GREENWOOD VILLAGE, Colo.,
Aug. 13, 2013 /PRNewswire/
-- Red Robin is turning lemons into Freckled
Lemonade® on National Lemonade Day, celebrating the
national holiday and honoring the beloved summertime drink by
giving back! On Tuesday, Aug.
20, Red Robin® restaurants nationwide will host
lemonade stands to raise funds for Alex's Lemonade Stand
Foundation, a non-profit organization dedicated to finding better
treatments and ultimately cures for all kids with cancer.
(Photo: http://photos.prnewswire.com/prnh/20130813/NY63033 )
(Logo: http://photos.prnewswire.com/prnh/20120522/NY11686LOGO )
Participating Red Robin restaurants will serve free samples of
the gourmet burger authority's signature Freckled Lemonade at their
lemonade stands, while collecting donations for Alex's Lemonade
Stand Foundation to aid in funding research leading to cures.
Freckled Lemonade — a blend of sweet strawberries and tangy Minute
Maid® Lemonade with free bottomless refills — has been
Red Robin's signature beverage for more than 20 years, and is the
perfect drink to honor National Lemonade Day.
"Freckled Lemonade is part of Red Robin's heritage and a true
menu favorite, so partnering with Alex's Lemonade Stand is a
perfect fit," said Denny Marie Post,
Red Robin's senior vice president and chief marketing
officer. "We're proud partners of the Foundation year-round
and hope our guests will help us further support this cause on
National Lemonade Day."
Alex's Lemonade Stand Foundation was created by four-year-old
cancer patient Alexandra "Alex" Scott (1996-2004) who began raising
money and awareness to help find a cure for all kids with cancer by
selling lemonade at her own front yard lemonade stand. Alex's
mission continues today through the work of Alex's Lemonade Stand
Foundation, which Red Robin is proud to support. During
opening week at new locations, all proceeds from Freckled Lemonade
are donated to Alex's Lemonade Stand Foundation to support the
search for a cure for pediatric cancer.
"Supporting Red Robin's lemonade stands on National Lemonade Day
is a great way to celebrate and raise awareness for our mission,"
said Liz Scott, Co-Executive
Director of Alex's Lemonade Stand Foundation and mother of
Foundation creator Alex Scott. "We
hope that Freckled Lemonade fans will visit participating Red Robin
restaurants across the country on National Lemonade Day, to
continue Alex's message of hope and help fulfill her dream of
finding cures for all children with cancer."
Lemonade stand hours of operation vary by restaurant location.
For a list of participating restaurants and more information about
the partnership visit
http://www.alexslemonade.org/campaign/red-robin-fundraising or
www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
Gourmet Burger Authority™, famous for serving more than
two dozen craveable, high-quality burgers with Bottomless Steak
Fries™ in a fun environment. Red Robin's award-winning
burgers have earned the title of Best Burger in the full service
category in the Zagat Fast Food Survey four years in a row. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature Mad Mixology® Beverages. There currently are
475 Red Robin locations across the United
States and Canada,
including 337 company-owned Red Robin® restaurants and
five Red Robin's Burger Works® locations, and 133 Red
Robin® restaurants operating under franchise
agreements. Red Robin… YUMMM®! Connect with Red Robin on
Facebook and Twitter.
About Alex's Lemonade Stand Foundation
Alex's Lemonade
Stand Foundation (ALSF) emerged from the front yard lemonade stand
of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000,
4-year-old Alex announced that she wanted to hold a lemonade stand
to raise money to help find a cure for all children with cancer.
Since Alex held that first stand, the Foundation bearing her name
has evolved into a national fundraising movement, complete with
thousands of supporters across the country carrying on her legacy
of hope. To date, Alex's Lemonade Stand Foundation, a registered
501(c)3 charity, has raised more than $60 million toward fulfilling
Alex's dream of finding a cure, funding over 300 pediatric cancer
research projects nationally. For more information on Alex's
Lemonade Stand Foundation, visit AlexsLemonade.org
SOURCE Red Robin Gourmet Burgers, Inc.