Red Robin Doubles Up on Flavor with the New Red’s Tavern Double Burger and Tavern Styles
April 30 2012 - 11:38AM
Business Wire
Doubling their efforts to satisfy the cravings of America’s
burger fans, the gourmet burger experts at Red Robin have
introduced Red’s Tavern Double as part of the casual dining chain’s
fresh new menu, in Red Robin® restaurants starting today. Red’s
Tavern Double is a fire-grilled double burger topped with American
cheese, fresh lettuce, tomato and Red’s Secret Tavern Sauce on a
toasted sesame bun. Accompanying this “classic” version of Red’s
Tavern Double are three Tavern Styles to satisfy burger lovers’
taste for something a bit more tangy, spicy or truly
bacon-inspired.
Red’s Tavern Double is available for an everyday value of $6.99
and, of course, will be served with Red Robin’s signature
Bottomless Steak Fries®, which means free refills. The Tavern
Double joins more than two dozen fire-grilled burgers on Red
Robin’s new menu. Guests will also have the option to “style up”
the classic Tavern Double by choosing from an additional three
Tavern Styles:
- Cantina Jack Style – In a nod to
the Southwest, a green chili aioli, roasted green chiles and
Pepper-Jack cheese give this Tavern Style a distinctive regional
flavor.
- Pig Out Style – A bacon-lover’s
dream, this Tavern Style features a creamy bacon aioli paired with
strips of hardwood-smoked bacon.
- Buzzalo Style – A kickin’
addition to the Tavern Styles that combines Red Robin’s tangy
Buffalo Sauce with crumbled Bleu cheese, Bleu cheese dressing and
crispy celery straws.
To spread the word about the introduction of Red’s Tavern
Double, and invite guests for a limited time to style up the
classic Tavern Double to a Cantina, Pig Out or Buzzalo style for
only a dollar more, Red Robin is scheduling its latest round of TV
advertising from April 30 to May 24. The ads will air on networks
that include NBC, ABC, MTV and TBS. A digital media component to
the promotion will include partnerships with sites such as Pandora,
banner ads on ESPN, and video ads that will run online, on mobile
devices and through gaming consoles such as XBOX Live.
For guests looking to warm up their appetites while deciding
which Tavern Style or other Red Robin gourmet burger to choose, Red
Robin has expanded its “Jump Starter” lineup with the new
Three-For-All appetizer – a generous flavor combination that
includes steak fries, sweet potato fries and crispy onion straws,
and served with four dipping sauces – sweet and spicy ketchup,
ranch and two new premium sauces – a smoked bacon aioli and roasted
green chile aioli. All of Red Robin’s “Jump Starter” appetizers can
be ordered with classic dipping sauces which, in addition to ranch
and sweet and spicy ketchup, include marinara, campfire sauce, Thai
chili, and buffalo sauce, or any of three new premium aiolis --
smoked bacon, roasted green chile, and chipotle.
Also available for a limited time, Red Robin’s new Salted
Caramel Shake is a perfect way to enjoy a cool and creamy blend of
sweet and salty. An innovative addition to Red Robin’s lineup of
delicious milkshakes, malts and other dessert offerings, the Salted
Caramel Shake combines soft serve ice cream, milk, and decedent
caramel sauce mixed with Red Hawaiian Sea Salt and topped with
whipped cream and red sea salt sprinkles. The savory interaction of
sweet and salty combined with the unexpected “crunch” of the sea
salt offers milkshake lovers a truly unique and refreshing dessert
– or a great beverage accompaniment to Red’s Tavern Double and
Tavern Style burgers.
For more information on Red’s Tavern Double and Red Robin’s
other new menu items, or to find the restaurant location nearest
you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
gourmet burger expert, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak Fries® in a
fun environment welcoming to guests of all ages. In addition to its
many burger offerings, Red Robin serves a wide variety of salads,
soups, appetizers, entrees, desserts and signature Mad Mixology®
Beverages. There are more than 460 Red Robin® restaurants located
across the United States and Canada, including corporate-owned
locations and those operating under franchise agreements. Red
Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
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