable 20 oz. bottles
positions Reed’s Inc. for continued momentum and expansion with
both in-store and online retailers.
The new Reed’s® and Virgil’s™ resealable 20 oz. bottles are
available at Kroger Supermarkets, select CVS Pharmacy locations and
additional convenience and drug stores across the United
States.
Reed’s® REALLY REAL Ginger Ale™ and Virgil’s™ Handcrafted Sodas
also newly retail online in the resealable 20 oz. bottles at the
Reed’s Store.
For more information about Reed's Inc., please
visit the Reed's website and the Virgil’s website or call
800-99-REEDS. Follow Reed's on Reed’s Twitter, Reed’s Instagram,
and Reed’s Facebook (@drinkreeds), and Virgil’s on Virgil’s
Twitter, Virgil’s Instagram, and Virgil’s Facebook
(@drinkvirgils).
About Reed's, Inc.®Established
in 1989, Reed's is America's number 1 name in Ginger and America’s
best-selling Ginger Beer brand and innovator for decades. Virgil's
is America's best-selling independent, full line of natural craft
sodas. The Reed's® portfolio is sold in over 40,000 retail doors
nationwide. Reed's core product line of Original, Premium, Extra
and Strongest Craft Ginger Beers, along with the Certified
Ketogenic Zero Sugar Extra Ginger Beer are unique due to the
proprietary process of using fresh ginger root combined with a
Jamaican inspired recipe of natural spices and fruit juices. Reed’s
recently introduced Reed’s Real Ginger Ale in both full and zero
sugar versions that contain 2,000 mg of fresh ginger. The
company uses this same handcrafted approach in its award-winning
Virgil's™ line of great tasting, bold flavored craft sodas and
Certified Ketogenic Zero Sugar Varieties.
Media Contact: 5W Public
Relations reeds@5wpr.com 212.999.5585
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/058d8ae9-bd78-4e32-8a21-6866f28b7480
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