GREENWOOD VILLAGE, Colo.,
July 7, 2014 /PRNewswire/ -- Fry
fanatics, unite! In honor of National Fry Day on July 13 and the 20th anniversary of
Red Robin's Bottomless Steak Fries®, a recent online
survey conducted by Harris Poll for Red Robin Gourmet Burgers, Inc.
(Red Robin) in June 2014 revealed an
impressive one-third of Americans (33 percent) would not sacrifice
the coveted last fry to any celebrity! For those who were
willing to part with their last fry, almost one quarter (23
percent) were willing to hand over the last fry to Ellen DeGeneres, while just over one in five (22
percent) would sacrifice it to President Obama. Thanks to its
famous Bottomless Steak Fries®, which means unlimited
free refills, Red Robin guests never need to face the dilemma of
parting with their last fry – because they've been bottomless for
over 20 years! And for the eight percent who said they don't eat
fries, guests at Red Robin also have the option to substitute steak
fries for bottomless broccoli, side salad or coleslaw for no
additional cost.
![Red Robin Gourmet Burgers. Red Robin Gourmet Burgers.](http://photos.prnewswire.com/prnvar/20120522/NY11686LOGO)
"At Red Robin, Bottomless Steak Fries are a beloved part of any
meal and helped make us famous," said Denny
Marie Post, Red Robin's senior vice president and chief
marketing officer. "This National Fry Day, and every day, we're
continuing our 20-year tradition of providing bottomless servings
of fries with each of our craveable burgers. The only hard decision
you have to make is how many times to say 'bring me more!'"
Hungry for more? American's reveal their fry habits just in
time for National Fry Day:
- Get 'em while they're hot … over two in five (42
percent) Americans agree: the fries are the first item they reach
for when the server hands them their meal that includes fries,
taken priority over the beverage (20 percent) and entree (19
percent)
- Fry Fashion … when it comes to the fry Americans prefer most,
it's a tie between curly fries and steak fries at 21 percent
each
- Keep it crispy … an overwhelming majority (81 percent) of
Americans would rather have their fries crispy instead of soggy (11
percent)
- The finicky fry eater … Women are pickier than men when it
comes to their fries: 37 percent of American women admit to digging
through the basket to find the "perfect fry" versus only 25 percent
of American men
In addition to bottomless sides, Red Robin offers bottomless
beverages such as its signature Freckled Lemonade®, Very
Berry Raspberry Limeade, Root Beer Floats, Fresh-brewed Gold
Peak® Tea and soft drinks. For fry fans looking to enjoy
Red Robin fries in the comfort of their own home, Red Robin
Seasoned Steak Fries are available in frozen food aisles
nationwide.
For more information on Bottomless Steak Fries, or to find the
restaurant location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
Gourmet Burger Authority™, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all
ages. In addition to its many burger offerings, Red Robin
serves a wide variety of salads, soups, appetizers, entrees,
desserts and signature Mad Mixology® Beverages. Red
Robin offers a variety of options behind the bar, including its
extensive selection of local and regional beers, and innovative
adult beer shakes and cocktails, recently earning the restaurant
the 2014 VIBE Vista Award for Best Beer Program in a Multi-Unit
Chain Restaurant. There are nearly 500 Red Robin®
restaurants across the United
States and Canada,
including Red Robin's Burger Works® locations and
those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin on Facebook and
Twitter.
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris
Interactive and The Harris Poll. Nielsen Holdings N.V. is a
global information and measurement company with leading market
positions in marketing and consumer information, television and
other media measurement, online intelligence and mobile
measurement. Nielsen has a presence in approximately 100 countries,
with headquarters in New York, USA
and Diemen, the Netherlands. For
more information, visit www.nielsen.com.
Abbreviated Methodology
This survey was conducted
online within the United States by
Harris Poll on behalf of Coyne PR from June
16-18, 2014 among 2,068 adults ages 18 and older. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please
contact Maria Frank
(mfrank@coynepr.com).
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SOURCE Red Robin Gourmet Burgers, Inc.